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填空题 There are still significant gaps between women and men in terms of their involvement in family life, the tasks they perform and the responsibilities they take. Yet, at least in developed Western countries, both women and men express a desire for greater equality in family life. It is evident that in terms of attitudes and beliefs, the problem cannot simply be thought of in terms of women wanting men to share more equally and men being reluctant to do so. The challenge now is to develop policies and practices based on a presumption of shared responsibility between men and women, and a presumption that there are potential benefits for men and women, as well as for families and the community, if there is greater gender equality in the responsibilities and pleasures of family life. These are becoming key concerns of researchers, policy makers, community workers and, more importantly, family members themselves.41. ______Despite the significant increase in the number of women with dependent children who are in the paid workforce, Australian research studies over the last 15 years are consistent in showing that divisions of labour for family work are very rigid indeed (Watson 1991). In terms of time, women perform approximately 90 percent of child care tasks and 70 percent of all family work, and only 14 percent of fathers are highly participant in terms of time spent on family work (Russell 1983). Demo and Acock (1993), in a recent US study, also found that women continue to perform a Constant and major proportion of household labour (68 percent to 95 percent) across all family types (first marriage, divorced, step-family or never married), regardless of whether they are employed or non-employed in paid work.42. ______ Divisions of labour for family work are particularly problematic in families in which both parents are employed outside the home (dual-worker families). Employed mothers adjust their jobs and personal lives to accommodate family commitments more than employed fathers do. Mothers are less likely to work overtime and are more likely to take time off work to attend to children's needs (VandenHeuvel 1993). Mothers spend less time on personal leisure activities than their partners, a factor that often leads to resentment (Demo and Acock 1993).43. ______ The parental role is central to the stress-related anxiety reported by employed mothers, and a major contributor to such stress is their taking a greater role in child care (VandenHenvel 1993). Edgar and Giezer (1992) found that close to 90 percent of both husbands and wives agreed that the man should share equally in child care, yet 55 percent of husbands and wives claimed that the men actually did this. (These claims are despite the findings mentioned earlier that point to a much lower participation rate by fathers.) A mother's wanting her partner to do more housework and child care is a better predictor of poor family adjustment than is actual time spent by fathers in these tasks (Demo and Acock 1993). It is this desire, together with its lack of fulfillment in most families, that bring about stress in the female parent. 44. ______ Family therapists and social work researchers are increasingly defining family problems in terms of a lack of involvement and support from fathers and are concerned with difficulties involved in having fathers take responsibility for the solution of family and child behaviour problems (Edgar and Glezer 1986). Yet, a father accepting responsibility for behaviour problems is linked with positive outcomes.45. ______ Research studies lend strong support to the argument that there are benefits for families considering a change to a fairer or more equitable division of the pleasures and pains of family life. Greater equality in the performance of family work is associated with lower levels of family stress and higher self-esteem, better health, and higher marital satisfaction for mothers. There is also higher marital satisfaction of fathers, especially when they take more responsibility for the needs of their children--fathers are happier when they are more involved (Russell 1984). [A] Origins of anxiety in working mothers [B] The presumptions of policy makers [C] The experts' view of the male parent's role [D] Comparison of employed and non-employed mothers [E] The benefits of balanced responsibility [F] The unchanged role of the female parent [G] The impact of dual employment
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填空题For a society to exist, it must have a system of leadership. Some people will have to have power over others. As Max Weber pointed out, however, people can perceive power as legitimate or illegitimate. Weber used the term authority to refer to legitimate power that is, power that people accept as right. In contrast, illegitimate power, coercion, is power that people do not accept as just. 1. Custom and authority Throughout the world's history, the most common form of authority has been traditional. Traditional authority, which is based on custom, is the hallmark of preliterate groups. In these societies, custom dictates basic relationships. 2. Traditional gender difference Gender relations in preliterate groups are also based on traditional authority. The divisions between men and women are based on the past, with custom determining that a gulf should be maintained between them. Custom also dictates the specifics of their relationships. 3. Change of tradition When traditional society changes, traditional authority is undermined. 4. Tradition in modern society Even in industrial and postindustrial societies, however, traditional authority never totally dies out. 5. Challenges to tradition This traditional authority, unquestioned in most places in the world, has not gone completely challenged, however. Just as for the widow of Spain and Portugal, matters are no longer as clear-cut as they once were, and some Western societies debate the right of parents to hit their kids. Although the images that come to mind when we think of power are those of government—kings, queens, coups, dictatorships, running for office, voting—traditional authority, in the sense of power relations, is also an inevitable part of everyday life. A. In a democracy, for example, the president's authority comes from the office, as specified in the written constitution, not from his or her reputation or personal characteristics. B. A good case in point is Sweden: it has even passed laws that forbid spanking, and Sweden authorities arrest parents who lay a hand on their children. C. For example, in small villages in southern Spain and in a large part of Portugal, widows are expected to wear only black until they remarry—which generally means that they wear black for the rest of their lives. The force of a tradition is so strong that if a widow were to violate the dress code, she would create a scandal. D. Parental authority provides an excellent example. Parents exercise authority over their children because they have always had such authority. From generations past, we inherit the idea that parents are not only responsible for providing their children with food, shelter, and discipline, but also that they have the right to choose their children's doctors and schools, and teach them religion and morality. E. For example, because of birth a particular individual becomes the chief, king, or queen. As far as members of that society are concerned, this is the right way to determine a ruler because "that is the way it has always been done." F. As a society industrializes, for example, new perspectives on life open up, and no longer does traditional authority go unchallenged. Thus, in contemporary southern Spain and parts of Portugal, you can see old women dressed in black from head to toe, and you immediately know their marital status. Younger widows, however, are likely to be indistinguishable from other women.
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填空题{{B}}Directions:{{/B}}In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G to fit into each of the numbered blanks. There are two extra choices, which do not fit in any of the blanks. Mark your answers on ANSWER SHEET 1. Most people would not object to living a few years longer than normal, as long as it meant they could live those years in good health. Sadly, the only proven way to extend the lifespan of an animal in this way is to reduce its calorie intake. Studies going back to the 1930s have shown that a considerable reduction in consumption ( about 50% ) can extend the lifespan of everything from dogs to nematode worms by between 30% and 70%. Although humans are neither dogs nor worms, a few people are willing to give the calorie-restricted diet a try in the hope that it might work for them, too. But not many—as the old joke has it, give up the things you enjoy and you may not live longer, but it will sure seem as if you did. Now, though, work done by Marc Hellerstein and his colleagues at the University of California, Berkeley, suggests that it may be possible to have, as it were, your cake and eat it too. Or, at least, to eat 95% of it. Their study, to be published in the American Journal of Physiology—Endocrinology and Metabolism, suggests that significant gains in longevity might be made by a mere 5% reduction in calorie intake. The study was done on mice rather than people. But the ubiquity of previous calorie-restriction results suggests the same outcome might well occur in other species, possibly including humans. However, you would have to fast on alternate days.(41)______ Cancer is the uncontrolled growth of cells. For a cancer to develop efficiently, it needs multiple mutations to accumulate in the DNA of the cell that becomes the tumor's ancestor.(42)______ A slower rate of cell division thus results in a slower accumulation of cancer-causing mutations.(43)______ Heavy water is heavy because the hydrogen in it weighs twice as much as ordinary hydrogen (it has a proton and a neutron in its nucleus, instead of just a proton). Chemically, however, it behaves like its lighter relative. This means, among other things, that it gets incorporated into DNA as that molecule doubles in quantity during cell division.(44)______ Dr Hellerstein first established how much mice eat if allowed to feed as much as they want. Then he set up a group of mice that were allowed to eat only 95% of that amount. In both cases, he used the heavy-water method to monitor cell division. The upshot was that the rate of division in the calorie-restricted mice was 37% lower than that in those mice that could eat as much as they wanted--which could have a significant effect on the accumulation of cancer-causing mutations.(45)______ [A] To stop this happening, cells have DNA-repair mechanisms. But if a cell divides before the damage is repaired, the chance of a successful repair is significantly reduced. [B] Bingeing and starving is how many animals tend to feed in the wild. The uncertain food supply means they regularly go through cycles of too much and too little food ( it also means that they are often restricted to eating less than they could manage ff food were omnipresent). [C] But calorie-reduction is not all the mice had to endure. They were, in addition, fed only on alternate days: bingeing one day and starving the next. So, whether modern man and woman, constantly surrounded by food and advertisements for food, would really be able to forgo eating every other day is debatable. [D] Why caloric restriction extends the lifespan of any animal is unclear, but much of the smart money backs the idea that it slows down cell division by denying cells the resources they need to grow and proliferate. One consequence of that slow-down would be to hamper the development of cancerous tumors. [E] So, by putting heavy water in the diets of their mice, the researchers were able to measure how much DNA in the tissues of those animals had been made since the start of the experiment (and by inference how much cell division had taken place), by the simple expedient of extracting the DNA and weighing it. [F] The second reason, according to Elaine Hsieh, one of Dr Hellerstein's colleagues, is that cutting just a few calories overall, but feeding intermittently, may be a more feasible eating pattern for some people to maintain than making small reductions each and every day. [G] At least, that is the theory. Until now, though, no one has tested whether reduced calorie intake actually does result in slower cell division. Dr Hellerstein and his team were able to do so using heavy water as a chemical "marker" of the process.
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填空题{{B}}Directions:{{/B}} The following paragraphs are given in a wrong order. For Questions 41-45, you are required to reorganize these paragraphs into a coherent text by choosing from the list A-G to fill in each numbered box. The first and the last paragraphs have been placed for you in Boxes. Mark your answers on ANSWER SHEET 1. [A] As a science, management entails the use of organized knowledge. Many of the things managers do are a result of information obtained through formal research and study. One area in which a great deal has been done is quantitative decision making or, as it is known today, management science. We know that by using certain mathematical formulas we can control inventory and project demand more accurately than by merely using trial and error. [B] Management is the process of getting things done through people. We know that part of this process is carried out with the development of an organization structure. [C] Yet management is also an art. Through experience the manager develops judgment and intuition, subjective factors that are useful in evaluation situations. For example, the manager may have to choose between two strategies, A and B. All research and study may indicate that neither of the two is any better than the other. [D] Effective management is a combination of art and science. Neither should be ignored; neither ought to be relied on exclusively. In getting things done through people, management must seek the right blend of art and science. At the upper levels of the hierarchy there will be more emphasis on the former; at the lower levels there will be more emphasis on the latter. [E] How do managers succeed in getting things done through people? In order to answer this question it is necessary to break down the manager's job into its basic duties or functions. Management entails planning, organizing, directing, and controlling. By performing well in each of these areas the manager can get things done through people. [F] However, what if the manager chooses strategy A on the basis of intuition and proves to be right? In this case it is difficult to say precisely why the manager was able to choose so well, but there must be some special ability he or she has. This same type of ability is useful in managing people. Effective managers know when to flatter their subordinates and when to be stern. Such human behavior skills cannot be quantified; they can only be learned through experience and training. [G] However, there is more to management than just organizing the people and the work. Objectives must be set, plans formulated, people directed, and operations controlled. In making the necessary decisions, management must rely on all the skills at its command. As a result, management is both a science and an art.
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填空题Today, some 30% of small business owners don"t have a Web presence at all, while the vast majority who do are watching their sites sit stale, waiting and wanting for business. Where did things go wrong? There are common principles followed by those whose dreams of online success have become reality. 6 Build your site around your customer: Thinking of your site as your online storefront, built around delivering the highest-quality customer experience from the moment your customer steps through the "door". 7 Just because you built it doesn"t mean they"ll come: If you aren"t seeing a large volume of targeted traffic to your site, it"s time to up the ante. 8 Integrate customer loyalty programs and promotions: Methods contain discounts, news, or friendly service reminders. Use discount promotional offers to stay in touch with past visitors to your site. 9 Justify your monthly spending through product bundling: While pay-per-click Internet advertising is much more cost-effective than traditional media channels, bundling products together will not only increase your sales revenue, but also enable you to get more out of your per-click ad rates. 10 Measure your progress: Your site may be live, but how is it performing? Armed with these simple lessons, vow to make your business realize the true promise of the Internet. A. A manufacturing company selling $50 items was having trouble justifying the cost of online keyword ads. By bundling products to create packages of $100 or more and advertising to wholesale customers looking to buy in bulk, the manufacturer dropped its sales representative agencies and focused on large-volume buyers, such as Wal-Mart and Target. Needless to say, the company had no trouble exceeding its yearly sales quota. B. One of my past clients had a well-designed physical storefront, solid prices, and quality offerings. However, he wasn"t able to drive enough store traffic despite targeted advertising efforts in print publications and other offline venues. We decided to shift those ad dollars to an online pay-per-click campaign—in which the advertiser pays whenever someone clicks on its entry posted during the course of a site search based on keywords relevant to his business. The immediate impact was staggering. Online revenue soared tenfold to $1 million from $100,000 within only a few months. C. With today"s technology, your return can be easily measured. If you rely on your Web site as a sales tool, you can"t afford not to invest in site analytics. Make sure your Web solution includes an easy-to-use reporting tool that presents this information in a clear, concise format. After all, while metrics are a critical part of the Web equation, you don"t have the time to spend hours digging through reams of data. D. Years ago, I worked with a woman who sold purses online through a home-built site that lacked critical e-commerce components. After a simple redesign including product descriptions, comprehensive navigation, and a secure, user-friendly ordering system, her revenue increased fivefold. And she began receiving rave reviews from customers impressed with the ease and convenience of the online shopping experience. E. Online success demands more than simple presence. Your Internet investment should pay for itself with new customers and increased sales. Find a trusted partner who can help you navigate today"s (and tomorrow"s) technology and who understands the bottom-line realities of your business. F. One villa rental company had a Web site that generated very few calls and online bookings. I helped the company set up a "last minute deals" distribution list. By subscribing, site visitors would receive weekly e-mails offering 11th-hour discounts on villa rentals. As a result, the company captured contact information for thousands of possible customers, reduced its unused inventory to almost zero, and increased revenue significantly.
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填空题A. The necessity to stop the current practice B. Effect of the pet-raising industry on fish population C. Consequences from killing fish predators D. Consumption of fish by domestic animals E. The practice of removing predatory species F. The reduction of fish population by rising human populations All over the world, fishing communities are screaming for the heads of seals, dolphins, pelicans and even whales. The reason for this is grossly diminished populations of commercial fish. Simply put, most of the world's commercial fisheries have collapsed or are in a state of collapse. The reason for the collapse has been a combination of mismanagement and corruption within governmental fishery departments, industrial over-fishing, increasing demand fi'om steadily rising human populations and just plain greed. (1) . Instead of facing up to the real reasons, government bureaucrats, fishermen and the public have chosen to scapegoat other species that rely on fish for their survival. Because of this, Canadians are engaged in a massive slaughter of seals on the Atlantic coast and clamoring for a seal lion killed on the Pacific coast. The Namibians are killing some 60, 000 seals each year. The Japanese are slaughtering dolphins; fishermen in California are killing and maiming pelicans and cormorants; and the Norwegians, Icelanders and the Japanese are steadily increasing their illegal whale kills. (2) . In fact, in every coastal community the story is the same. Kill the seals, kill the birds and kill the dolphins—anything to save the fish. Ironically, the diminishment of seals and other natural predators is directly contributing to a further decline in fish. The reason for this is that marine mammals and birds eat fish and remove sick and weak species from the populations they prey upon. In the case of the harp seal, the seals remove species that prey upon cod and thus reduce predatory species having an impact on the cod. The fact is that the largest predators of fish are other fish. Seals, dolphins, pelicans and cormorants keep these populations in check and in balance. (3) Before modern global fishing, marine mammal and sea bird populations were much more populous than today. The seal population on the East Coast alone was close to 40 million only 500 years ago. And there was no shortage offish. The cod have been reduced to one percent of their original numbers in the last 500 years by the human species. Let's put this in perspective. The worldwide population of all species of seals is about 28 million. Yet the worldwide population of domestic housecats is estimated to be about 80 million. The housecat population of the US alone consumes 2.9 million tons of fish each year. This means that South Africa's entire annual catch offish is only 17 percent of this 2.9-million-ton requirement. As seal conservationist Francois Hugo of South Africa puts it, "We are destroying our indigenous natural wildlife to feed an unchecked exotic domestic pet market. " (4) . It is also a tragedy that more than 50 percent of all the fish taken from the sea are not eaten by people. Most of it is rendered into animal feed for cattle, chickens, pigs and, ironically, for farm-raised salmon. It takes 30 to 50 fish caught from the ocean to raise and market one farm-raised salmon. Captain Jacques Cousteau told me not long before he died that "the oceans are dying in our time." (5) . We must be insane to continue to pull the last of the fishes from the sea to feed domestic pets and livestock. Most of these fish are the small fishes like the herring, and sand-eels—the very fish that provide the foundation of the food chain for the larger fish. The North Sea sand-eel fishery alone has destroyed tens of thousands of puffins and this fishery is exclusively for the livestock feed trade. If nations simply prohibited the taking of fish to feed livestock and pets, we would effectively cut the annual reduction of fish from our oceans by more than 50 percent. But it won't happen because there is much money to be made from selling these products and government bureaucrats and politicians do what they are told by the corporations that have the money and provide the jobs. Unfortunately, this path has only one destination the silent seas, fishes out, with whales, seals, birds, and turtles removed. A stagnant stinking cesspool of lifeless brine will be our legacy.
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填空题A. Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: selling the correct product at the proper place, selling it at a price determined by demand, satisfying a customer"s need and wants, and producing a profit for the company. B. Because products are often marketed internationally, distribution has increased in importance. Goods must be at the place where the customer need them or bought there. This is known as place utility: it adds value to a product. However, many markets are separated from the place of production, which means that often both raw materials and finished products must be transported to the points where they are needed. C. The terms market and marketing can have several meanings depending upon how they are used. The term stock market refers to the buying and selling of shares in corporations, as well as other activities related to stock trading and pricing. The important world stock markets are in London, Geneva, New York, Tokyo and Singapore. Another type of market is a grocery market, which is a place where people purchase food. When economists use the word market, they mean a set of forces or conditions that determine the price of a product, such as the supply available for sale and the demand for it by consumers. The term marketing in business includes all these meanings, and more. D. In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services, such as financing, standardization and grading, and the related risks. E. Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. Instead of concentrating solely on product, the company must consider the desires of the consumer. And this is much more difficult since it involves human behavior. Production, on the other hand, is mostly an engineering problem. Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process. F. The modem marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product, or what the market for the product is before production begins. This is very different from making a product and then thinking about how to sell it. G. Raw materials requiring little or special treatment can be transported by rail, ship of barge at low cost. Large quantities of raw materials travels as bulk freight but finished products that often require special treatment, such as refrigeration or careful handling, are usually transported by truck, this merchandise freight is usually smaller in volume and required quicker delivery. Merchandise freight is a term for the transportation of manufactured good. Along all points of the distribution channel various amounts of storage are required. The time and manner of such storage depends upon the type of product. Inventories of this stored merchandise often need to be financed. Order: 1 → 2 → 3 → 4 → 5 →A
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