填空题ToyLearn is an exciting start-up company that has developed a line of educational tools for children 1 are fun and engaging. The company has been founded by the husband and wife team of David and Jen Funster and is registered 2 an Ohio S-Corp. ToyLearn will be profitable 3 the end of year one and will have a steep increase in sales for the first several years. The company is initially offering three different educational toys. The first is NumberToy, a fun toy that teaches children number skills. The 4 product is LetterToy which has the name hints, and helps children quickly conquer the 5 The third product is PhonicToy, a device that resembles a mini PC and teaches phonic and math skills. While all the products are educational tools that develop core skills 6 the youngster users, they are fun to play with, thereby encouraging tots to use them often. New products are currently in development by the in-house department. The company has identified three keys to success that are instrumental in the sustainability of the business. Number one is the need to develop creative, educational, engaging toys. The second key is 7 adopt strict financial controls. The last key to success is the need to listen to customers, effectively creating a feedback mechanism for product improvement. We have identified two customer segments that we will go 8 The first group is individual. These are parents or grandparents who are purchasing the product for their children. The segment is growing 9 8% per year and currently has 3,354,430 perspective customers. The second market segment that will be addressed is wholesale purchasers, typically organisations that are purchasing the products for their clients to use. These organisations are typically some sort 10 care centre or nursery/pre-school. The segment is growing annually at 10% with 702,335 possible customers.

填空题I am pleased to inform you that your ______ has now been extended to $8000. (overdraw)

填空题CashiersNature of the work1 Register the sale of .....................................................................2 Ensure the right amount of money and ......................................... of charge.3 Understand the ............................................................. for payment.Working conditions4 Usually work on ..........................................................................5 Need to get supervisor's ...............................before leaving their workstations.Employment6 ........................................................... of jobs in food and beverage.7 Many work in .................................. .gambling, and recreation industries, etc.Training, qualifications and promotions8 Small businesses: trained by .............................................................9 Large businesses: trained ................................................................10 Qualifications: ................................................... in repetitious work.11 ............................................................. and good manual dexterity.12 Promotions: various .....................................................................

填空题{{B}}PART ONE{{/B}}· You will hear a college lecturer talking to a class of business students about a supermarket chain.· As you listen, for questions 1-12, complete the notes, using up to three words or a number.· After you have listened once, replay the recording. {{B}} WILLIAMS SUPERMARKET CHAIN{{/B}}1. Initially, Sharon Tucker was Williams's ..........................................2. The company's programme of .......................................... its outlets was unsuccessful.3. Last six months: 10% increase in ..........................................4. Tucker decided against policy of .......................................... used by rivals.5. The high-low strategy that Tucker introduced is usually called". ..........................................".6. Williams calls its special offers the company's". ..........................................".7. The company delivers .......................................... to homes in the area of the stores.8. Example of special offer: .......................................... for half normal price.9. Difficult to ensure that .......................................... are adequate to cope with demand.10. Success of sales strategy is due to planning and the fact that .......................................... is not centralised.11. Williams is now concentrating on selling ..........................................12. Williams is planning to extend .......................................... of stores.

填空题{{B}}PART ONE{{/B}}·You will hear an introduction to a course in Business Management Today.·As you listen, fill in the information for question 1—12, complete the notes using up to three words or a number.·After you have listened once, replay the recording. BUSINESS MANAGEMENT TODAY Seminar/Workshop programmeMARKETING 1................2................ Bishop's Hall OneSTRATEGIC PLANNING Bishop's hall TwoHUMAN RESOURCES 3................TIMETABLE LOCATION9. 30-11.00 4................HallCoffee and biscuits 5................11.30-1.00 6................Lunch 7................2.00-3.30 8................Tea and biscuits4.00-5.30 9................5.30- 6.30 10................NB Books and resource materialsOn display in 11................Centre closes 12................

填空题Merrill Lynch ＆ Co., Inc. is a Delaware corporation that, through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. Slowly and deliberately, like the process of natural evolution, the economies of our world are coming together example. Today, trading alliances are being formed that promise to become stronger than the nations that comprise them. But as the world grows closer, it also grows more complex. So, too, has Merrill Lynch evolved. (9) But we have learned that to compete in the global market place requires more than just global resources (10) . Everywhere we serve the world, Merrill Lynch acts as catalyst to bring people together with opportunities (11) . So an investor in Asia can profit from the efforts of business people in Argentina and vice versa. Wherever we are in the world, it is our business to focus on our clients and build long-term relations with them; to act as responsible citizens in the communities in which we live and work; and, above all, to maintain our reputation for integrity. Our world is being brought together, not simply by the authority of nations but by the power of individuals; individuals who allow themselves to hope for a better life (12) Although the road may not be easy or quick, we believe we can help our clients achieve even greater successes, in a world brought together by individuals with hope (13) . The difference is Merrill Lynch. In brief, Merrill Lynch demonstrates its commitments to clients and shareholders through the firm's emphasis on excellence, integrity and ethical behaviour. We maintain a strong and engaged board of independent directors to oversee our business practices and make recommendations for improvement, if needed. (14) A. We think that make the difference—all the difference in the world.B. With the exception of our CEO, all members of our board are independent.C. It also requires global resourcefulness: intelligence, creativity, agility and understanding.D. Today, trading alliances are being formed that promise to become stronger than the nations that comprise them.E. We believe that nothing holds greater possibility than a world of individuals with hope for their own future.F. We have people and capabilities in place throughout the world, and our reach is unmatched.G. We treat equally people of different colours and different cultures.H. Through us people in different places depend mutually upon each other.I. Command economies have gradually fallen and free markets are flourishing in nearly every corner of our worl

填空题Make each adjective into a noun to complete each statement.

填空题Read the descriptions of each sales promotion medium and then complete its name. Putting a message on company vans or an advertisement on a bus or taxi: vehicle advertising

填空题______

填空题Task Two--Opinion·For questions 18-22. match the extracts with what the people say, listed A-H.·For each extract, choose the opinion expressed.·Write one letter (A-H) next to number of the extract.A There are good ideas, but little of practical value.B The sessions go on too long.C It may be difficult to remember everything.D There are too many specialized sessions.E The eating arrangements should be improved.F Technology isn't being given enough importance.G The training methods are old-fashioned.H People expect too much from the programme.

填空题Consulting firm Interbrand estimates the market value of Coca-Cola ( KO)—not means the secret formula, not the factories, not the trucks, but the brand alone—to be more than $ 70 billion. The McDonald's (MCD) brand is worth more than $ 33 billion. Disney (DIS), $ 28 billion.

填空题Helping the Environment While Saving Money The management of Neckermann, a $ 2.4 billion German mail-order firm, wanted to help protect the environment, (31) ... it formulated a policy directing its employees to work to this end. The (32) ... department, responsible for handling imports from European countries and Asia, proposed sending more imports to Rotterdam, (33) ... where they would be forwarded in barges via the Rhine waterway to the firm's three warehouses in Frankfurt. Under the old arrangement, imports arriving in Hamburg were sent by rail or road to Frankfurt. The 120,000 tons of merchandise from European suppliers now comes by rail (34) ... of truck as it formerly did. These changes have provided two (35) ... :less environmental damage and (36) ... costs. ' Based on estimates by the prestigious Planco Institute, the company calculates that the new environmentally friendly system of waterways and rail has (37) ... total costs to the environment (air, ground, water, and noise pollution) from $1.6 million under the old road-intensive arrangement to $ 722,000. In addition, the firm is saving $ 241,000 annually by shipping containers over Rhine waterway from Rotterdam to Frankfurt instead of using (38) ... from Ham burg to Frankfrut. It is now considering supplying its Manngeim warehouse by barge, and it may also use barges on the Rhine (39) ... to handle the 500 containers that come each year from Eastem Europe. This has been made (40) ... by the new Main-Danube canal that extends the Rhine waterway all the way to the Black Sea. Other firms, among them Ford and Unilever, had already changed to the more environmentally friendly fiver system. These companies predict that others will increase their use of water ways when, as expected, the European Union deregulates waterway rates.

填空题Task Two-What do they do For questions 18-22 , match the extract with what they do, listed A-H . For each extract, choose what do they do. Write one letter (A-H) next to the number of the extract. A a human resources manager B a wholesaler C a software engineer D an employee in customer service department E an assistant product manager F a finance manager G a sales manager H an investment consultant

填空题Resellers must communicate with their technical support outsourcers on a regular basis in order to make the business operations known.

填空题· Read the article below about people who buy clothes as an investment.· For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet. {{B}} The Rag Trade{{/B}} There is one kind of clothes shopper whose selections never leave the bag they come in. They know exactly what they want and they go in and get it, often buying in bulk, and often with little regard for {{U}}(31) {{/U}} this latest fashion even fits them. These are the fashion investors, and they are out to make money. Once, the only way to profit from fashion as a collectable item was to buy rare, vintage or antique garments {{U}}(32) {{/U}} mint condition - an expensive business and still {{U}}(33) {{/U}} which offers relatively risky returns. The modern way has collectors buying more mainstream fashion items that are in the shops now, in {{U}}(34) {{/U}} knowledge that they will appreciate consider- ably over just a {{U}}(35) {{/U}} years. The returns on fashion investments are not always massive, although estimates of a four hundred per cent return are {{U}}(36) {{/U}} uncommon. Certainly they are considerably better than the return offered by a high interest savings account and, {{U}}(37) {{/U}} those who are experts, better than the stock market. The knowledge necessary for fashion investing means investors invariably work in the fashion industry. They often know {{U}}(38) {{/U}} is going to catch on before the fashion press does and they know where and through whom products can be bought. They can spot what is disposable high fashion now but will {{U}}(39) {{/U}} on to become a classic of its time in years to come, worth far more than they laid {{U}}(40) {{/U}} for it originally.

填空题The credit is too large for us to allow. The credit is so ______

填空题Below are some notices and signs from a trade exhibition. Explain what each one means using may, should, shouldn't, must, mustn't, don't have to. PLEASE USE OTHER DOOR You shouldn't use this door. MEETING ROOM 6 Knock and enter 1. ______ No Photography in Main Hall 2. ______ AUTHORIZED PERSONNEL ONLY 3. ______ Present badges HERE (except staff) 4. ______ REGISTER HERE 5. ______ Events catalogue Please take one 6. ______

填空题The extent to which an activity or business is considered core or non-core will play a significant role in how senior management will seek to use alliances in fostering learning.