填空题{{B}}PART FIVE{{/B}}{{B}} · Read the following text. · For each question 31—40, write one word.{{/B}} Leighton SchoolSCHOOL RULESEVERY PUPIL{{U}} (31) {{/U}}THE SCHOOLS OLD ENOUGH TO HAVE A SENSE{{U}} (32) {{/U}}RESPONSIBILITY. WE DEPEND{{U}} (33) {{/U}}YOUR GOOD MANNERS, COMMON SENSE AND CO-OPERATION.1. Pupils must bring the correct books and writing materials to each lesson.2. Other items, for example, P.E. Kit, must be brought to practical lessons.3. Eating and drinking in classrooms is forbidden. Chewing gum must not be brought to school.4. Pupils must not bring valuables to schools, e.g. radios, tape recorders or jewellery. Money should be kept{{U}} (34) {{/U}}purse belts{{U}} (35) {{/U}}large sums must be handed to the Office.5. The correct school uniform must be worn. Outdoors coats are not be worn in school.6. Pupils-must keep to the right in the corridors and{{U}} (36) {{/U}}the stairs; they must move quietly{{U}} (37) {{/U}}the staff{{U}} (38) {{/U}}duty.7. Pupils are not permitted to go to the Staff room during the lunch break. There is always a member of staff{{U}} (39) {{/U}}duty.8. Pupils having lunch in school are not allowed to leave the school premises{{U}} (40) {{/U}}a printed permission slip.

填空题ReadthearticleonbloggersfromTheGuardiannewspaperandthenmatcheachstatement(1-8)withoneoftheparagraphs(A-E).Youwillneedtousesomeofthelettersmorethanonce.LearningtolovethebloggersATheriseofonlinesocialnetworkssuchasMySpace,BeboandFacebook,hasbeenoneofthemostdramaticdevelopmentsontheweboverthepastfewyears.Butthebusinessworldhasstruggledtocometotermswiththeincreaseofuser-generatedcontentsuchasblogsandvideodiaries.ThehugesizeofonlinecommunitiessuchasMySpacehasalreadybroughtGoogleandYahoo!intothesesites,lookingtoattractnewuserstotheirsearchengines.BMuchthathasbeenwrittenabouttheblogospherehasfocusedonthethreatposedtocompaniesbyindividualconsumers,whosuddenlyhaveavoicewhichtheycanusetocomplainaboutaparticularproductorservice.SitessuchasNTL:HellintheUK,whichrecordedthedifficultiesandfrustrationsofconsumerswhofoundthemselvesstrugglingwiththecablecompany'spoorservice,havereceivedalotofcoverage.CButtherearealsoopportunitiesavailableonline.Abrandthatcansuccessfullyopenuptoitscriticsand,crucially,gettheminvolvedincreatingabetterproduct,cansoonfinditselfwithsomekeysupportersintheonlineworld.Becauseeventhoughthemediaworldmaybefragmenting,therestillseemstobeafundamentalconnectionbetweenpeopleandproducts.AccordingtoMatthewYeomans,'Ahundredyearsofconsumermarketinghasshownthatthepublicisactuallyveryreceptivetobrandsandwantstoembracethem.'DAnthonyMayfield,headofcontentandmediaattheonlinemarketingfirmSpannerworks,said:'Everythingischangingabouthowmediaworks;wearemovingfromanageofchannelmedia—whereinfrastructureandcontentanddistributionisownedbyorganisations—toonewhereeverybodycanplayapart.Thatdoesnotmeanthoseorganisationsgoaway;therearejustalotmorepeopleouttherecreatinganddistributingcontent.'EThatchangefromtheoldmodelofonemediaoutlet'broadcasting'tothemassesdemandsashiftinthewaythatbrandsandbusinessestrytogettheirmessageacross.Howbrandsandbusinessesusesocialnetworksismorecomplicatedthantheoldadvertisingmodel.Bloggersdetestintrusivemarketingintheirpersonalspaceonline.Asaresult,advertisingtothebloggingcommunityneedstobemuchmoreinclusiveandmoreofadialoguethanmerelyshoutingaparticularmessage,usuallythroughbanneradverts,hopingsomeonewillhearit.Althoughcommunicationchannelsaredifferentnow,peoplearestillfascinatedbyproducts.C

填空题Task One-Approach ·For questions 13-17，match the extracts with the approaches taken to build business sustanability，listed A-H． ·For each extract decide on the appropriate approach． ·Write one letter(A-H)next to the number Of the extract． A. Employees focus on producing operations． B. Goals to reduce footprint are set every another year． C. Product design is considered when making products． D. Employee is a good corporate environmental steward． E. The whole process Of production is taken into account． F. Meet the needs of the present and be mindful of the future． G. Managers'influence on invironment is emphasised． H. Employees are encouraged to exert their environmental impact

填空题 Don't follow that theory - think for yourself!In the 1990s, according to US author Eileen Shapiro, managers have abandoned the right to manage. She argues that managers in the USA have lost confidence. (0) H She describes a corporate culture which is extremely defensive and which has as its motto 'Managers should always follow the latest short-lived management theory, no matter how irrelevant it may be'. (9) In turn, these have been followed blindly by managers who have given up their central responsibility - taking decisions about their own business in their own particular circumstances. "I really believe a manager's job is to manage", she says. But increasingly, she feels, they do everything but that. (10) That's because this, the identification of problems and opportunities, is the scariest part of management. Managers try to avoid the anxiety it brings by simply applying the latest theory to any problem. (11) Managers should, she believes, confront these head-on.It is not that Ms Shapiro does not believe in cutting out unnecessary management layers and opening up organisations. Her criticism is that theories are often presented unthinkingly as solutions and are applied by managers who do not really understand what they are saying. "Theories are often regarded as if they are some sort of miraculous cure for any type of problem", she says. "However, many projects have failed because theories have been applied which were not appropriate to the situation." (12) The blame for this inappropriate application of theories lies, she claims, mainly at the door of consultancy firms. It is difficult for big firms of consultants to specialise sufficiently. They cannot hope to offer exactly the service that a company requires at a price which the client is able to afford. (13) This is worse than having no help at all.One of the most serious potential consequences of following theories without considering whether they are appropriate or not is a loss of staff morale and motivation. Obviously, this is something to be avoided. (14) However, Ms Shapiro believes that, unfortunately, unless managers begin again to take responsibility for their own actions that is exactly what will happen.A. They therefore end up developing generalised solutions which are offered to clients regardless of an organisation's specific problems.B. There are many firms of consultants offering help to companies.C. No manager in their right mind would want to work with an angry, cynical or alienated workforce.D. Just because a course of action has succeeded in one context, it does not mean it will be right in other circumstances.E. From 'mission statements' to 're-engineering' she shows how one theory has replaced another in quick succession.F. But in doing so, they often fail to address the real issues.G. They fail to tackle the central management task, which is diagnosis.H. They therefore no longer have the courage or the ability to take responsibility for their decisions.

填空题economic

填空题{{B}}PART ONE{{/B}}{{B}} · Look at the sentences below and following texts. · Which text does each sentence refer to? · For each sentence 1—8, mark one letter A, B, C, D or E. · You will need to use some of the letters more than once.{{/B}} The following businesses in the region are offered for sale.{{B}}A. Restaurant{{/B}}A large well-decorated restaurant in an excellent position near the city center. Open three years with annual turnover of ￡100,000.Regular trade and bookings for wedding Special occasions, etc.Available on 50-year lease.Price on request.{{B}}B. Established Pottery{{/B}}Family business established for over fifty years in city's main commercial area.Small pottery currently employs twelve people producing china figure vases and other decorative items.Price includes premises plus equipment and raw materials.Price ￡200,000.{{B}}C. Vacant Shop{{/B}}Located in superb historic building on excellent city center site. Large premises recently renovated to a very high standard.Would suit a wide range of different trades. Available on limited (three-year) lease or longer if required.Short lease ￡15,000.{{B}}D. Garage and Car Repair{{/B}}Small business with great potential for development.Garage with petrol station on main road between city and coast. Includes large workshop suitable for car repair business. Small three-bedroom house attached to workshop and room for further building.Whole property ￡190,000.{{B}}E. Flower Shop{{/B}}A small well-decorated flower shop in the downtown area.Open for two years and enjoy high reputation for its reasonable prices and good service.Available on limited (two-year) lease or for sale.Price on request.

填空题EEC

填空题Some of the following extracts from a transport company's annual report contain mistakes with tenses. If the sentences is correct, mark it with a √. If the wrong, correct it. 2007 {{U}}has been{{/U}} a better year than we had originally anticipated. was At the beginning of the year we {{U}}won{{/U}} a contract to build a new metro system in Singapore. √

填空题______

填空题{{B}}PART FOUR{{/B}}{{B}} · Read the following text. · Choose the best word to fill each gap. · For each question 21—30, mark one letter A, B, C or D.{{/B}} The simplest way to{{U}} (21) {{/U}}a foreign market is through exporting. The company may passively export its surpluses from time to time, or it may actively make a commitment to{{U}} (22) {{/U}}exports to a particular market. In either case, the company produces all its goods in the home country. It may or may not modify them for the export market. Exporting{{U}} (23) {{/U}}the least change in the company's product lines, organization, investments, and mission.A company can export its product in two ways. It can hire independent international{{U}} (24) {{/U}}middlemen (indirect exporting) or handle its own exporting (direct exporting).Indirect exporting is more common in companies just{{U}} (25) {{/U}}to export. First, it involves less investment. The firm does not have to have an overseas sales force or a set of contacts. Second, it involves less risk. International marketing middlemen—domestic-based export merchants or agents, or{{U}} (26) {{/U}}organizations--bring know-how and services to the relationship, and the seller normally makes fewer mistakes.Sellers approached by foreign buyers are likely to use direct exporting. So will sellers whose exporters{{U}} (27) {{/U}}large enough to do their own exporting. The investment and risk are somewhat greater, but so is the potential return.The company can carry on direct exporting in several ways. First, it can set up a domestic{{U}} (28) {{/U}}department that{{U}} (29) {{/U}}export activities. Or it can set up an overseas sales branch that handles sales, distribution, and perhaps promotion. The sales branch gives the seller more presence and program control in the foreign market. It often{{U}} (30) {{/U}}a display center and customer service center. Or the company can send home-based sales representatives abroad at certain times to find business. Finally, the company can do its exporting through foreign-based distributors who buy and own the goods, or through foreign-based agents who sell the goods on behalf of the company.

填空题 ·Read the text below about Coca-cola and its advertising. ·For each question (31-40), write one word in CAPITAL LEI-I'ERS on your Answer Sheet. {{B}} COCA-COLA AND ITS ADVERTISING{{/B}} John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement which the drink in the Atlanta Journal that very year. In 1888, Asa candler bought the Coca-Cola business and decided to make the product well-known{{U}} (31) {{/U}}signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was made president of the company in 1923, he succeeded{{U}} (32) {{/U}}transforming Coca-Cola{{U}} (33) {{/U}}a truly international brand by setting{{U}} (34) {{/U}}a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola{{U}} (35) {{/U}}every soldier in every part of the world. Coca-Cola's advertising has always attempted{{U}} (36) {{/U}}reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents{{U}} (37) {{/U}}professionals in many fields, and extensive testing and research are always done{{U}} (38) {{/U}}deciding which advertisements will finally be used. Celebrity endorsements have featured heavily. Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear{{U}} (39) {{/U}}Coca-Cola commercials. After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular{{U}} (40) {{/U}}the world.

填空题· For each extract there are two tasks. For Task One, choose the person who is speaking from the list A-H. For Task Two, choose the opinion that each person expresses from the list A-H.· After you have listened once, replay the recording.

填空题November 11, 2007 Dear Mr. Howell, AWB 2456/07 We are writing to point out that 1 above delivery, which arrived yesterday, was 2 week late. This is 3 second time we have had to write to you on this subject, and we cannot allow 4 situation to continue. We have already explained that it is essential for 5 medical equipment to arrive on 6 due date as 7 late delivery could create 8 very serious problem. Unless we have 9 absolute assurance that you can guarantee 10 promptness of all future deliveries, we will have to look for another supplier. We will want your confirmation before we place our next order. Yours sincerely, Carlos Lehman Head of Administration

填空题New Developments for an Information-Oriented SocietyThe astounding technological progress that is being achieved recently with electronics as the centerpiece is providing our society with sophisticated means for information processing and distribution. Information channeling technology is undergoing rapid progress and has, in reality, become a decisive factor determining the very future of our society and economy. in our society, "information" is gaining relatively greater significance compared with material resources.Backed by civilian factors such as diversification of philosophies of value and sophistication of needs and preferences in concert with the nation's rising living standard, Japanese society is presently undergoing changes in the extension of economic services and in the industrial structure. Meanwhile, newly coined words such as "information channeling, " "software-based operations" and "de-industrialization" have come into use to make these changes tangible, and whet can be said commonly in connection with these words in that. (9) .The trend toward and information-oriented society is becoming apparent even in industry, with personnel engaged in information channeling professions increasing at a fast pace recently in all sectors of industry. These trends in both society and industry have been made possible primarily through poplar acceptance of the computer, communications equipment and data processing equipment, but further reliance on sophisticated computerized systems can be seen not only in the sector of industry but also in our daily lives. (10) .Information channeling is undergoing remarkable progress an various sectors of society-in industrial activities, public services and, more recently, in daily living.In the sector of industrial activities, automations is continuing with the aim of increasing productivity-introduction of computers for process control by the manufacturing industry, end introduction of NC machine tools, industrial robots, CAD/CAM systems and, more recently, FMS by the processing and assembling industries.Meanwhile, in offices, rapid office automation is presently in progress, stimulated by the popular acceptance of computerized systems, expansion of communications networks and the remarkable technological progress achieved in related equipment such as Japanese word processors. (11) Information channeling is being utilized actively in the field of public services. For example, large-capacity computers were introduced from an early stage for the control of railway trains and for extending seat reservation services, and more recently diagnostic systems utilizing computers have become commonplace in medical care to cope with the steady an aging society, research is in progress to develop technologies related to medical information systems with the aim of improving efficiency in medical services. (12) .In the sector of administration, efficiency of clerical work is being improved through the introduction of computers, and huge volumes of administrative data are more recently being stored in data base systems. "In the wore of these, computers have become indispensable for advancing large-scale R&D projects as in connection with space development and atomic power development, and also in the field of basic research in life sciences. (13) .To cope with civilian needs for more convenience in home living and in order to meet the needs raised by growing diversification of lifestyles, active research is presently in progress to develop and commercialize new media incorporating sophisticated data processing functions for use in addition to existing media involving the television, radio and telephone. In concert, research is being directed at developing technologies related to automation in the home.Progress of Science and Technology Supporting Information ChannelingElectronic element technology, the foundation for progress of the computer as well as communications equipment, has undergone a steady transition form the vacuum tube, followed with the transistor and IC, to the current LSI. Progress has been so dramatic in integration rates that, today, super LSIs integrating more than 100. 00 elements on a single circuit are being developed one after another elements on a single circuit are being developed one after another. (14) .A The Current State of Information Channeling in Japan.B In our society, "information" is gaining relatively greater significance compared with material re- sources.C Rapid automation and efficiency improvement are also being achieved in the sector of commodity distribution through the introduction of advanced POS systems.D Dally living is also a sector in which information channeling is taking firm root.E This progress has led to remarkable improvements in system economy and reliability, leading to the successive development of microcomputers and elements designed for the widest range of applications.F Introduction of Information Systems in Various Sectors Sectors of Society.G This has resulted in computers today that feature performances that were unimaginable in the early days of the computer.H Regarding education, computerized systems including the CAI system and CMI system are presently being put to trial operation.

填空题A. Let's start off by reviewing the formal definitions of each B. All of these elements must not only work independently but they also must work together towards the bigger goal. C. Advertising only equals one piece of the pie in the strategy D. While both components are important they are very different E. Advertising is the largest expense of most marketing plans F. Advertising can be defined as a way to publicize the information consumers need G. After reading both of the definitions it is easy to understand how the difference can be confusing to the point H. We can come a conclusion that all the elements are important for advertisers to note Marketing vs. Advertising: What's the Difference? You will often find that many people confuse marketing with advertising or vice versa. (9) Knowing the difference and doing your market research can put your company on the path to substantial growth. (10) and then I'll go into the explanation of how marketing and advertising differ from one another: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. (11) that people think of them as one-in-the same, so lets break it down a bit. Advertising is a single component of the marketing process. It's the part that involves get ting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. (12) with public relations following in a close second and market research not falling far behind.. The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. (13) (14) Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

填空题preserve