单选题We can infer from the passage that the patent of the drill is held by
单选题School shootings across the country continue to discuss the story of the student who is outcast by fellow peers and decides to lash out. These reports may leave some wondering if ostracism is a legitimate cause for violence. Kip Williams believes it is. Williams, a professor of psychology at Purdue University, recently came to campus to speak about the effects of being ostracized. These effects can be distressing, but they often go unnoticed, he said. "I would have rather been beaten or bullied than be ignored," Williams said, reflecting on what some of the participants in his experiments felt after they were left out of a game of toss. "Even two minutes of invisibility is painful," he said. Ostracism, the act of ignoring or excluding, is a phenomenon not only found in the adult world, according to Williams. Children play simple games which leave peers out without being taught to do so. Even animals use forms of ostracism, Williams said. Lions, wolves and bees, for example, use the tactic to keep out burdensome members of their groups, which often results in death for the excluded member. Exclusion among humans can be similarly detrimental, he said. Williams conducted a computer game of toss, and showed the results for those who did not receivethe ball. Their angry, disappointed and saddened faces showed just how important inclusion is in human interaction. In another experiment, the excluded participants had no control over loud noises entering their headphones. The result was that they chose to act out against fellow participants. That lack of control is what Williams believes triggers aggression. "When control is robbed, then people don't care about how they are being liked anymore," Williams said. "They just want to establish control by being recognized. People are more likely to be violent in order to get that recognition," Williams said. His research has found that people are generally ostracized at least once a day, like the waiter who refills water glasses without notice, or the person who sits next to you on the bus without a glance. These interactions may not seem like much, but Williams asserts that even the slightest situations in which people feel invisible can have a negative impact on them. In his studies, a total of 70 percent of people said they had been given the "silent treatment" by their loved ones.
单选题Which of the following statement of the Japan's culture is true according to the passage?
单选题According to the passage Microsoft
单选题"I'm a total geek all around," says Angela BYron, a 27-year-old computer prlogrammer who has just graduated from Nova Scotia Community College. And yet, like many other students, she "never had the confidence" to approach any of the various open-source software communities on the internet--distributed teams of volunteers who collaborate to build software that is then made freely available. But thanks to Google, the world's most popular search engine and one of the biggest proponents of open-source software, Ms Byron spent the summer contributing code to Drupal, an open-source project that automates the management of websites. "It's awesome," she says. Ms Byron is one of 419 students (out of 8 744 who applied) who were accepted for Google's "summer of code". While it sounds like a hyper-nerdy summer camp, the students neither went to Google's campus in Mountain View, California, nor to wherever their mentors at the 41 participating open-source projects happened to be located. Instead, Google acted as a matchmaker and sponsor. Each of the participating open-source projects received $500 for every student it took on; and each student received $4 500 ($ 500 right away, and $4 000 on completion of their work). Oh, and a T-shirt. All of this is the idea of Chris DiBona, Google's open-source boss, who was brainstorming with Larry Page and Sergey Brin, Google's founders, last year. They realised that a lot of programming talent goes to waste every summer because students take summer jobs flipping burgers to make money, and let their coding skills degrade. "We want to make it better for students in the summer," says Mr. DiBona, adding that it also helps the open- source community and thus, indirectly, Google, which uses lots of open source software behind the scenes. Plus, says Mr. DiBona, "it does become an opportunity for recruiting." Elliot Cohen, a student at Berkeley, spent his summer writing a "Bayesian network toolbox" for Python, an open-source programming language. "I'm a pretty big fan of Google," he says. He has an interview scheduled with Microsoft, but "Google is the only big company that I would work at," he says. And if that doesn't work out, he now knows people in the open-source community, "and it's a lot less intimidating./
单选题{{B}}Part A{{/B}}{{B}}Directions:{{/B}} Read the following four
texts. Answer the questions below each text by choosing A, B, C or D. Mark your
answers on ANSWER SHEET 1.{{B}}Text 1{{/B}}
The increase in global trade means that
international companies cannot afford to make costly advertising mistakes if
they want to be competitive. Understanding the language and
culture of target markets in foreign countries is one of the keys to successful
international marketing. Too many companies, however, have jumped into foreign
markets with embarrassing results. Translation mistakes are at
the heart of many blunders in international advertising. General
Motors, the US auto manufacturer, got a costly lesson when it introduced its
Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and
means "star" in many languages, but in spoken Spanish it can sound like "nova",
meaning "it doesn't go". Few people wanted to buy a car with that cursed
meaning. When GM changed the name to Caribe, sales "picked up"
dramatically. Marketing blunders have also been made by food and
beverage companies. One American food company's friendly "Jolly Green Giant"
(for advertising vegetables) became something quite different when it was
translated into Arabic as "Intimidating Green Ogre". When
translated into German, Pepsi's popular slogan, "Come Alive with Pepsi" came out
implying "Come Alive from the Grave". No wonder customers in Germany didn't rush
out to buy Pepsi. Successful international marketing doesn't
stop with good translations—other aspects of culture must be researched and
understood if marketers are to avoid blunders. When marketers do
not understand and appreciate the values, tastes, geography, climate,
superstitions, religion, or economy of a culture, they fail to capture their
target market. For example, an American designer tried to
introduce a new perfume into the Latin American market but the product aroused
little interest. The main reason was that the camellia used in it was
traditionally used for funerals in many South American countries.
Having awakened to the special nature of foreign advertising, companies
are becoming much more conscientious in their translations and more sensitive to
cultural distinctions. The best way to prevent errors is to hire
professional translators who understand the target language and its idiomatic
usage, or to use a technique called "back translation" to reduce the possibility
of blunders. The process used one person to translate a message
into the target language and another to translate it back. Effective translators
aim to capture the overall message of an advertisement because a word-for-word
duplication of the original rarely conveys the intended meaning and often causes
misunderstandings. In designing advertisements for other
countries, messages need to be short and simple. They should
also avoid jokes, since what is considered funny in one part of the world may
not be so humorous in another.
单选题
单选题The author believes that ______.
单选题
单选题The book, Dialogue Concerning the Two Chief World Systems ______.
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单选题The author specifically mentions all of the following as difficulties that particularly affect women who are theoreticians of feminist literary criticism EXCEPT the
单选题{{B}}Text 3{{/B}}
President Bush takes to the bully
pulpit to deliver a stern lecture to America's business elite. The Justice Dept.
stuns the accounting profession by filing a criminal indictment of Arthur
Andersen LLP for destroying documents related to its audits of Enron Corp. On
Capitol Hill, some congressional panels push on with biased hearings on Enron's
collapse and, now, another busted New Economy star, telecom's Global Crossing.
Lawmakers sign on to new bills aimed at tightening oversight of everything from
pensions and accounting to executive pay. To any spectators, it
would be easy to conclude that the winds of change are sweeping Corporate
America, led by George W. Bush, who ran as "a reformer with result." But far
from deconstructing the corporate world brick by brick into something cleaner,
sparer, and stronger, Bush aides and many legislators are preparing modest
legislative and administrative reforms. Instead of an overhaul, Bush's team is
counting on its enforcers, Justice and a newly empowered Securities &
Exchange Commission, to make examples of the most egregious offenders. The idea
is that business will quickly get the message and clean up its own
act. Why won't the {{U}}outraged rhetoric{{/U}} result in more
changes? For starters, the Bush Administration warns that any rush to legislate
corporate behavior could produce a raft of flawed hills that raise costs without
halting abuses. Business has striven to drive the point home with an intense
lobbying blitz that has convinced many lawmakers that over-regulation could
startle the stock market and perhaps endanger the nascent economic
recovery. All this sets the stage for Washington to get busy
with predictably modest results. A surge of caution is sweeping would-be
reformers on the Hill. "They know they don't want to make a big mistake," says
Jerry J. Jasinowski, president of the National Association of Manufacturers.
That go-slow approach suits the White House. Aides say the President, while
personally disgusted by Enron's sellout of its pensioners, is reluctant to
embrace new sanctions that frustrate even law-abiding corporations and create a
litigation bonanza for trial lawyers. Instead, the White House will push for
narrowly targeted action, most of it carried out by the SEC, the Treasury Dept.,
and the Labor Dept. The right outcome, Treasury Secretary Paul H.O'Neill said on
Mar. 15, "depends on the Congress not legislating things that are over the
top." To O'Neill and Bush, that means enforcing current laws
before passing too many new ones. Nowhere is that stance clearer than in the
Andersen indictment. So the Bush Administration left the decision to Justice
DePt. prosecutors rather than White House political operatives or their
reformist fellows at the SEC.
单选题
单选题Which of the following is not mentioned in the text?
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单选题
单选题
单选题It can be inferred from the text that the economic slump ______.
单选题It"s the part of the job that stock analyst Hiroshi Naya dislikes the most: phoning investor managers on a Saturday or Sunday when he"s working on a report and facing a deadline.
In Japan, placing a work call to someone on the weekend "feels like entering someone"s house with your shoes on, " says Naya, chief analyst at Ichiyoshi Research Institute in Tokyo. So last year, Naya started asking his questions via messages on Facebook. While a telephone call seems intrusive, he says, a Facebook message "feels more relaxed. "
Many Japanese have become fans of Mark Zuckerberg"s company in the past year. It"s taken a while: Even as Facebook took off in India, Indonesia, and other parts of Asia, it"s been a
laggard
in Japan since its local-language version debuted in 2008.
The site faced cultural obstacles in a country where people historically haven"t been comfortable sharing personal information, or even their names, on the Internet.
Homegrown rivals such as community website operator Mixi and online game portals such as DeNA allow their users to adopt
pseudonyms
.
The Japanese are overcoming their shyness, though. In February, Facebook had 13.5 million unique users, up from 6 million a year earlier. That puts Facebook in the No. 1 position in Japan for the first time, ahead of Twitter and onetime leader Mixi. "Facebook didn"t have a lot of
traction
in Japan for the longest time, " says Arvind Rajan, Asia-Pacific managing director for Linkedln, which entered the Japanese market last October and hopes to
emulate
Face book"s recent success. " They really did turn the corner, " he says. Rajan attributes the change in attitude to the March 11, 2011, earthquake and
tsunami
. During the crisis and its aftermath, sites such as Facebook helped parents and children locate each other and allowed people post and find reliable information. " The real-name case has been answered, " says Rajan. "People are getting it now. "
Japanese see Facebook as a powerful business tool. The real-name policy makes the site a good place to cultivate relationships with would-be partners. As more companies such as retailers Uniqlo and Muji turn to Facebook to reach Japanese consumers, the Silicon Valley company is benefiting from a
viruous
cycle, says Koki Shiraishi, an analyst in Tokyo with Daiwa Securities Capital Markets. "
It"s a chicken-and-egg thing
: If everyone starts using it, then more people start using it. "
As a result of Facebook"s rise, investors have
soured
on some of its rivals : DeNA"s stock price has dropped 24 percent in the past year, and Mixi"s has fallen 38 percent. Growth at Twitter—which also entered Japan in 2008—has
stagnated
, and the San Francisco company has partnered with Mixi to do joint marketing. Twitter Japan country manager James Kondo says there"s no reason to worry. Japan"s social networking scene "is a developing thing, " he says. "We"re not in a flat market where everyone is competing for a share of a fixed pie. "
