单选题· Read the article below about advertising Strategy.· Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.· For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet. {{B}}Competitive Advertising Strategy{{/B}} In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football world cup, special promotions were organized in some supermarkets. The company's good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola's attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector. The company's recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Latina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers' tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002.

单选题Program Cost $7，100(2007) (covers tuition．all program materials，and some meals) Special pricing available to companies sponsoring three or more participants. A company may be given a discount if they provide

单选题{{B}} Questions 16-22{{/B}} · Read the article below about a new product. · Are sentences 16-22 “Right” or “Wrong”? If there is not enough information to answer “Right” or “Wrong”, choose “Doesn't say”. · For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet. {{B}} NEW PRODUCT WILL SAVE LIVES{{/B}} Drinking water that looks clean may still contain bugs, which can cause illness. A small company called Genera Technologies has produced a testing method in three stages, which shows whether water is safe. The new test shows if water needs chemicals added to it to destroy anything harmful. It was invented by scientist Dr Adrian Parton, who started Genera Technology five years ago. He and his employees have developed the test together with a British water company. Andy Headland, Genera's marketing director, recently presented the test at a conference in the USA and forecasts good American sales for it. Genera has already sold 11 of its tests at ￡42,500 a time in the UK and has a further four on order. It expects to sell another 25 tests before the end of March. The company says it is the only test in the UK to be approved by the government. Genera was formed five years ago and until October last year had only five employees; it now employs 14. Mr Headland believes the company should make around ￡ 1.9 million by the end of the year in the UK alone.

单选题Theinterviewisconductedtodiscussthesignificanceofsalesfiguresinrecessionand

单选题Whichgraphiscorrect?

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单选题Cafes in FranceCafes are very much a part of the French way of life and are frequented as a meeting point among friends. Most cafes are primarily focused (29) drinks but provide lunchtime snacks (30) as sandwiches, salads and toast. All kinds of drinks are served, (31) alcoholic drinks and hot beverages.Generally customers (32) consume only a small mount of food and drink (33) visit and there are high taxes on alcohol served in public bars. Consequently, the price of drinks is generally high (34) with other European countries. (35) cafes increasingly have to compare with fast food outlets, (36) are used as meeting places by young people attracted by their low prices.In France, cafes and bars are mainly independent family-nm businesses, (37) 70% of them employing between one (38) five people. The number of cafes and bars in France has steadily diminished (39) the past few years, although most closures were limited (40) rural areas.

单选题What does Joan do for a living?

单选题______ is often misdirected towards corporate greed when the focus should be CEO greed. A. Hospitality B. Hospitable C. Hostility D. Hostile

单选题DESTINATION FLIGHT NO. DEPARTS ARRIVES Copenhagen BA994 11:10 13:35 Frankfurt SR843 08:10 11:05 Munich LH 077 13:30 17:55 Toronto AC841 12:35 14:50

单选题 {{B}}How to approach Reading Test Part Four{{/B}} ·In this part of the Reading Test you read a short text and decide if seven sentences are 'Right', 'Wrong' or 'Doesn't Say' (not mentioned in the text). ·First read the complete text. Then read the seven sentences and possible answers. ·Note any answers which are clear For others, write down all possible answers. ·Look for overall meaning. Do not decide a sentence is 'Right' just because you can see the same words in the text. ·Be very careful about the difference between 'Wrong' and 'Doesn't Say'. Choose 'Wrong' if the facts in the text are different from the facts in the sentence. Choose 'Doesn't Say' only if there is no definite information in the text. ·Go back and check your final answers.·Read the newspaper article about new training courses.·Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't Say'.·For each sentence 16-22, mark one letter (A, B or C). {{B}}TRAINING OPPORTUNITIES FOR LOCAL BUSINESSES{{/B}} Aseries of 15 one-day courses is being planned for small businesses in the Scar brook area during September and October. The focus will be on practical training in a range of business skills areas, including presentation skills, marketing on the internet, negotiating effectively and dealing with difficult clients. The courses are being run by a recently founded training organisation, Scar brook Training Company (STC). This organisation is a partnership between Scar brook Council and the town's Business Development Agency, which has been training Scar brook businesses for a number of years. A spokesperson for the company confirmed that STC, which receives government funding, is offering these courses free of charge. This is an excellent opportunity for local businesspeople, who would otherwise expect to pay as much as ￡250 to attend a one-day business skills course. Although firms are allowed to register a maximum of two employees per course, participants may attend as many courses as they wish. Bookings will take place for the two weeks following an open day at STC on 27 August. STC recommends that applications for places are submitted as soon as possible to avoid disappointment. For further information, contact STC on: 0859 211432 or online at: http://www, stc.co.uk.

单选题When did the company stop producing its own brand cola?

单选题Notices: week beginnng 26 October Sales meeting 27 october postponed until further notice Repairs to staff gym throughout October Thursday 2pmi word ProCessing Training

单选题What do we find out about Alan Robinson from the text? A. His main aim is to make money. B. He has always wanted to work in the fashion industry. C. He isn't afraid of trying new ideas.

单选题Sophiewilllikeit______.

单选题ThepurposeofaresumeisA.togetachanceforaninterview.B.togetajob.C.toconvincetheemployer.

单选题A pod of dolphins ______, rushed to the sea lion's aid. Mission accomplished, the dolphins dispersed. A. alerting this B. alerted by this C. alerting to this D. alerted this

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单选题· Read the advertisement about a company.· Choose the best word to fill in each gap, from A, B or C.· For each question (29 40), mark one letter (A, B or C) on your Answer Sheet. {{B}} UBS FINANCIAL SERVICE INC.{{/B}} You used to know Paine Webber. Now, as one of the world's leading wealth management firms and backed {{U}}(29) {{/U}} a top-ranking investment bank and a chief global asset manager, your Financial Advisor has access {{U}}(30) {{/U}} a vast array of resources. With the expanding resources we {{U}}(31) {{/U}} have to offer, your Financial Advisor has an even greater ability to deliver strategies and opportunities to assist you {{U}}(32) {{/U}} pursuing your individual goal. {{U}}(33) {{/U}} it's planning for retirement or a college education, or specialized lending products, we can help you get {{U}}(34) {{/U}} you want to be. While a lot {{U}}(35) {{/U}} have changed, {{U}}(36) {{/U}} thing hasn't. And that is the committed relationship {{U}}(37) {{/U}} you and your Financial Advisor. A relationship built {{U}}(38) {{/U}} listening, understanding your individuality and finding customized investment solutions {{U}}(39) {{/U}} to your financial goals, for we know that it is {{U}}(40) {{/U}} this kind of dialogue that we can help you make the appropriate financial decisions, with confidence.