单选题. The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money. Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位，卡路里) in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf. On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.1. Advertising can persuade the consumer to buy worthless product by ______.

单选题 All over the world

单选题 ______ I could explain anything

单选题 My money isn't in my purse

单选题 To be a good teacher

单选题. We use both words and gestures to express our feelings, but the problem is that these words and gestures can be understood in different ways. It is true that a smile means the same thing in any language. So does laughter or crying. There are also a number of striking similarities in the way different animals show the same feelings. Dogs, tigers and humans, for example, often show their teeth when they are angry. This is probably because they are born with those behavior patterns. Fear is another emotion that is shown in much the same way all over the world. In Chinese and in English literature, a phrase like "he went pale and begin to tremble" suggests that the man is either very afraid or he has just got a very big shock. However, "he opened his eyes wide" is used to suggest anger in Chinese whereas in English it means surprise. In Chinese "surprise" can be described in a phrase like "they stretched out their tongues!" Sticking out your tongue in English is an insulting gesture or expresses strong dislike. Even in the same culture, people differ in ability to understand and express feelings. Experiments in America have shown that women are usually better than men at recognizing fear, anger, love and happiness on people's faces. Other studies show that older people usually find it easier to recognize or understand body language than younger people do.1. According to the passage, ______.

单选题. The physicist investigating the relationship between time and space, the chemist exploring the properties of a new substance, the biologist probing the mysteries of the continuity of life, and the anthropologist (人类学家) searching for human origins share a common trait, curiosity. Not that non-scientists are not curious; most people possess this characteristic. The scientist, however, uses a specific method to make researches into these enigmatic problems—the scientific method. Unfortunately, science and its method are misunderstood. The multiplication of our knowledge in medicine and technology has led to the idea that science can cure all and explain all and that only enough time, money and intelligence are needed. In truth, science cannot provide all answers. In fact, many phenomena are not even subject to scientific explanations. On the other side of the coin, science has been attacked as a cause of most contemporary problems. It is said to be responsible for the depersonalization (使失去个性) of the individual, for stripping (夺去) creativity from human behavior, and for creating massive threats to the species through the development of nuclear power, insecticides, and polluting machinery. If we analyze the situation we can see that it was not the original intent of the people who developed computers to debase humankind, nor was mass production proposed as a method to crush creativity. It is what society, policymakers especially, does with scientific achievements that makes them social or antisocial. There is nothing inherently good or bad about science.1. Which of the following is the main topic of the passage? ______

单选题 ______ more time

单选题 He usually smokes ______

单选题14. A horrible situation will ______ when the environment is polluted badly.

单选题. When we think of creative people the names that probably spring to mind are those of men such as Leonardo da Vinci, Albert Einstein, and Pablo Picasso, i. e., great artists, inventors and scientists—a select and exceptionally gifted body of men with rare talent and genius. The tendency to regard creativity and imaginative thinking as the exclusive province of a lucky few disregards the creative and imaginative aspects inherent in the solution of many of the tasks we regularly have to face—the discovery and development of new methods and techniques, the improvement of old methods, existing inventions and products. Everyone has creative ability to some extent. Creative thinking involves posing oneself a problem and then originating or inventing a solution along new and unconventional lines. It involves drawing new analogies, discovering new combinations, and new applications of things that are already known. It follows, then, that a creative person will exhibit great intellectual curiosity and imagination. He will be alert and observant with a great store of information which he will be able to sort out and combine, in the solution of problem. He will be emotionally receptive to new and unconventional ideas and will be less interested in facts than in their implications. Most important of all, he will be able to communicate uninhibitedly and will not be too concerned about other people's reaction to his apparently "crazy" notions. People called the Wright brothers mad but it did not stop them from becoming the first men to construct and fly a heavier-than-air craft.1. The author believes that creative thinking ______.

单选题. A schoolboy's life is in preparation for the real battle of life. It is also 21 of differences and interests. One of the 22 important parts of a schoolboy's life is to get 23 knowledge and good mind-training as he can. His 24 business in school is to learn. He 25 to read the book he is 26 in the classes. He has to do the homework set to him. 27 part that 28 a schoolboy's life is discipline. At school there are 29 rules 30 . This strict discipline is very 31 for him when he 32 society to 33 a living. It teaches him some very necessary virtues on the road to a 34 life. School is a place for a schoolboy to learn what the social life is 35 . 36 in the classroom and the playground, he has to catch up with his fellows and not members of his family. He can not behave 37 he does in his home. He is no longer a spoiled child, and his school fellows will not give 38 to his wishes. He soon gets his corners robbed of and learns the lesson of give-and-take, good manners, and thought for 39 . This is 40 the way when he has to carry himself in society.21.

单选题6. The people at the patty are all ______ at his ______ dance.

单选题5.

单选题. Some people argue that the pressure on international sportsmen and sportswomen kills the essence (真谛) of sport—the pursuit of personal excellence. Children kick a football around for fun. When they get older and play for local school teams, they become competitive but they still enjoy playing. The individual representing his country cannot afford to think about enjoying himself, he has to think only about winning. He is responsible for entire nation's hopes, dreams and reputation. A good example is the World Cup soccer. Football is the world's most important sport. Winning the World Cup is perhaps the summit of international sporting success. Mention Argentina (阿根廷) to someone and the chances are that he'll think of football. In a sense, winning the World Cup puts Argentina on the map. Sports fans and supporters get quite unreasonable about the World Cup. People in England felt that their country was somehow important after they won in 1966. Last year thousands of Scots sold their cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played. So, am I arguing that international competition kills the idea of sport? Certainly not! Do the Argentinian really believe that because eleven of their men proved the most skillful at football, their nation is in every way better than all others? Not really, but it's nice to know that you won and that in one way at least your country is the best.1. In the second paragraph, the word "summit" means "______".

单选题2. Lily looks ______ in red while blue clothes are nice ______ you.

单选题 President Coolidge's statement

单选题5. My friend, Lily ______ to visit us next week.

单选题 The teacher came into the room

单选题. In ancient times wealth was measured and exchanged in things that could be touched: food, tools, and precious metals and stones. Then the barter system was replaced by coins, which still had real value since they were pieces of rare metal. Coins were followed by fiat money, paper notes that have value only because everyone agrees to accept them. Today electronic monetary systems are gradually being introduced that will transform money into even less tangible forms, reducing it to a series of "bits and bytes", or units of computerized information, going between machines at the speed of light. Already, electronic fund transfer allows money to be instantly sent and received by different banks, companies, and countries through computers and telecommunications devices.1. According to the passage, which of the following was the earliest kind of exchange of wealth? ______