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单选题"This is a really exciting time—a new era is starting," says Peter Bazalgette, the chief creative officer of Endemol, the television company behind "Big Brother" and other popular shows. He is referring to the upsurge of interest in mobile television, a
nascent
industry at the intersection of telecoms and media which offers new opportunities to device-makers, content producers and mobile- network operators. And he is far from alone in his enthusiasm.
Already, many mobile operators offer a selection of television channels or individual shows, which are " streamed" across their third-generation (3G) networks. In South Korea, television is also sent to mobile phones via satellite and terrestrial broadcast networks, which is far more efficient than sending video across mobile networks; similar broadcasts will begin in Japan in April. In Europe, the Italian arm of 3, a mobile operator, recently acquired Canale 7, a television channel, with a view to launching mobile-TV broadcasts in Italy in the second half of 2006. Similar mobile-TV networks will also be built in Finland and America, and are being tested in many other countries.
Meanwhile, Apple Computer, which launched a video-capable version of its iPod portable music-player in October, is striking deals with television networks to expand the range of shows that can be purchased for viewing on the
device
, including "Lost", "Desperate Housewives" and "Law & Order". TiVo, maker of the pioneering personal video recorder (PVR), says it plans to enable subscribers to download recorded shows on to iPods and other portable devices for viewing on the move. And mobile TV was one of the big trends at the world"s largest technology fair, the Consumer Electronics Show, which took place in Las Vegas this week.
Despite all this activity, however, the prospects for mobile TV are unclear. For a start, nobody really knows if consumers will pay for it, though surveys suggest they like the idea. Informa, a consultancy, says there will be 125 million mobile-TV users by 2010. But many other mobile technologies inspired high hopes and then failed to live up to expectations. And even if people do want TV on the move, there is further uncertainty in three areas: technology, business models and the content itself.
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单选题Richard Satava, program manager for advanced medical technologies, has been a driving force bringing virtual reality to medicine, where computers create a "virtual" or simulated environment for surgeons and other medical practitioners (从业者). "With virtual reality we'll be able to put a surgeon in every trench," said Satava. He envisaged a time when soldiers who are wounded fighting overseas are put in mobile surgical units equipped with computers. The computers would transmit images of the soldiers to surgeons back in the U. S. The surgeons would look at the soldier through virtual reality helmets (头盔) that contain a small screen displaying the image of the wound. The doctors would guide robotic instruments in the battlefield mobile surgical unit that operate on the soldier. Although Satava's vision may be years away from standard operating procedure, scientists are progressing toward virtual reality surgery. Engineers at an international organization in California are developing a tele-operating device. As surgeons watch a three-dimensional image of the surgery, they move instruments that are connected to a computer, which passes their movements to robotic instruments that perform the surgery. The computer provides feedback to the surgeon on force, textures, and sound. These technological wonders may not yet be part of the community hospital setting but increasingly some of the machinery is finding its way into civilian medicine. At Wayne State University Medical School, surgeon Lucia Zamorano takes images of the brain from computerized scans and uses a computer program to produce a 3-D image. She can then maneuver the 3-D image on the computer screen to map the shortest, least invasive surgical path to the tumor (肿瘤). Zamorano is also using technology that attaches a probe to surgical instruments so that she can track their positions. While cutting away a tumor deep in the brain, she watches the movement of her surgical tools in a computer graphics image of the patient's brain taken before surgery. During these procedures--operations that are done through small cuts in the body in which a miniature camera and surgical tools are maneuvered--surgeons are wearing 3-D glasses for a better view. And they are commanding robot surgeons to cut away tissue more accurately than human surgeons can. Satava says, "We are in the midst of a fundamental change in the field of medicine./
单选题Which of the following is NOT the reason for the decrease of salmon according to Mr. Williams?
单选题The producers of instant coffee found their product strongly resisted in the market places despite their product's manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers' seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research's classic studies, one often cited in the trade. Mason Haire, of the university of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, bread, baking powder, canned peaches, and potatoes, with the brands or amounts specified. The seventh item, in fifth place on both lists, read "1 lb. Maxwell House Coffee" on one list and "Nestle Instant Coffee" on the other. One list was given to each one in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of women ("personality and character") who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
单选题Some countries are more populous; some have more crime. But in no other country are crime fighters quite so knowledgeable about citizens as in Britain. On January 4th a boastful Home Office detailed the triumphs of the world's biggest forensic DNA database, which holds samples from more than 5% of the entire population of England and Wales. Recent changes to the rules governing the database mean that it may eventually hold profiles from more than a fifth of all adults. Once a country starts storing DNA samples from criminals it is hard to resist the urge to expand the collection. When the National DNA Database (NDNAD) was set up in 1995, samples could only be taken from those charged with "recordable" offences. If a suspect was not tried, or was freed, the sample had to be destroyed and the profile removed from the database. That law was abandoned in 2001 , after two men who had been convicted of murder and rape had their cases overturned on appeal -the DNA evidence against them related to crimes they had not been convicted of, and so ought to have been removed from the database. The change has led to the retention of around 200,000 samples that would previously have been destroyed. Some 7,591 of these were subsequently matched with samples from crime scenes, including those from 88 murders and 116 rapes. And since April 2004, police have been able to take and keep samples from anyone arrested for a recordable offence, even if charges do not ensue. The main reason the NDNAD is larger than databases in other countries is that Britain was first to start using DNA as an investigative tool. So not only has it had time to collect more DNA samples, but it has also had longer to appreciate the sheer power of a large database. "Every other country that does data basing will get to where Britain is now," says Chris Asplen, a consultant to law enforcement agencies and governments on DNA technology. The increased use of DNA evidence has given rise to intriguing new courtroom defences. DNA tests are now so sensitive that they can detect if a person has sneezed or sweated near an object. John Swain, a barrister with a background in biochemistry, recently defended a man charged with armed robbery. The defendant's DNA was on the gun that was used, but the defences argued that he might just have been near it after he had been to the gym, and that an errant bead of sweat could account for the presence of his DNA on a weapon he had never handled. He was declared not guilty.
单选题It is said in the third paragraph that Abraham Lincoln______
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It is hard to box against a southpaw,
as Apollo Creed found out when he fought Rocky Balboa in the first of an
interminable series of movies. While "Rocky" is fiction, the strategic advantage
of being left-handed in a fight is very real, simply because most fight-handed
people have little experience of fighting left-handers, but not vice
versa. The orthodox view of human handedness is that it is
connected to the bilateral specialisation of the brain that has concentrated
language-processing functions on the left side of that organ. Because, long ago
in the evolutionary past, an ancestor of humans underwent a contortion that
twisted its head around 180° relative to its body, the left side of the brain
controls the fight side of the body, and vice versa. In humans, the left brain
is usually dominant. And on average, left-handers are smaller and lighter than
right-handers. That should put them at an evolutionary disadvantage. Sporting
advantage notwithstanding, therefore, the existence of left-handedness poses a
problem for biologists. But Charlotte Faurie thinks he knows the
answer. As any schoolboy could tell you, winning fights enhances
your status. If, in prehistory, this translated into increased reproductive
success, it might have been enough to maintain a certain proportion of
left-handers in the population, by balancing the costs of being left-handed with
the advantages gained in fighting. If that is tree, then there will be a higher
proportion of left-handers in societies with higher levels of violence, since
the advantages of being left-handed will be enhanced in such societies. Dr.
Faurie set out to test this hypothesis. Fighting in modem societies often
involves the use of technology, notably firms, that is unlikely to give any
advantage to left-handers. So Dr. Faurie decided to confine his investigation to
the proportion of left-handers and the level of violence in traditional
societies. By trawling the literature, checking with police
departments, and even going out into the field and asking people, Dr. Faurie
found that the proportion of left-handers in a traditional society is, in- deed,
correlated with its homicide rate. One of the highest proportions of
left-handers, for example, was found among the Yanomamo of South America.
Raiding and warfare are central to Yanomamo culture. The murder rate is 4 per
1,000 inhabitants per year. And, according to Dr. Faufie, 22.6% of Yanomamo are
left-handed. In contrast, Dioula-speaking people of Burkina Faso in West Africa
are virtual pacifists. There are only 0. 013 murders per 1,000 inhabitants among
them and only 3.4% of the population is left-handed. While there
is no suggestion that left-handed people are more violent than the right-handed,
it looks as though they are more successfully violent. Perhaps that helps to
explain the double meaning of the word
"sinister".
单选题What does it mean to say that we live in a world of persuasion?It means that we live (1) competing interests. Your roommate's need to study for an exam may take (2) over pizza. Your instructor may have good reasons not to change your grade. And the (3) of your romantic interest may have other options. In such a world, persuasion is the art of getting others to give fair and (4) consideration to our point of view. When we persuade, we want to influence (5) others believe and behave. We may not always prevail-other points of view may be more persuasive, (6) on the listener, the situation, and the merits of the case. But when we practice the art of persuasion, we try to (7) that our position receives the attention it deserves. Some people, however, (8) to the very idea of persuasion. They may regard it as an unwelcome intrusion (9) their lives or as a manipulation or domination. (10) , we believe that persuasion is (11) -to live is to persuade. Persuasion may be ethical or unethical, selfless or selfish, (12) or degrading. Persuaders may enlighten our minds or (13) on our vulnerability. Ethical persuasion, however, calls (14) sound reasoning and is sensitive to the feelings and needs of listeners. Such persuasion can help us (15) the wisdom of the past to the decisions we now must make. (16) , an essential part of education is learning to (17) the one kind of persuasion and to encourage and practice the other. (18) its personal importance to us, persuasion is essential to society. The (19) to persuade and be persuaded is the foundation of the American political system, guaranteed by the First Amendment (20) the Constitution.
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单选题In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents. Time Inc, the world' s biggest magazine company, has to fend off rum ours that its parent, Time Warner, will sell it. People in the industry expect that Time Warner will soon sell IPC Media, its British magazine subsidiary. The business model for consumer magazines is under pressure from several directions at once, both online and off. Magazines have become more expensive to launch, and the cost of attracting and keeping new subscribers has risen. In America newsstand sales have been worryingly weak, partly because supermarkets dominate distribution and shelf-space is in short supply. The internet's popularity has hit men's titles the hardest. FHM, the flagship "lads" magazine of Emap—a British media firm, for instance, lost a quarter of its circulation in the year to June. Not long ago consumer magazines were Emap's prize asset, but slowing growth from the division contributed to the company's decision to put itself up for sale. Men's magazines are in trouble in most developed-world markets as people have quickly switched from magazines to online services. There are good reasons why magazine owners should not feel pessimistic, however. For readers, many of the pleasing characteristics of magazines—their portability and glossiness, for instance— cannot be matched online. And magazines are not losing younger readers in the way that newspapers are. According to a study by the digital arm of Ogilvy Group, appetite for magazines is largely unchanged between older "baby boomers" and young "millennials". On the advertising side, magazines are faring much better than newspapers, which are losing big chunks of revenue as classified advertising shifts online. Advertisers like the fact that in many genres, such as fashion, readers accept and value magazine ads and even consider them part of the product. Unfortunately, magazine publishers have been slow to get onto the internet. "Eighteen months ago the internet was something they worried about after 4pm on Friday," says Peter Kreisky, a consultant to the media industry, "but now it's at the heart of their business model. " To their credit, however, big magazine firms are doing far more than reproducing their print products online. They offer people useful, fun services online—Lagardere' s Car and Driver website, for instance, offers virtual test drives, and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes.
单选题It seems that the writer is very critical of ______.
单选题{{B}}Text 4{{/B}}
For millions of years before the
appearance of the electric light, shift work, allnight cable TV and the
Internet, Earth's creatures evolved on a planet with predictable and reassuring
24-hour rhythms. Our biological clocks are set for this daily cycle. Simply put,
our bodies want to sleep at night and be awake during the day. Most women and
men need between eight and eight and a half hours of sleep a night to function
properly throughout their lives. (Contrary to popular belief, humans don't need
less sleep as they age.) But on average, Americans sleep only
about seven and a half hours per night, a marked drop from the nine hours they
averaged in 1910. What's worse, nearly one third of all Americans get less than
six hours of sleep on a typical work night. For most people, that's not nearly
enough. Finding ways to get more and better Sleep can be a
challenge. Scientists have identified more than 80 different sleep disorders.
Some sleeping disorders are genetic. But many problems are caused by staying up
late and sleeping in, by traveling frequently between time zones or by working
nights. Dr. James F. Jones at National Jewish Medical and Research Center in
Denver says that sleep disorders are often diagnosed as other discomforts. About
one third of the patients referred to him with possible chronic fatigue syndrome
actually have treatable sleep disorders. "Before we do anything else, we look at
their sleep, "Jones says. Sleep experts say that most people
would benefit from a good look at their sleep patterns. "My motto is 'Sleep
defensively'," says Mary Carskadon of Brown University. She says people need to
carve out sufficient time to sleep, even if it means giving up other things.
Sleep routines—like going to bed and getting up at the same time every day—are
important. Pre-bedtime activities also make a difference. As with Elaner, who
used to suffer from sleeplessness, a few lifestyle changes—avoiding stimulants
and late meals, exercising hours before bedtime, relaxing with a hot bath—yield
better sleep.
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单选题By saying that "Nobody wants to throw out the baby with the bath water" (Line 1, Paragraph 3), the author implies that
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单选题{{B}}Directions:{{/B}}Read the following text. Choose the best word(s) for
each numbered blank and mark A, B, C or D on ANSWER SHEET 1.
The term authority refers to the rights
inherent in a managerial position to give orders and expect the orders to be
followed. Authority was a major concept for the classical management writers;
they{{U}} (1) {{/U}}it as the glue that held an organization together.It
was to be delegated{{U}} (2) {{/U}}to subordinate managers,{{U}} (3)
{{/U}}them certain rights while providing certain specified limits{{U}}
(4) {{/U}}which to operate. Each management position
has certain rights that the position holder{{U}} (5) {{/U}}just bemuse
they hold that position. Authority{{U}} (6) {{/U}}to one's position
within an organization and ignores the personal{{U}} (7) {{/U}}of
the individual manager. It has nothing directly{{U}} (8) {{/U}}the
individual{{U}} (9) {{/U}}flows from the position that the individual
holds. When a person{{U}} (10) {{/U}}a position of authority, he or she
no longer has any authority. The authority remains with the position and{{U}}
(11) {{/U}}new holder. When managers delegate authority, commensurate
responsibility must be given{{U}} (12) {{/U}}. That is, when one is
given the "right" to do something, one also{{U}} (13) {{/U}}a
corresponding "obligation" to{{U}} (14) {{/U}}. Allocating authority{{U}}
(15) {{/U}}responsibility can create{{U}} (16) {{/U}}for a
person, and no one should be{{U}} (17) {{/U}}responsible for
something{{U}} (18) {{/U}}which he or she has no authority. Classical
writers recognized the{{U}} (19) {{/U}}of equating authority and
responsibility.In{{U}} (20) {{/U}},they stated that only authority could
be delegated. They supported this contention by noting that the delegate was
held responsible for the actions of the people to whom work had been
delegated.
