填空题{{B}}Directions:{{/B}}You are going to read a list of headings and a text about market. Choose the most suitable heading from the list A--F for each numbered paragraph (41--45). The first paragraph of the text is not numbered. There is one extra heading which you do not need to use. Mark your answers on ANSWER SHEET 1. [A] Market Data[B] Market Prosperity[C] Secret of Success[D] Questions to Ask[E] Understanding Your Market[F] Market Research Successful small business expansions and new job formation lead the way in creating new markets, innovations and jobs that fuel economic growth and prosperity. In recognition of the importance of small business to a strong economy, the U. S. Small Business Administration (SBA) is pleased to help meet the information needs of existing business owners and aspiring entrepreneurs.41. ______ Your business will not succeed just because you want it to succeed. Determining if there is a market for your products or services is the most critical item of planning. Once you decide on your product or service, you must analyze your market--a process involving interviewing competitors, suppliers and new customers. Before you begin researching your market, however, you should take a brief, but close, look at your product or service from an objective standpoint. You should ask yourself the following questions: -- Is this product or service in constant demand? -- How many competitors provide the same service or product? -- Can I create a demand for my product or service? -- Can I compete effectively in price, quality and delivery? —Can I price my product or service to assure a profit? Once you are satisfied that these preliminary questions are answered, move on to performing your research.42. ______. It is extremely beneficial to investigate a market because the information gathered can increase your profit potential. Specifically, it: -- Indicates alternative sales approaches to your market. -- Provides a more accurate base for making profit assumptions. -- Aids in the organization of marketing activities. -- Assists in the development of critical short/mid-term goals. -- Helps establish your market's profit boundaries. Unfortunately, many entrepreneurs fail to complete this critical section of their business plan. Collecting research data can be frustrating unless you have defined your goals and organized the collection and analysis process. To prevent this from happening, you must plan how you will collect, sort and analyze the information. Maintain a notebook and file in which to store, organize and retrieve data as needed.43. ______. Your research should ask these questions.. -- Who are your customers? -- Where are they located? -- What are their needs and resources? -- Is your service or product essential in their operations pr activities? — Can the customer afford your service or product? — Where can you create a demand for your service or product? -- What areas within your market are declining or growing? -- What is the general economy of your service or product area?44. ______. Knowing your market requires an understanding not only of your product, but also of your customers' socioeconomic characteristics. This information will serve as a map in letting you know what is ahead. More market information can be found in, -- Library listings of trade associations and journals. -- Regional planning organizations' studies on growth trends. -- Banks, realtors and insurance companies. —Competitors. -- Customer surveys in your market area. Once you have obtained and analyzed this information, it will become the foundation of your business plan. Research information is important because it supports the basic assumptions in your financial projection--your reason for going into business.45. ______ To be successful, a small business owner must know the market. Market research is simply an orderly, objective way of learning about people--the people who will buy from you.

填空题Though hardly as unwelcome as death or taxes, college entrance exams are just as inevitable and almost as dreaded by high school students. As the testing dates loom for juniors and seniors for the SAT (formerly called the Scholastic Assessment Test) and the American College Test, or ACT, most students are looking for an edge, any edge, in the competition. And as the number of homes with computers continues to rise, test publishers and software developers have been quick to recognize a growing niche. With the market for test preparation materials at all levels estimated at $540 million annually, they have jumped on the tech bandwagon to produce computerized tutorials that promise to boost scores. (41)"We believe that it's important for a student to be prepared to take the tests," notes Don Powers, a research scientist at the Educational Testing Service in Princeton, N. J. , the organization that administers the SAT for the College Board. "It's important to know how to take the test so that you won't get a score that's lower than you deserve." But, he adds, "none of the rigorous scientific evidence that we have seen supports these promises" to raise test scores. (42) Several points, however, do weigh in favor of software as opposed to traditional test-preparation. Cost is a big one. (43) Convenience is another, as the College Board points out in touting its new sofware.Afew points to remember when evaluating various test-prep software packages: (44) The exams, though they may seem mystical to the test taker, are not magic and certainly not random. There is little variation in the strategies the programs use to boost test scores because there is little variation in how the test are developed. Largely, what differentiates one program from another is the computer interface, which can make the software more—or less—user-friendly, and such features as automated tracking of student progress. (45) A crash course with test prep software is never an alternative to careful, long-term preparation for taking the exams. Some students are better equipped to respond to the self-paced, self-motivated approach software offers than others, Powers notes. Although parents may be in the market for what they consider "serious" study aids, their children, who are the ones taking the tests, may appreciate the programs that offer a little humor. Finally, as programs frequently point out, the SAT and ACT, while important to college admissions officers, are only one element of a successful college application.[A] A test prep course with a live instructor can cost as much as $700. Test-prep software costs $30 to $80.[B] Most of the programs, in fact, emphasize the importance of "guessing strategies" and eliminating unlikely answers to improve scores.[C] Unlike many programs, this one can give you a quick, easy and comfortable way to achieve a high score.[D] "I would rather use the program than take a preparation course, because I could do this on my own time and in my own home," notes one student in the College Board materials.[E] Although at least one of the test programs asks you how long you have to prepare to take the examination in order to customize the learnign curve, all recommend spending a period of weeks, not hours, using the software.[F] But though many programs offer money-back guarantees, professional test writers tend to scoff at those claims.

填空题A. Analyzing your own taste B. Being cautious when experimenting C. Finding a model to follow D. Getting the final look absolutely right E. Learning to be realistic F. Making regular conscious choices When we meet people for the first time, we often make decisions about them based entirely on how they look. And, of course it's something that works both ways, for we too are being judged on our appearance. When we look good, we feel good, which in turn leads to a more confident and self-assured manner. People then pick up on this confidence and respond positively towards us. Undoubtedly, it's what's inside that's important, but sometimes we can send out the wrong signals simply by wearing inappropriate clothing or not spending enough time thinking about how others see us. (1) . For example, people often make the mistake of trying to look like someone else they've seen in a magazine, but this is usually a disaster as we all have our own characteristics. Stand in front of a full-length mirror and be honest with yourself about what you see. There is no need to dwell on your faults—we all have good points and bad points—but think instead about the best way to emphasize the good ones. (2) . When selecting your clothes each day, think about whom you're likely to meet, where you're going to be spending most of your time and what tasks you are likely to perform. Clearly, some outfits will be more appropriate to different sorts of activity and this will dictate your choice to an extent. However, there's no need to abandon your individual taste completely. After all, if you dress to please somebody else's idea of what looks good, you may end up feeling uncomfortable and not quite yourself. (3) . But to know your own mind, you have to get to know yourself. What do you truly feel good in? There are probably a few favorite items that you wear a lot—most people wear 20 percent of their wardrobe 80 percent of the time. Look at these clothes and ask yourself what they have in common. Are they neat and tidy, loose and flowing? Then look at the things hanging in your wardrobe that you don't wear and ask yourself why. Go through a few magazines and catalogues and mark the things that catch your eye. Is there a common theme? (4) . Some colors bring your natural coloring to life and others can give us a washed-out appearance. Try out new colors by all means, but remember that dressing in bright colors when you really like subtle neutral tones, or vice versa, will make you feel self-conscious and uncomfortable. You know deep down where your own taste boundaries lie. And although it's good to challenge those sometimes with new combinations or shades, take care not to go too far all at once. (5) . So, you've chosen an outfit that matches your style, your personality, your shape and your coloring. But does it fit? If something is too tight or too loose, you won't achieve the desired effect, and no matter what other qualities it has, it won't improve your appearance or your confidence. Sometimes, we buy things without thinking. Some people who dislike shopping grab the first thing they see, or prefer to use mail-order or the Internet. In all cases, if it doesn't fit perfectly, don't buy it, because the finer details are just as important as the overall style. Reappraising your image isn't selfish because everyone who comes into contact with you will benefit. You'll look better and you'll feel a better person all round. And if in doubt, you only need to read Professor Albert Mehrabian's book Silent Messages to remind yourself how important outward appearances are. His research showed that the impact we make on each other depend 55 percent on how we look and behave, 38 percent on how we speak and only 7 percent on what we actually say. So, whatever stage you are at in your life, whatever role you play, isn't it time you made the most of yourself?

填空题[A]Byoptingnottotakethecase,thehighcourteffectivelyendorsedalowercourt'sdecisionthataColoradocompanythatpostsratingsofhealthplansontheInternetcouldbesuedfordefamationinaWashingtoncourt.ThelowercourtrulingisoneofseveralthatmakesiteasierforplaintiffstosueWebsiteoperatorsintheirownjurisdictions,ratherthanwheretheoperatorsmaintainaphysicalpresence.[B]Onlinepublishersalsomighthavetoworryaboutbeingdraggedintolawsuitsinforeigncourts,saidDowLohnes&AlbertsonattorneyJonHart,whohasrepresentedtheOnlineNewsAssocia-tion."ThemuchmoredifficultproblemsforU.S.mediacompaniesarisewhenclaimsarebroughtinforeigncountriesovercontentpublishedintheUnitedStates,"Hartsaid.HartcitedarecentcaseinwhichanAustraliancourtruledthatDowJonesmustappearinaVictoria,AustraliacourttodefenditspublicationofanarticleontheU.S.basedWallStreetJournalWebsite.[C]TheU.S.SupremeCourt'sdecisionMondaytoletstandarulinginanonlinedefamationcasewillmakeitmoredifficulttodeterminecorrectlegaljurisdictionsinotherInternetcases,legalexpertssaid.[D]Untilthehighcourtdecidestoweighindirectlyonthisissue,Websiteoperatorsthatofferinformationandservicestouserslocatedoutsideoftheirhomestatesmustdealwithathornylegallandscape,saidJohnMorgan,apartneratPerkinsColeLLPandanexpertinInternetlaw.[E]AccordingtoHart,thepotentialchillingeffectofthosesortsofjurisdictionaldecisionsissubstantial."Ihavenotyetseenpublishersholdingbackonwhattheyotherwisepublishbecausethey'reafraidthey'regoingtogetsuedinanothercountry,butthatdoesn'tmeanitwon'thappenifweseearashofU.S.libelcasesagainstU.S.mediacompaniesbeingbroughtinforeigncountries,"hesaid.[F]ThecaseinvolvedadefamationsuitfiledbyChehalis,Wash.basedNorthwestHealthcareAllianceagainstLakewood,Colo.-basedHealthgrades.com.TheAlliancesuedinWashingtonfederalcourtafterHealthgrades.cornpostedanegativerankingofNorthwestHealthcare'shomehealthservicesontheInternet.Heahhgrades.cornarguedthatitshouldnotbesubjecttothejurisdictionofacourtinWashingtonbecauseitspublishingoperationisinColorado.[G]ObserverssaidthefactthattheSupremeCourtoptednottohearthecaseonlycloudsthelegalsituationforWebsiteoperators.GeoffStewart,apartneratJonesDayinWashington,D.C.,saidthattheSupremeCourteventuallymustactontheissue,asInternetsitesthatrateeverythingfromautomobiledealershipstocreditofferscouldscalebacktheirofferingstoavoidlawsuitsoriginatingnumerousjurisdictions.

填空题 “This is a really exciting time — a new era is starting,” says Peter Bazalgette, the chief creative officer of Endemol. He is referring to the upsurge of interest in mobile television, a nascent industry at the intersection of telecoms and media which offers new opportunities to device-makers, content producers and mobile-network operators. And he is far from alone in his enthusiasm. Already, many mobile operators offer a selection of television channels or individual shows, which are “streamed” across their third-generation (3G) networks. 41. ______. Meanwhile, Apple Computer, which launched a video-capable version of its iPod portable music-player in October, is striking deals with television networks to expand the range of shows that can be purchased for viewing on the device, including “Lost”, “Desperate Housewives” and “Law ＆ Order”. 42. ______. For a start, nobody really knows if consumers will pay for it, though surveys suggest they like the idea. Informa, a consultancy, says there will be 125m mobile-TV users by 2010. But many other mobile technologies inspired high hopes and then failed to live up to expectations. And even if people do want TV on the move, there is further uncertainty in two areas: technology and business models. At the moment, mobile TV is mostly streamed over 3G networks. But sending an individual data stream to each viewer is inefficient and will be unsustainable in the long run if mobile TV takes off. 43. ______. 44. ______. That suggests that some shows (such as drama) better suit the download model, while others (such as live news, sports or reality shows) are better suited to real-time transmission. The two approaches will probably co-exist. Just as there are several competing mobile-TV technologies, there are also many possible business models. Mobile operators might choose to build their own mobile-TV broadcast networks; or they could form a consortium and build a shared network; or existing broadcasters could build such networks. The big question is whether the broadcasters and mobile operators can agree how to divide the spoils, assuming there are any. Broadcasters own the content, but mobile operators generally control the handsets, and they do not always see eye to eye. 45. Then there is the question of who will fund the production of mobile-TV content: broadcasters, operators or advertisers? Again, the answer is probably “all of the above”. [A] So the general consensus is that 3G streaming is a prelude to the construction of dedicated mobile-TV broadcast networks, which transmit digital TV signals on entirely different frequencies to those used for voice and data. There are three main standards: DVB-H, favoured in Europe; DMB, which has been adopted in South Korea and Japan; and MediaFLO, which is being rolled out in America. Watching TV using any of these technologies requires a TV-capable handset, of course. [B] In contrast, watching downloaded TV programmes on an iPod or other portable video player is already possible today. And unlike a programme streamed over 3G or broadcast via a dedicated mobile-TV network, shows stored on an iPod can be watched on. an underground train or in regions with patchy network coverage. [C] In South Korea, television is also sent to mobile phones via satellite and terrestrial broadcast networks, which is far more efficient than sending video across mobile networks. In Europe, the Italian arm of 3, a mobile operator, recently acquired Channel 7, a television channel, with a view to launching mobile-TV broadcasts in Italy in the second half of 2006. [D] Despite all this activity, however, the prospects for mobile TV are unclear. [E] Assuming the technology and the business models can be sorted out, there is still the tricky matter of content. [F] In South Korea, a consortium of broadcasters launched a free-to-air DMB network last month, but the country’s mobile operators were reluctant to provide their users with handsets able to receive the broadcasts, since they were unwilling to undermine the prospects for their own subscription-based mobile-TV services. [G] The potential for mobile TV is vast, in short — but so is the degree of uncertainty over how it should actually be put into practice.

填空题A. Some archaeological sites have always been easily observable—for example, the Parthenon in Athens, Greece; the pyramids of Giza in Egypt; and the megaliths of Stonehenge in southern England. But these sites are exceptions to the norm. Most archaeological sites have been located by means of careful searching, while many others have been discovered by accident. Olduvai Gorge, an early hominid site in Tanzania, was found by a butterfly hunter who literally fell into its deep valley in 1911. Thousands of Aztec artifacts came to light during the digging of the Mexico City subway in the 1970s. B. In another case, American archaeologists Retie Million and George Cowgill spent years systematically mapping the entire city of Teotihuacán in the Valley of Mexico near what is now Mexico City at its peak around AD 600, this city was one of the largest human settlements in the world. The researchers mapped not only the city"s vast and ornate ceremonial areas, but also hundreds of simpler apartment complexes where common people lived. C. How do archaeologists know where to find what they are looking for when there is nothing visible on the surface of the ground? Typically, they survey and sample (make test excavations on) large areas of terrain to determine where excavation will yield useful information. Surveys and test samples have also become important for understanding the larger landscapes that contain archaeological sites. D. Surveys can cover a single large settlement or entire landscapes. In one case, many researchers working around the ancient Maya city of Copán, Honduras, have located hundreds of small rural villages and individual dwellings by using aerial photographs and by making surveys on foot. The resulting settlement maps show how the distribution and density of the rural population around the city changed dramatically between AD 500 and 850, when Copán collapsed. E. To find their sites, archaeologists today rely heavily on systematic survey methods and a variety of high-technology tools and techniques. Airborne technologies, such as different types of radar and photo-graphic equipment carried by airplanes or spacecraft, allow archaeologists to learn about what lies beneath the ground without digging. Aerial surveys locate general areas of interest or larger buried features, such as ancient buildings or fields. F. Most archaeological sites, however, are discovered by archaeologists who have set out to look for them. Such searches can take years. British archaeologist Howard Carter knew that the tomb of the Egyptian pharaoh Tutankhamum existed from information found in other sites. Carter sifted through rubble in the Valley of the Kings for seven years before he located the tomb in 1922. In the late 1800s British archaeologist Sir Arthur Evans combed antique dealers" stores in Athens, Greece. He was searching for ting engraved seals attributed to the ancient Mycenaean culture that dominated Greece from the 1400s to 1200s BC. Evans"s interpretations of those engravings eventually led them to find the Minoan palace at Knossos (Knosó s), on the island of Crete, in 1900. G. Ground surveys allow archaeologists to pinpoint the places where digs will be successful. Most ground surveys involve a lot of walking, looking for surface clues such as small fragments of pottery. They often include a certain amount of digging to test for buried materials at selected points across a landscape. Archaeologists also may locate buried remains by using such technologies as ground radar, magnetic-field recording, and metal detectors. Archaeologists commonly use computers to map sites and the landscapes around sites. Two and three-dimensional maps are helpful tools in planning excavations, illustrating how sites look, and presenting the results of archaeological research. Order: 6 →A→ 7 →E→ 8 → 9 → 10

填空题[A]IsthatwhattheAmericanviewingpublicisgetting?Perhaps10%ofprime-timenetworkprogrammingisahappycombinationofentertainmentandenrichment.Thereusedtobetelevisionmoviesrichinhumanvalues,buttheyhavenowbecomeanendangeredspecies.Ifindtelevisiontoomuchconcernedwithwhatpeoplehaveandtoolittleconcernedwithwhotheyare,veryconcernedwithtakingcareofNo.1andnotatallconcernedwithsharingthemselveswithotherpeople.Alltoooftenittellsusthehalftruthwewanttohearratherthanthewholetruthweneedtohear.[B]Whyistelevisionnotmorefullyrealizingitshumanizingpotential?Isthecreativecommunityatfault?Partially.Butnotprimarily.Ihavelivedandworkedinthatcommunityfor32years,asbothpriestandproducer.Asagroup,thesepeoplehavevalues.Infact,inHollywoodinrecentmonths,audienceenrichmenthasbecometheinthing.AcoalitionofmediacompanieshasendowedtheHumanitasPrizesothatitcanrecognizeandcelebratethosewhoaccomplishit.[C]Everygoodstorywillnotonlycaptivateitsviewersbutalsogivethemsomeinsightintowhatitmeanstobeahumanbeing.Bysodoing,itcanhelpthemgrowintothedeeplycentered,sovereignfree,joyouslylovinghumanbeingGodmadethemtobe.Meaning,freedomandlove--thesupremehumanvalues.AndthisisthekindofhumanenrichmenttheAmericanviewingpublichasarighttoexpectfromthosewhomakeitsentertainment.[D]TheproblemwithAmericanTVisnotthelackofstorytellersofconsciencebutthecommercialsystemwithinwhichtheyhavetooperate.TelevisionintheU.S.isabusiness.Inthepast,thebusinesssidehasbeenbalancedbyacommitmenttopublicservice.Butinrecentyearsthefragmentationofthemassaudience,hugeinterestpaymentsandskyrocketingproductioncostshavecombinedwiththeFCC'sabdicationofitsresponsibilitytoprotectthecommongoodtoproduceanalmosttotalpreoccupationwiththebottomline.Thenetworksarestrugglingtosurvive.Andthat,thestatisticsseemtoindicate,ismindless,heartless,escapistfare.Ifwearedissatisfiedwiththemoralcontentofwhatweareinvitedtowatch,Ithinkweshouldbeginbyexaminingourownconsciences.Whenwetunein,arewereadytoplungeintoreality;soastoextractitsmeaning,orarewehopingtoescapeintoasedatedworldofillusion?Andifchurchleaderswanttoelevatethequalityofthecountry'sentertainment,theyshouldforgetaboutboycotts,productioncodesandcensor-ship.Theyshouldworkateducatingtheirpeopleinmedialiteracyandatmobilizingthemtosupportqualityshowsinhugenumbers.[E]Itisnotaquestionofentertainmentorenrichment.Thesearecomplementaryconcernsandpresupposeeachother.Thestorythatentertainswithoutenrichingissuperficialandescapist.Thestorythatenricheswithoutentertainingissimplydull.Thestorythatdoesbothisadelight.[F]ThatistheonlysurewaytoimprovethemoralcontentofAmerica'sentertainment.[G]Despitequestionsofthemotivationbehindthem,theattacksbythePresidentandtheVicePresidentonthemoralcontentoftelevisionentertainmenthavefoundanechointhechambersoftheAmericansoul.Manywhorejectthemessengersstillacceptthemessage.TheydonotlikethemoraltoneofAmericanTV.Inoursocietyonlythehumanfamilysurpassestelevisioninitscapacitytocommunicatevalues,providerolemodels,formconsciencesandmotivatehumanbehavior.Feweducator,churchleadersorpoliticianspossessthemoralinfluenceofthosewhocreatethenation'sentertainment.Order: