填空题Today, some 30% of small business owners don't have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for business. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality. (41) Build your site around your customer: Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the "door". (42) Just because you built it doesn't mean they'll come: If you aren't seeing a large volume of targeted traffic to your site, it's time to up the ante. (43) Integrate customer loyalty programs and promotions: Methods contain discounts, news, or friendly service reminders. Use discount promotional offers to stay in touch with past visitors to your site. (44) Justify your monthly spending through product bundling: While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates. (45) Measure your progress: Your site may be live, but how is it performing? Armed with these simple lessons, vow to make your business realize the true promise of the Internet. A. A manufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large volume buyers, such as Wal-Mart and Target. Needless to say, the company had no trouble exceeding its yearly sales quota. B. One of my past clients had a well-designed physical storefront, solid prices, and quality offerings. However, he wasn't able to drive enough store traffic despite targeted advertising efforts in print publications and other offline venues. We decided to shift those ad dollars to an online pay-per-click campaign—in which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on keywords relevant to his business. The immediate impact was staggering. Online revenue soared tenfold to $1 million from $100,000 within only a few months. C. With today's technology, your return can be easily measured. If you rely on your Web site as a sales tool, you can't afford not to invest in site analytics. Make sure your Web solution includes an easy-to-use reporting tool that presents this information in a clear, concise format. After all, while metrics are a critical part of the Web equation, you don't have the time to spend hours digging through reams of data. D. Years ago, I worked with a woman who sold purses online through a home-built site that lacked critical e-commerce components. After a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. And she began receiving rave reviews from customers impressed with the ease and convenience of the online shopping experience. E. Online success demands more than simple presence. Your Internet investment should pay for itself with new customers and increased sales. Find a trusted partner who can help you navigate today's (and tomorrow's) technology and who understands the bottom-line realities of your business. F. One villa rental company had a Web site that generated very few calls and online bookings. I helped the company set up a "last minute deals" distribution list. By subscribing, site visitors would receive weekly e-mails offering 11th-hour discounts on villa rentals. As a result, the company captured contact information for thousands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.

填空题{{B}}Directions:{{/B}}Thefollowingparagraphsaregiveninawrongorder.ForQuestions41-45,youarerequiredtoreorganizetheseparagraphsintoacoherenttextbychoosingfromthelistA-Gtofillineachnumberedbox.ThefirstandthelastparagraphshavebeenplacedforyouinBoxes.MarkyouranswersonANSWERSHEET1.[A]Itisalsousedtohelpstudentsgaintransitionskills:Studentswithautismordevelopmentaldelaycanvisitavirtualsupermarket,takepublictransportation,crossthestreet,ororganizehisorherday.Studentsinwheelchairscanlearnhowtonavigatebuildings.Andthebeautyis,thesestudentscanmakeanynumberofmistakeswithoutendangeringthemselves.[B]Forexample,virtualrealityhasbeenusedeffectivelytoassessstudents'depthperception,withtheresultsbeingquitedifferentfromthoseobtainedfromtraditionalpaperandpenciltests.[C]Thenwegraduallybeginshrinkingthesignandaddingotherenvironmentalelements.Oncethestudenthasmasteredthisvirtually,heorshetransferstheknowledgetotherealworld.Intheend,thisisthemostimportantfunctionofvirtualrealityprogramsforspecialstudents.[D]Virtualrealityevenallowsustotailortheworldtomeetachild'sneeds.Let'ssaywe'reteachingachildtocrossthestreetbypayingattentiontotrafficsigns.Educatorshavefoundthatitisoftendifficultforthechildtolocatethetrafficsigninabusyenvironment.Withvirtualreality,wecanblowupthe"walksign"sothestudentknowswhatitlookslike.[E]Anditisexpectedthatfutureteacherswillbeexposedtovirtualclasses,completewith"difficultstudents"tohelpthemmasterbehaviormanagementtechniques.[F]Infact,oneofthebiggestvirtuesofvirtualrealityisthatitallowsstudentstolearninasafeenvironment,andthisholdstrueforstudentswithbehaviordisorders.Afterastudenthaslearnedanappropriatebehaviororwayofcontrollinghisorheranger,thestudentisputinprogressivelymoredifficultvirtualsocialsituationswhereheorshecanpracticethenewtechnique.[G]Someoftoday'smostcutting-edgetechnologyisnowbeingusedtohelpstudentswithspecialneeds.Nolongerjusttheprovinceofgamesfor"videoneeds,"virtualrealityhascomeintoitsownasatoolforspecialeducationteachersandtherapists.Assuch,itisusedforassessment,teaching,andpractice,accordingtoSkipRizzo,researchassistant/professorattheUniversityofSouthernCalifornia.

填空题{{B}}Directions:{{/B}} In the following article, some sentences have been removed. For Question 41—45, choose the most suitable one the list A—G to fit into each of the numbered blank. There are extra choices, which do not fit in any of the gaps. Mark your answers on ANSWER SHEET 1. (10 points) We might marvel at the process made in every field of study, but the method of testing a person's knowledge and ability remain as primitive as ever they were. It really is extraordinary that after all these years educationists have still failed to devise anything more efficient and reliable than examinations. 41. ______ They may be a good means of testing memory, or the knack of working rapidly under extreme pressure, but they can tell you nothing about a person's true ability and aptitude. 42. ______ Your whole future may be decided in one fateful day. It doesn't matter that you weren't feeling very well, or that your mother died. Little things like that don't count: the exam goes on. no one can give of his best when he is in mortal terror, or after a sleepless night, yet this is precisely what the examination system expects him to do. The moment a child begins school, he enters a world of vicious competition where success and failure are clearly defined and measured. Can we wonder at the increasing number of "dropouts": young people who are written off as utter failures before they have even embarked on a career? Can we be surprised at the suicide rate among students? 43. ______ Examinations do not motivate a student to read widely, but to restrict his reading; they do not enable him to seek more and more knowledge, but induce cramming. They lower the standards of teaching, for they deprive the teacher of all freedom. Teachers themselves are often judged by examination results and instead of teaching their subjects, they are reduced to training their students in exam techniques which they despise. The most successful candidates are not always the best educated; they are best trained in the technique of working under duress. 44. ______ Examiners are only human. They get tried and hungry; they make mistakes. Yet they have to mark stacks of hastily scrawled scripts in a limited amount of time. They work under the same sort of pressure as the candidates. And their word carries weight. After a judge's decision you have the right of appeal, but not after an examiner's. 45. ______ Is it cynical to suggest that examinations are merely a profitable business for the institutions that run them? This is what it boils down to in the last analysis. The best comment on the system is this illiterate message recently scrawled on a wall: "I were a teenage drop-out and now I am a teenage millionaire." [A] A good education should, among other things, train you to think for yourself. The examination system does anything but that. What has to be learnt is rigidly laid down by a syllabus, so the students are encouraged to memorize. [B] The results on which so much depends are often nothing more than a subjective assessment by some anonymous examiner. [C] Examinations can be taken as a test of a student's knowledge about a particular subject which would tell the student where he stands among others, and how much he knows and how much he ought to know. [D] As anxiety-makers examinations are second to none. That is because so much depends on them. They are the mark of success or failure in our society. [E] The student appearing for the exam takes it under extreme tension and pressure because he knows that he has only one chance to prove his worth and if he fails, he will be left behind for the rest of his life. [F] For all the pious claim that examinations test what you know, it is common knowledge that they more often do the exact opposite. [G] There must surely be many simpler and more effective ways of assessing a person's true abilities.

填空题With its recession-friendly coffee prices, plentiful tables and available bathrooms, McDonald's restaurants all over the country, and even all over the world, have been adopted by a cost-conscious set as a coffeehouse for the people, a sort of everyman's Starbucks. (1) . But patrons have also brought the mores of cafe culture, where often a single purchase is permission to camp out with a laptop. Increasingly, they seem to linger over McCafe Lattes, sometimes spending a lot of time but little money in outlets of this chain, which rose to prominence on a very different business model: food that is always fast. And so restaurant managers and franchise owners are often frustrated by these people. (2) . In the past month, those tensions came to a boil in New York City. When management at a McDonald's in Flushing, Queens, called the police on a group of older Koreans, prompting outrage at the company's perceived rudeness, calls for a worldwide boycott and a truce mediated by a local politician, it became a famous case of a struggle that happens daily at McDonald's outlets in the city and beyond. (3) . If Mike Black's friends are looking for him, they know to check the McDonald's on Utica Avenue in Flatbush, Brooklyn, he said. That is where Mr. Black, who is in his 50s, spends hours opening and reading his junk mail. "We're pleased many of our customers view us as a comfortable place to spend time," Lisa McComb, a spokeswoman for the company, said in an email, citing free Wi-Fi and areas for children to play as part of the appeal. "McDonald's offers convenience and value in a fun and familiar atmosphere." But the leisurely cafe culture and the business plan behind fast food are in opposition. (4) . In a McDonald's near Astor Place, a sign explained that customers were entitled to just 30 minutes of sitting time. But Raymos Martinez, an artist, sat tucked into a dog-eared paperback of historical fiction, and said the anonymity of the place held some appeal. "McDonald's, it's more like a bus stop. Nobody notices you." Or maybe they do. On the other side of the restaurant, in her uniform cap with the Golden Arches, Samantha Reyes, 39, swept discarded burger wrappers offthe floor. (5) . A. Spending the day nursing a latte is part of modern cafe culture, behavior reinforced by franchises like Starbucks and others that seem to actively cultivate the endless sitting, lavishing free Wi-Fi on customers who park their laptops in the morning and do not leave until after dark. B. Is the customer always right, even the ensconced penny-pincher? The answer seems to be yes among those who do the endless sitting at McDonald's restaurants in Crown Heights, Brooklyn; Midtown Manhattan; Astoria, Queens; and the East Village. C. McDonald's is not alone in navigating this tricky territory. Last year, a group of deaf patrons sued Starbucks after a store on Astor Place in Lower Manhattan forbade their meet-up group to convene there, complaining they did not buy enough coffee. D. Although signs hang in many McDonald's stores instructing customers to spend half an hour or less at the tables, Ms. McComb said there was no national policy about discouraging longtime sitting. E. Such regulars hurt business, some say, and leave little room for other customers. Tensions can sometimes erupt. F. She refuses to kick out those who seem to find refuge in her McDonald's. "For myself, ! could be in the same situation," she said. "Tomorrow, it could be me." G. Behind the Golden Arches, older people seeking company and conversation, schoolchildren putting off homework time and homeless people escaping the cold have transformed the banquettes into headquarters for the kind of laid-back socializing once carried out on a park bench or brownstone stoop.

填空题For centuries