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单选题The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR(public relation). Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world's top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U. S. companies. It may not be long before London replaces New York as the capital of PR. Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, American lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall's U. S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the would so interdependent that there is no longer any such thing as foreign.
单选题What did the development of silent reading during the nineteenth century indicate?
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In the 1950s, the pioneers of
artificial intelligence (AI) predicted that, by the end of this century,
computers would be conversing with us at work and robots would be performing our
housework. But as useful as computers are, they're nowhere close to achieving
remotely resembling these early aspirations for humanlike behavior. Never mind
something as complex as conversation: the most powerful computers struggle to
reliably recognize the shape of an object, the most elementary of a
ten-month-old kid. A growing group of AI researchers think they know where the
field went wrong. The problem, the scientists say, is that AI
has been trying to separate the highest, most abstract levels of thought, like
language and mathematics, and to duplicate them with logical, step-by-step
programs. A new movement in AI, on the other hand, takes a closer look at the
more roundabout way in which nature came up with intelligence. Many of these
researchers study evolution and natural adaptation instead of formal logic and
conventional computer programs. Rather than digital computers and transistors,
some want to work with brain cells and proteins. The results of these early
efforts are as promising as they are peculiar, and the new nature-based Al
movement is slowly but surely moving to the forefront of the field.
Imitating the brain's neural network is a huge step in the right
direction, says computer Scientist and biophysicist Michael Conrad, but it still
misses an important aspect of natural intelligence. "People tend to treat the
brain as if it were made up of color-coded transistors", he explains." But it's
not simply a clever network of switches. There are lots of important things
going on inside the brain cells themselves." Specifically, Conrad believes that
many of the brain's capabilities stem from the pattern-recognition proficiency
of the individual molecules that make up each brain cell. The best way to build
an artificially intelligent device, he claims, would be to build it around the
same sort of molecular skills. Right now, the notion that
conventional computers and software are fundamentally incapable of matching the
processes that take place in the brain remains controversial. But if it proves
true, then the efforts of Conrad and his fellow AI rebels could turn out to be
the only game in town.
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单选题Which of the following statements is true about bargain hunters?
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单选题Questions 17—20 are based on the following passage. You now have 20 seconds to read Questions 17—20.
单选题Whatdoweknowabouttheoriginoflanguage?A.Theoriginofthelanguageisreflectedinsoundsandletters.B.Theoriginoflanguageishandeddownfromgenerationtogeneration.C.Theoriginoflanguagedatesbacktotheprehistoricperiod.D.Theoriginoflanguageisaproblemnotyetsolved.
单选题Slavery has played a significant role in the history of the U. S. It existed in all the English mainland colonies and most of the Founding Fathers also had slaves, as did eight of the first 12 presidents. Dutch traders brought 20 Africans to Jamestown, Virginia, as early as 1619, however, throughout the 17th century the number of Africans in the English mainland colonies grew very slowly. At that time, colonists used two other sources of unfree labor: Native American slaves and European indentured servants. During those years, every colony had some Native American slaves, but their number was limited. Indian men avoided performing agricultural labor, because they viewed it as women's work, and colonists complained that they were too "haughty". The more important was that the settlers found it more convenient to sell Native Americans captured in war to planters in the Caribbean than to turn them into slaves, because they often resisted and it was not hard for the slaves to escape. Later, the policy of killing Indians or driving them away from white settlements was pro posed and it contradicted with their widespread employment as slaves. The other form of labor was the white indentured servitude. Most indentured servants consisted of poor Europeans. Desiring to escape tough conditions in Europe and take advantage of fabled opportunities in America, they traded three to seven years of their labor in exchange for the transatlantic passage. At first, it was mainly English who were the white indentured servitude but later increasingly Irish, Welsh, and German joined. They were essentially temporary slaves and most of them served as agricultural workers although some, especially in the North, were taught skilled trades. During the 17th century, they performed most of heavy labor in the Southern colonies and also consisted of the bulk of immigrants to those colonies. At the end of the 17th century, in order to meet the labor need, landowners in America turned to African slaves. During the late 17th and 18th centuries, thanks to the dominant position of Eng land in terms of naval superiority, English traders (some of whom lived in English America) trans ported millions of Africans across the Atlantic. And the transatlantic slave trade produced one of the largest forced migrations in history, blacks (the great majority of whom were slaves) increasing from about 7 percent of the American population in 1680 to more than 40 percent by the middle of the 18th century.
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