填空题 Task Two—Purpose of advertisement·For questions 18-22, match the extracts with the purposes, listed A-H,·For each extract, choose the purpose of the advertisement.·Write one letter (A-H) next to the number of the extract.A to advertise a job B to launch a new productC to announce new opening timesD to publicise a saleE to announce a change in locationF to change the company's imageG to give information about sales figuresH to promote a catalogue

填空题Early historyCompany set up as a group of (1) Moved into (2) in 1990Opened first (3) in LondonCurrent activities▲ making a total of (4) ▲ supplying products to (5) and Recent achievements▲ contract to supply (6) signed▲ popular (7) produced▲ first (8) releasedFuture plans▲ to form partnership with an (9) ▲ to develop new (10) ValuesRecent article praised SC’s commitment to (11) Won award for (12)

填空题{{B}}PART FOUR{{/B}}{{B}} · Read the following text. · Choose the best word to fill each gap. · For each question 21--30, mark one letter A, B, C or D.{{/B}} In recent years many countries of the world{{U}} (21) {{/U}}with the problem of how to make their workers more productive. Some experts claim the answer is to make jobs more{{U}} (22) {{/U}}. But do more varied jobs lead to greater productivity? There is evidence to suggest that while variety certainly makes the workers' life more enjoyable, it does not actually make him work harder. As far as increasing productivity is{{U}} (23) {{/U}}, the variety is no an important factor.Other experts feel that giving the worker freedom to do his job in his own way is important and there is no doubt that this is true. The problem is that this kind of freedom cannot easily be given in the modern factory with its complicated{{U}} (24) {{/U}}which must be used in a fixed way, Thus while freedom of choice may be important, there is usually very little that{{U}} (25) {{/U}}to create it. Another important{{U}} (26) {{/U}}is how much each worker contributes to the product be is making. In most factories the worker sees only one small part of the product. Some car factories are now experimenting with having many small production lines rather than one large one, so that each worker contributes more to the production of the cars on his line It would seam that not only is the{{U}} (27) {{/U}}of workers' contribution an important factor,{{U}} (28) {{/U}}, but it is also one we can do something about.To what extent does more money lead to greater productivity? The workers themselves certainly think this is important. But perhaps they want more money only because the work they do is so boring. Money just lets them enjoy their spare time more. A similar argument may explain{{U}} (29) {{/U}}for shorter working hours. Perhaps if we succeed in making their jobs more interesting, they will neither want more money, nor will shorter{{U}} (30) {{/U}}hours be so important to them.

填空题Complete this telephone conversation between a buyer and a supplier of bath towels. The first letter of each missing word has been given for you. Supplier Hi, Tracey. How's business? Buyer Very good thanks. The trial we ran with your 'Comfort' range went very well. Supplier So, you'll be p {{U}} {{U}} 1 {{/U}} {{/U}}an order soon? Buyer Yes, I'd like to. Just remind me what the d {{U}} {{U}} 2 {{/U}} {{/U}}time is. Supplier We're quoting two weeks for items that we have in s {{U}} {{U}} 3 {{/U}} {{/U}}. Buyer OK. And my sales c {{U}} {{U}} 4 {{/U}} {{/U}}is still as agreed, 40%? Supplier That's right, 40% of the recommended retail price, which is the price you must sell at—you can't m {{U}} {{U}} 5 {{/U}} {{/U}}up the price further. What kind of v {{U}} {{U}} 6 {{/U}} {{/U}}of sales are you anticipating? Buyer I'm expecting to sell a lot. The idea is to get Selman's to carry the range right across their c {{U}} {{U}} 7 {{/U}} {{/U}}of stores. I'll phone the order through next week. Supplier That's excellent news. You'll need more p {{U}} {{U}} 8 {{/U}} {{/U}}material. I'll send you 300 catalogues and six display stands.

填空题Now she is looking ______ something that is a bit more challenging.

填空题There are various types of securities traded on the Stock Exchange, but the true (1) risk maker / risk taker / all risk / is the investor who buys (2) preference shares/cumulative preference shares / ordinary shares/. These shares carry (3) dividend / interest / annuity / which is paid after other securities have been paid if the company makes a profit. When the security is issued it has a (4) nominal value / market value / price value/, but this will change so the investor usually buys it at its (5) market price / par price / premium/. The investor will not have to pay for security immediately but can wait for (6) three working days/five working days /ten working days / which are called the (7) account / accountant / accounting/. The seller of the shares also has this amount of time to produce them so both buyer and seller can speculate. Those speculators who think prices will fall are called (8) bulls / bears / stags/. and those who think prices will rise are called (9) bulls /bears / stags/. These types of speculators are not interested in the share"s (10) revenue / interest/profit / but (11) capital wins / capital gains / capital investment/. Sometimes if the expected rise in prices does not happen, then settlement can be (12) carried on / carried out / carried over / to the next period, and this is called (13) contango / backwardation / payment/. Another area of trading which can be used for speculation is the Options Market, where buyers can offer to take shares at a future date at an agreed price on a (14) put option / call option / traded option / or sellers can agreed a future contract on a (15) put option / call option / traded option / basis.

填空题TASK ONE—ADVANTAGE· For questions 13—17, match the extracts with the advantages, listed A—H.· For each extract, choose the advantage stated.· Write one letter (A—H) next to the number of the extract. A Incentive for key employees B Ease of organization C Direct control of business D More specialized management E Tax advantages F Ease of closing G Greater source of capital H Share strength of other owners

填空题{{B}}PART THREE{{/B}}{{B}} · Read the following text. · Each question has four suggested answers or ways of finishing the sentence, A, B, C and D. · Mark one letter A, B, C or D for the answer you choose.{{/B}} How do you teach managers to manage? Henry Mintzberg, a professor of management at McGill University in Montreal, has long held a contrary view to that proposed by most business schools. In this constantly stimulating book he divides his answer into two parts: first, he argues that the traditional qualification, the Masters of Business Administration (MBA), is the wrong way-he says it "prepares people to manage nothing". Then he expounds what he believes is the right way: an imprecise mix of personal reflection and the sharing of experience.Mr Mintzberg finds fault with the emphasis that many MBA programs place on frenetic case studies which encourage students to come up with rapid answers based on meagre data. But more than that, he criticizes them for their concentration on dry analysis. Such courses, he says, enable their graduates to "speak convincingly in a group of 40 to 90 people", and make them believe they can leapfrog over experience. That, though, is not the sum total of what is required to manage a complex commercial organization.Synthesis, not analysis, argues Mr Mintzberg, "is the very essence of management". On several occasions he cites Robert McNamara, once president of the Ford Motor Company and a United States secretary of defense in the 1960s, as the archetypal MBA, a man who thought that even in Vietnam "generic analysis could substitute for situational knowledge". More recently, the qualification has been thrown into deeper disrepute by the heavy dependence of companies such as Enron on MBA recruits. Its former chief executive Jeffrey Skilling, currently awaiting trial on 36 charges of fraud and insider trading, liked to boast that he came in the top 5% of his MBA class at the Harvard Business School.And yet, if the MBA is so bad at teaching management, how come America has far more successful businesses than Europe and Japan, areas of the world that are significantly less enthusiastic about such methods of learning? Leaving aside the unprovable rejoinder that American firms would have done even better without the MBA, Mr Mintzberg argues that any list of America's most admired corporate leaders is heavily loaded with people who don't have the qualification: Bill Gates, Warren Buffett, Jack Welch, Michael Dell and Andy Grove, to name but a few. The fact that some 40% of the bosses of America's biggest companies today have an MBA is, he claims, largely due to the fact that the system is self-perpetuating. "Enabling Harvard to place so many people at the top is the fact that Harvard already has so many people at the top."Mr Mintzberg is not alone these days in questioning the value of the traditional MBA. Leading consultants such as McKinsey and Mercer are spreading their recruitment net much more widely. Mercer's London office says that one year's in-house training enables young graduates to "run circles round newly minted MBAs". In its February issue, the Harvard Business Review (no less) said that "an arts degree is now perhaps the hottest credential in the world of business", with corporate recruiters trawling places such as the Rhode Island School of Design."Managers not MBAs" throws a stone into the often complacent world of management education. It should be required reading for anyone who has the qualification, wants one, or just wonders what all the fuss is about.

填空题营业额 营业利润 特殊项目 行市资本总额 汇总资产负债表 市盈率 投资者关系 净利润

填空题 Task Two—Possible Problem · For questions 6-10, match the extracts with the possible problem, listed A-H. · For each extract, choose the problem each speaker implies. · Write one letter (A-H) next to the number of the extract. A You will fail the negotiation unless everything is well prepared. B Too many questions are presented during negotiations. C Your hostile attitude may destroy your gains. D Many negotiations conclude nothing in dispute. E People often interrupt the other side's speech. F Speaking excessively could make your rival annoyed. G Negotiators tend to quit if they can't move forward. H Improper statements arouse others' contempt.

填空题Rewards for shareholders 1．They will be able to try the company's ____________ new product. 2．They will also receive a ____________ per share. The present situation 3．Sales have decreased in the last ____________. 4．Shares are expected to increase in value by ____________ the near future. 5．The company's main rivals are enormous ____________ companies. Company history 6．The company was originally a ____________ business. 7．It recently became an ____________. The future 8．The company has set a high ____________ for the future. 9．It does not intend to offer ____________ on its products. 10．The company will spend more money on ____________. 11．The company anticipates trade with countries in ____________. 12．The company expects bigger sales in ____________.

填空题Read the reasons that different people give for taking an MBA. Complete each one using the expression of purpose in brackets with the correct verb pattern. I did an MBA (so that / be) better prepared for the world of work. I did an MBA so that I would be better prepared for the world of work.

填空题[此试题无题干]

填空题{{B}}PART TWO{{/B}}{{B}} · Read the following text. · Choose the best sentence from A—H to fill in each of the gaps. · For each gap 9—14, mark one letter A—H. · Do not use any letter more than once.{{/B}} Alan Robinson left school at 16 hoping to make as much money as possible. At first, he worked for his father, who owned several newsagents' shops in London. "I learnt a great deal about running a business from being in a small shop. You find out that every penny matters." {{U}}(9) {{/U}}, and a couple of years later he was offered a job by his uncle. "He asked me to manage a chain of bookshops he had in South Africa and taught me everything I know about management."When he came back to Britain, Alan was offered a job in London as a product development manager with an exciting new clothes company called Naismith's. {{U}}(10) {{/U}}. "I found I really understood the fashion business and what influences products, {{U}}(11) {{/U}}."One day in the warehouse he noticed a range of sports clothes that had been sent from a manufacturer in New York for the company to look at. "I took the clothes round the office and everyone loved them. {{U}}(12) {{/U}}, so this range was something new." {{U}}(13) {{/U}}. However, she was happy with the way things were and, feeling disappointed, Alan decided to leave and try to sell them himself.Robinson went to New York just to talk to the manufacturer. He went with his father and they took $12,000 from savings to buy stock. Alan says, "We tried for a whole week to get an interview with the manufacturer and he refused us three times. {{U}}(14) {{/U}}." On his return, Robinson successfully sold the clothes to small fashion and sports shops, and he began to start producing designs of his own."Then, I had my big break when I received a phone call from F&G, one of the largest department stores. They had heard about Robinson Sportswear from the trade journals." F&G were looking for good-quality sports clothes to expand their limited range and asked Robinson to produce items especially for them. Over the next three years the company became his biggest customer.Robinson Sportswear now makes profits of $2.3m on sales of $10m and Robinson himself is worth over $21m. "Money doesn't matter to me—what's really exciting is making deals."A. so I was able to take the design team's ideas and turn them into commercially successful productsB. at the time, most sports clothes were not very fashionableC. but finally he gave in and he became our main supplierD. then he quitted this job and went to school againE. he felt immediately at home thereF. we felt rather upset then but got nothing to doG. Robinson then tried to persuade his boss to sell these clothesH. then he took a job as a salesman for a food manufacturer

填空题The Technological Society International Department Course dates, fees and other expenses Location: (1) Brimston Square Fee includes: (2) Extra costs: (3) (4) Overseas participants may incur extra costs for (5) Industrial (6) course Cost: (7) Management Today Course Cost: (8) Length of courses: (9) (10) Officer's course Cost: ￡ 1160 for Society members ￡ 860 for (11) Length of course: (12)

填空题 · For each extract, there are two tasks. Look at Task One, for questions 13-17, choose the focus of the topic about the home care company from the list A-H. Now look at Task Two, for questions 18-22, choose the suggestions they give to manage the home care company from the list A-H. Task One—Focus · For questions 13-17, match the extracts with the focus of the topic, listed A-H. · For each extract, choose the focus point stated. · Write one letter (A-H) next to the number of the extract. A a better way to help seniors thrive B aged people care C seven elements of life D health care E preventive, long-term life care management F forward thinking and planning G homeless old people H management model