填空题 阅读下面的短文，文章中有5处空白，文章后面有6组文字，请根据文章的内容选择 5组文字，将其分别放回文章原有位置，以恢复文章原貌。 {{B}} Success Stories{{/B}} One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.{{U}} (46) {{/U}}Benetton followed four marketing principles in order to achieve their success. The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.{{U}} (47) {{/U}}He created clothes to match people's wants: the style is casual; the colors and patterns are bold; and the quality is excellent. The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.{{U}} (48) {{/U}} The Information Link means making sure the company responds quickly to people's demands.{{U}} (49) {{/U}}This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them. A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.{{U}} (50) {{/U}} The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.A. The founder of Benetton began by asking people what they wanted.B. There used to be a good reason for this.C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.D. Today, there are Benetton shops in major cities all over the world~E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.F. In other words, Benetton's clothes are made to order.

填空题Keeping Cut Flowers 1 While everybody enjoys fresh cut flowers around his house, few people know how to keep them for as long as possible. This may be done by keeping in mind a few simple facts. 2 An important thing to remember about cut flowers is that they are sensitive to temperature. For example, studies have shown that cut carnations (康乃馨) retain their freshness eight times longer when kept at 12℃ than when kept at 26℃. Keeping freshly harvested flowers at the right temperatures is probably the most important aspect of flower care. 3 Flowers are not intended by nature to live very long. Their biological purpose is simply to attract birds or insects, such as bees, for pollination (授粉), After that, they quickly dry up and die. The process by which flowers consume oxygen and produce carbon dioxide (二氧化碳), called respiration (呼吸), generates the energy the flower needs to give the flower its shape and colour. The making of seeds also depends on this energy. While all living things respire, flowers have a high level of respiration. A result of all this respiration is heat, and for flowers the level of heat relative to the mass of the flower is very high. Respiration also brings about the eventual death of the flower. Thus the greater the level of respiration, the sooner the flower dies. 4 How, then, to control the rate at which flowers die? By controlling respiration. How is respiration controlled? By controlling temperature. We know that respiration produces heat, but the reverse is also true. Thus by maintaining low temperatures, respiration is reduced and the cut flower will age more slowly. 5 Another vital factor in keeping cut flowers is the quality of the water in which they are placed. Flowers find it difficult to "drink" water that is dirty or otherwise polluted. Even when water looks and smells clean, it almost certainly contains harmful substances that can endanger the flowers. To rid the water of these unwanted substances, household chlorine bleach (含氯漂白剂) can be used in small quantities. It is recommended that 15 drops of chlorine bleach (at 4% solution) be added to each litre of water. The water and solution should also be replaced each day.

填空题Waste Not, Want Not 1. Bob and Clara Darlington, who own and run a farm in the North of England, have always looked for new ways of making money out of the produce they grow. Their success began when they established a shop on their farm, so that people could come and buy fresh vegetables directly from them. 2. The business was an immediate success, and soon scored top marks in a competition set up by the Farm Retail Association to find the best farm shop in the country. The Association"s inspectors found the Darlingtons" shop offered excellent service and value for money as well as quality fruit and vegetable. 3. Clara Darlington is a trained chef and, in addition to a range of home-grown foods and other local produce, she began offering a variety of prepared meals which she had made herself in the farmhouse kitchen. A small cafe alongside the farm shop was soon added, with everything that visitors could taste on the menu also being for sale in the shop. 4. Clara admits that starting the business was expensive, and she has worked very hard, but maintains that if the product is good, the public recognize this and buy it. "I aim to offer the highest quality to our customers, whether they come in for a loaf of bread, or take a whole dinner-party menu. I take it as a compliment (恭维) if people take home one of my dishes to serve to their family and friends and get away with pretending they made it themselves." 5. So it was that the couple realized that they had a surplus of misshapen or damaged vegetables grown on the farm which were unsuitable for selling in the shop. Clara, not wishing to see them get thrown away, decided to turn them into soup. 6. The soup met with the immediate approval of customers to the shop and Clara now produce different varieties. She spent much of the summer traveling up and down to London by rail, doing presentations of the soups. As a result, they are now served in first-class railway restaurant cars belonging to three companies as well as being stocked by a number of high-class London stores. A. Professional recognition is obtained B. Ensuring that nothing gets wasted C. A necessary alternative to farming D. Time well spent is rewarded E. Continuing investment is necessary alternative to farming in high standards F. Professional skills are exploited

填空题Many professors like to teach in this university partly because here ______.

填空题Searching for Smiles 1. Ask most people anywhere in the world what they want out of life and the reply will probably be: "to be happy." Ed Deiner, an American psychology professor, has spent his whole professional life studying what makes people happy, comparing levels of happiness between cultures and trying to find out exactly why we enjoy ourselves. 2. Many people would say that this question does not need an answer. But Professor Deiner has one anyway. "If you"re a cheerful, happy person, your marriage is more likely to last, and you"re more likely to make money and be successful at your job. On average, happy people have stronger immune (免疫的) systems, and there is some evidence that they live longer." 3. So who are the world"s happiest people? It depends on how the word is defined. There is individual happiness, the sense of joy we get when we do something we like. But there is also the feeling of satisfaction we get when we know that others respect us and approve of how we behave. According to Professor Deiner, the Western world pursues individual happiness while Asia prefers mutual satisfaction. 4. "In the West, the individualistic (个人主义的) culture means that your mood matters much more than it does in the East. People ask themselves, what can I do that"s fun or interesting? They become unhappy when they can"t do any of these things. If you ask people from Japan or China if they are happy, they tend to look at what has gone wrong in their lives. If not much has gone wrong, then they are satisfied. " 5. People from Spain and other Spanish-speaking countries had the happiest culture, Professor Deiner found. "The biggest cultural difference is to do with pride and shame. Hispanic (西班牙语言的) cultures report much more pride and much less shame than others." 6. Income also made a big difference to people"s happiness, but only at the lowest levels. Average income earners in the US were much happier than people in poverty. But millionaires were only a little bit happier than people on average incomes. It seems that money makes us happy when we have enough to feel secure. 7. But can we be too happy? "You get people who are actually happy, but they think happiness is so important that they try to be even happier. This desire to be always happy is a product of individualism, where the emphasis is on you individually, your emotions and feeling good. People can end up feeling unhappy because ordinary happiness is not good enough for them."

填空题The press criticizes the Bush Administration mainly because ______.

填空题 A. faster but more expensive than buses B. both ancient and modem C. humorous and hospitable D. cheap and efficient E. traditional and famous F. clever and hardworking

填空题Why Do People Shrink? Did you ever see the movie Honey, l shrunk the kids? It's about a wacky dad (who's also a scientist) who accidentally shrinks his kids with his homemade miniaturizing invention. Oops! (1) For older people, shrinking isn't that dramatic or sudden at all. It takes place over years and may add up to only one inch or so off of their adult height (maybe a little more, maybe less), and this kind of shrinking can't be magically reversed, although there are things that can be done to stop it or slow it down. (2) There are a few reasons. As people get older, they generally lose some muscle and fat from their bodies as part of the natural aging process. Gravity (the force that keeps your feet on the ground) take hold, and the bones in the spine, called vertebrae, may break down or degenerate, and start to collapse into one another. (3) . But perhaps the most common reason why some older people shrink is because of osteoporosis. Osteoporosis occurs when too much spongy bone tissue (which is found inside of most bones) is broken down and not enough new bone material is made. (4) . Bones become smaller and weaker and can easily break if someone with oste6porosis is injured. Older people — especially women, who generally have smaller and lighter bones to begin with — are more likely to develop osteoporosis. As years go by, a person with osteoporosis shrinks a little bit. Did you know that every day you do a shrinking act? You aren't as tall at the end of the day as you are at the beginning. That's because as the day goes on, water in the disks of the spine gets compressed (squeezed) due to gravity, making you just a tiny bit shorter. Don't worry, though. (5) A. They end up pressing closer together, which makes a person lose a little height and become shorter.B. Once you get a good night's rest, your body recovers, and the next morning, you're standing tall again.C. Over time, bone is said to be lost because it's not being replaced.D. Luckily, there are things that people can do to prevent shrinking.E. The kids spend the rest of the movie as tiny people who are barely visible while trying to get back to their normal size.F. But why does shrinking happen at all?

填空题The Making of a Success Story 1 IKEA is the world's largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business IKEA. 2 IKEA's name comes from Kamprad's initials (I.K.) and the place where he grew up ("E" and "A"). Today 1KEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods. Kamprad's wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings. 3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad's home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951. 4 In 1953 IKEA opened its first showroom in Ahnhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture. 5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The mart had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion. 6 Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world's richest man. He currently lives in Switzerland and is retied from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing. A Ingvar Kamprad--a born businessman B Success brought by the introduction of showrooms C The origin of IKEA D Specialization in selling furniture E Flat packaging— a feature of IKEA F World-wide expansion of IKEA

填空题How to Interview People Interviewing (采访) is one of those skills that you can only get better at. You will never again feel so ill at ease as when you try it for the first time, and probably you"ll never feel entirely comfortable trying to get from another person answers that he or she may be too shy to reveal. 1 The rest is instinct, which can all be learned with experience. The basic tools for an interview are paper and two or three well-sharpened pencils. But keep your notebook or paper out of sight until you need it. There"s nothing less likely to relax a person than the arrival of someone with a note-taking pad. 2 Take a while just to chat, judging what sort of person you"re dealing with, getting him or her to trust you. Never go into an interview without doing whatever homework you can. If you are interviewing a town official, know his voting record. If it"s an actor, know what plays he has been in. 3 Many beginning interviewers are afraid that they are forcing the other person to answer questions and have no right to inquire about his personal secrets. 4 Unless the person really hates being interviewed, he is delighted that somebody wants to interview him. Most men and women lead lives that are uninteresting, and they grasp any chance to talk to an outsider who seems eager to listen. This doesn"t necessarily mean that it will go well. In general you will be talking to people who have never been interviewed before, and they will get used to the process awkwardly, perhaps not giving you anything that you can use. 5 You will both even begin to enjoy it—proof that you aren"t forcing your victim to do something he doesn"t really want to. A. Come back another day; it will go better. B. But at least half of the skill is mechanical. C. As one philosopher interviewed in the film notes, they lack irony. D. You will not be liked if you inquire about facts that you could have learned in advance. E. This fear is almost 100 percent unnecessary. F. Both of you need time to get to know each other.

填空题Paragraph 6 ______.

填空题A．EducationB．Land and climateC．State systemD．Natural resources E Economy F Population

填空题J. K. Rowling Like that of her own character, Harry Potter, J.K. Rowling's life has the luster of a fairy tale. Divorced, living on public assistance in a tiny Edinburgh fiat with her infant daughter, Rowling wrote Harry Potter and the Sorcerer's Stone at a table in a cafe (46) and it was Harry Potter that rescued her. Rowling remembers that she always wanted to write and that the first story she actually wrote down, when she was five or six, was a story about a rabbit called Rabbit. Many of her favorite memories center around (47) . On a particularly long train ride from Manchester to London in the summer of 1990, the idea came to her of a boy who is a wizard and doesn't know it. He attends a school for wizardry --she could see him very plainly in her mind. (48) four hours later, many of the characters and the early stages of the plot were fully formed in her head. The story took further shape as she continued working on it in pubs and cafes over her lunch hours. Rowling was working as a French teacher when she heard that her book about the boy wizard had been accepted for publication. Harry Potter and the Philosopher's Stone was published in June 1997 and achieved almost instant success. (49) retitled Harry Potter and the Sorcerer's Stone, in 1998, Rowling's books continued to make publishing history. Han'y Potter climbed to the top of all the bestseller lists for children's and adult books. In Britain a separate edition of the first book appeared with a more "adult" dust jacket so that grown-ups reading it on trains and subways (50) . J.K. Rowling lives in Edinburgh, Scotland, with her daughter Jessica and continues to work on writing the seven-book story of Harry Potter.A. would not have to hide their copy behind a newspaper.B. With the publication of the American edition,C. By the time the train pulled into King's Cross StationD. Young people prefer to read stories about cities.E. enjoying the fantastic adventure stories.F. during her daughter's naps

填空题 {{B}}Broken: Dreams of Rural Peace{{/B}} It was dusk in Tubney, deep in rural Oxfordshire. The birds were singing at the end of another perfect day. The woman living at the edge of the forest could stand it no longer. She phoned the local noise pollution officer. "It's rooks (秃鼻乌鸦)," she said. "I can't bear that awful cawing (呱呱地叫) noise. Can you do something about it?" The call was no surprise to officials at the vale of white horse district council.{{U}} (1) {{/U}}. The countryside, as every country-dweller knows, can be a hellishly (可怕地) noisy place. Last week David Stead, a west Yorkshire farmer, appeared in court in Wakefield accused of allowing his cocks to break noise regulations by crowing (打鸣) at dawn, waking a neighbor.{{U}} (2) {{/U}}Six moths ago Corky, a four-year-old cock, was banned from crowing after complaints in the Devon village of Stoke. Complaints about noise reasonable or not — are at record levels in country areas. Environmental health officers say this is partly because of an increase in noisy activity. However, a significant number of complaints come from newcomers to the countryside. There are many officers of rural noise.{{U}} (3) {{/U}}. Mechanized grain dryers, usually switched on for three weeks in September, can produce a maddening low-frequency hum. Mike Roberts, chief environmental health officer at vale of white horse, said noise often sounded worse in the countryside than in cities. With less background sound, unwelcome noises can seem louder and travel faster. The oddest complaints, however, are the ones council officials can do nothing about. Vale of white horse officials have been asked to silence not only nesting rooks. Pigeons and pheasants (雏鸡) have also caused concern. In Kent, council officials have been asked to silence baby lambs.{{U}} (4) {{/U}}. Another insisted he could hear an alien spaceship landing over the garden fence. "We get regular complaints. They usually come from retired people who have just moved into the country. We send them a polite letter." And the lady who complained about the rooks? She was politely told she would have to put up with it."{{U}} (5) {{/U}}." said Mr. Roberts. "In the end, she accepted there was nothing much she could do — except move out." It is not recorded who won, the lady or the rooks. A. Mr. Stead said they were only doing what comes naturally. B. We asked her what we were supposed to do, shoot the birds, or chop the tress down? C. They have heard every kind of complaint. D. One man rang to say he was kept awake by the splashing of a fountain in the garden next door. E. The council will ask the farmer to move it. F. Farm machinery is a common cause.

填空题Semco At 21, Ricardo Semler became boss of his father business in Brazil, Semco, which sold parts for ships. Semler Junior worked like a madman, from 7:30 am, until midnight every day. One afternoon while touring a factory in New York he collapsed the doctor who treated him said "There"s nothing wrong with you. But if you continue like this, you"ll find a new home in our hospital." Semler got the message. He changed the way he worked. In fact, he changed the way his employees worked too. He let his workers take more responsibility so that they would be the ones worrying when things went wrong. He allowed them to set their own salaries, and he cut all the jobs he thought were unnecessary like receptionists and secretaries. 1 . "Everyone at Semco, even top managers, meets guests in reception does the photocopying, sends faxes, types letters and dials the phone." He completely reorganized the office: instead of walls, they have plants at Semco, so bosses can"t shut themselves away from everyone else. 2 . As for uniforms, some people wear suits and others wear T-shirts. Semler says: "We have a sales manager named Rubin Agater who sits there reading the newspaper hour after hour. He doesn"t even pretend to be busy. But when a Semco pump on the other side of the world fails and millions of gallons of oil are about to spill into the sea. Rubin springs into action. 3 . That"s when he earns his salary. No one cares if he doesn"t look busy the rest of the time." Semco has flexible working hours: the employees decide when they need to arrive at work. The employees also evaluate their bosses twice a year. 4 . It sounds perfect. but does it work? The answer is in the numbers: in the last six years. Semco"s revenues have gone from $35 million to $212 million. The company has grown from eight hundred employees to 3,000, why? Semler says it"s because of "peer pressure". Peer pressure makes everyone work hard for every one else. 5 . In other words, Ricardo Semler treats his workers like adults and expects them to act like adults. And they do. A. This saved money and brought more equality to the company. B. He knows everything there is to know about our pumps and how to fix them. C. And the workers are free to decorate their workspace as they want. D. Most managers spend their time making it difficult for workers to work. E. If someone isn"t doing his job well, the other workers will not allow the situation to continue. F. Also, Semco lets its workers use the company"s machines for their own projects, and makes them take holidays for at least thirty days a year.

填空题A. late 18th century B. equal education and employment with men C. weaker and lower in social position D. early 20th century E. her children F. the rights of voting

填空题60th Anniversary Ceremony in Moscow 1. With thousands of soldiers and war veterans parading across Moscow"s Red Square and fighter jets screaming overhead, Russia celebrated the 60th anniversary of defeating Nazi Germany. More than 50 world leaders, including China"s President Hu Jintao, attended the ceremony. 2. Speaking at the start of the parade, Russia"s President Vladimir Putin praised all those who fought for freedom and independence. "The war shows that resorting to force to solve problems will result in tragedy for the world, so a peaceful order should be safeguarded (护卫) based on security, justice and cultural exchange," Putin said. "Faced with the real threat of terrorism today, we must remain faithful to the memory of our fathers. It is our duty to defend a world order based on security and justice and on a new culture of relations among nations that will not allow a repeat of any war, neither "cold" nor "hot"," he continued. 3. The Second World War is perhaps the most catastrophic (灾难性的) event that mankind has ever suffered. The war affected 80 per cent of the world"s people at that time, from 61 countries, and claimed 55 million lives. 4. After the celebration, President Hu said that peace, development and cooperation were the future. "China will unswervingly (坚定地), follow the road of peace and development and will make a joint effort with all nations to contribute to safeguarding world peace and promoting development," he said. 5. German Chancellor Gerhard Schroeder asked Russia for forgiveness for the suffering Germany inflicted (造成) during the Second World War in an article in Sunday"s Komsomolskaya Pravda newspaper. "Today we ask forgiveness for the suffering inflicted upon the Russian people and other peoples at the hands of Germans and in the name of Germans," Schroeder said. 6. President Hu and the other leaders also joined a wreath (花圈) laying ceremony at the Tomb of the Unknown Soldiers on Monday.

填空题Science Fiction 1. Amongst the most popular books being written today are those which are usually classified as science fiction. Hundreds of titles are published every year and are read by all kinds of people. Furthermore, some of the most successful films of recent years have been based on science fiction stories. 2. It is often thought that science fiction is a fairly new development in literature, but its ancestors can be found in books written hundreds of years ago. These books were often concerned with the presentation of some form of ideal society, a theme which is still often found in modem stories. 3. Most of the classics of science fiction, however, have been written within the last hundred years. Books by writers such as Jules Verne and H. G. Wells, to mention just two well-known authors have been translated into many languages. 4. Modern science fiction writers don"t write about men from Mars (火星) or space adventure stories. They are more interested in predicting the results of technical developments on society and the human mind ; or in imagining future worlds which are a reflection of the world which we live in now. Because of this, their writing has obvious political undertones (含义). 5. In an age where science fact frequently overtakes (超过) science fiction, the writers may find it difficult to keep ahead of scientific advances. Those who are sufficiently clear-sighted to see the way we are going, however, may provide a valuable lesson on how to deal with the problems which society will inevitably face as it tries to master its new technology.

填空题Alaska 1 In 1868 Americans welcomed Alaska into the Union as the 49th state, symbolizing a change of attitude from that held in 1867, when the peninsula was purchased from Russia. Then, most Americans had little interest in 1,500,000 square kilometers "of icebergs and polar bears"—beyond Canada"s western borders, far from the settled areas of the United States. 2 In those sections of the state which lie above the Arctic Circle, Alaska still is a land of icebergs and polar bears. Ice masses lie buried in the earth, which is permanently frozen to a depth of 90 or more meters. From early May until early August, the midnight sun never sets on this flat, treeless region, but the sun cannot melt the icy soil more than two-thirds of a meter down. 3 Alaska is America"s largest state, but only about 325,000 people live there. According to estimates, 800,000 hectares of its land area are fit for plowing but only about 640,000 hectares are being cultivated. 4 Arctic Alaska has been the home of Eskimos for countless centuries. It is believed that the Eskimos moved there from Mongolia or Siberia, probably crossing Bering Strait, named for Vitus Bering, the Danish sea captain who discovered Alaska on his voyage for Russia in 1741. The Eskimos are the state"s earliest known inhabitants. Russian fur traders established settlements but, by the time Alaska was sold to the United States, most of the traders had departed. 5 In 1896 gold was discovered near the Klondike River in Canada just across the Alaskan border. Thousands of Americans rushed to the region on their way to Klondike; some never returned. Alaska was never completely cut off again, although even today transportation is a major problem. There are only two motor routes from the U. S. mainland, and within the state, every town has its own airfield. Planes fly passengers, mail and freight to the most distant villages. 6 The gold that changed life so suddenly for Alaska was soon ended, and although many stories about mining camps have become part of American literature, the gold from Alaskan earth contributed less to economic progress than the fish from Alaskan waters. The fish caught in a single year range in value from $ 80 million to $ 90 million. Fur-bearing animals are plentiful in the forests and streams, and valuable fur seals inhabit the waters. After fishing, the state"s chief industry is lumber and the production of wood pulp. In recent years, Alaska"s single most important resource has become oil. The state also has large deposits of coal, copper, gold and other minerals.

填空题A．overuse face masksB．deal with the mask problem seriouslyC．rub their faces and noses in the subwayD．protest against the mask guidelinesE. help protect people from being attacked by a fluF. announce the results of their mask research