填空题
阅读下面这篇短文,短文后有2项测试任务:(1)第23~26题要求从所给的6个选项中为第2~5段每段选择1个正确的小标题;(2)第27~30题要求从所给的6个选项中选择4个正确选项,分别完成每个句子。
{{B}}Earthquake{{/B}} 1. Every year
earthquakes are responsible for a large number of deaths and a vast amount of
destruction in various parts of the world. Most of these damaging earthquakes
occur either in a narrow belt which surrounds the Pacific Ocean or in a line
which extends from Burma to the Alps in Europe. Some of the destruction is
directly caused by the quake itself. An example of this is the collapse of
buildings as a result of the quake itself. Other damage results from land-slides
or major fires which are initiated by the quake. 2. There are
about a million quakes a year. Fortunately, however, not all of them are
destructive. The intensity of an earthquake is measured on the Richter Scale,
which goes from 0 upward. The highest scale recorded to date is 8.9. Major
damage generally occurs from quakes ranging upwards from 6.0. 3.
The actual cause of the quake itself is the breaking of rocks at or below the
earth’s surface. This is produced by pressure which scientists believe may be
due to a number of reasons, two of which are the expansion and contraction of
the earth’s crust and continental drift. 4. In order to limit
the damage and to prevent some of the suffering resulting from earthquakes,
scientists are working an ways to enable accurate prediction. Special
instruments are used to help people record, for example, shaking of the earth.
Scientists are trying to find methods that will enable them to indicate the
exact time, location and size of an earthquake. 5. Certain
phenomena have been observed which are believed to be the signs of imminent
earthquakes. These include strange behaviours of some animals, the changes in
the content of mineral water, etc. The magnetic properties of rocks may also
display special pattern before major earthquakes happen.
填空题Tlaste Taste is such a subjective matter that we don't usually conduct preference tests for food. The most you can say about anyone's preference is that it's one person's opinion. (46) We set up a taste test that challenged people who identified themselves as either Coca. Cola or Pepsi fans: Find your brand in a blind tasting. We invited staff volunteers who had a strong liking for Coca-Cola Classic or Pepsi, Diet Coke, or Diet Pepsi. (47) We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions fur the other. (48) Getting all four samples right was a tough test, but not too tough, we thought, tot people who believed they count recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. (49) While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, halt' the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. (50) A. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants' choices with what mere guess-work could have accomplished.B. There are many Coca-Cola and Pepsi Cola fans around the world.C. These were people who thought they'd have no trouble telling their brand from the other brand.D. But because the two big cola companies-Coca-Cola and Pepsi Cola are marketed so aggressively(攻势地), we've wondered how big a role taste preference actually plays in brand loyalty.E. The diet-cola drinkers did a little worse-only 7 to 27 identified all four samples correctly.F. Our preference test result suggests that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and pric
填空题Representatives of Callahan Media Associates (CMA) announced today that the news agency would attempt to buy the National Broadcasting System (NBS), the second largest television and radio network in the United States. Ronald Callahan, son of Jessica Callahan, who started CMA, told reporters that he expects his company's offering price to be high enough to win out over other offers. ______A. Her success in raising the news reporting standards as well as making the Herald into a profitable business gained Callahan the attention and respect of the British news establishment.B. Philip agreed that Callahan and CMA had done a lot to help American newspapers become more financially secttre, but he expressed fears that the new management was going to make news coverage on NBS irresponsible.C. He indicated that NBS executives had already discussed reorganization plans that might result from a CMA takeover.D. Callahan had never visited the United States before she came to Miami and became the publisher of the Miami Journal almost eight years ago, but she had been reading the newspaper for several years, and she said that she liked the paper's style.E. A native of the United Kingdom, Jessica Callahan began to buy newspapers, magazines, and radio stations in the United States eight years ago.F. But by the time she was 35, she had become a publisher and started CMA, which is now one of the largest media organizations in the worl
填空题A. Cloud-to-ground lightning occurring in the U. S.B. Types of lightningC. Cause of lighruingD. Differences between thunder and thunderstormE. Frequencies of thunderstorms occurring in the world and the U. S.F. Shockwaves as thunder
填空题下面的短文后有2项测试任务:(1)第23~26题要求从所给的6个选项中为第2、4、5、6段每段选择1个最佳标题;(2)第27~30题要求从所给的6个选项中为每个句子确定1个最佳选项。
The Fridge 1 The
fridge is considered a necessity. It has been so since the 1960s when packaged
food first appeared with the label: "store in the refrigerator. "
2 In my fridgeless fifties childhood, I was fed well and healthily.
The milkman came daily, the grocer, the butcher, the baker, and the ice-cream
man delivered two or three times a week. The Sunday meat would last until
Wednesday and surplus bread and milk became all kinds of cakes. Nothing was
wasted and we were never troubled by rotten food. Thirty years on, food
deliveries have ceased, fresh vegetables are almost unobtainable in the
country. 3 The invention of the fridge Contributed
comparatively little to the art of food preservation. A vast variety of
well-tried techniques already existed—natural cooling, drying, smoking, slating,
sugaring, bottling... 4 What refrigeration did promote was
marketing—marketing hardware and electricity, marketing soft drinks, marketing
dead bodies of animals around the globe in search of a good price.
5 Consequently, most of the world's fridges are to be found, not in
the tropics where they might prove useful, but in the wealthy countries with
mild temperatures where they are climatically almost unnecessary. Every winter,
millions of fridges hum away continuously, and at vast expanse, busily
maintaining an artificially-cooled space inside an artificially-heated
house—while outside, nature provides the desired temperature free of
charge. 6 The fridge's effect upon the environment has
been evident, while its contribution to human happiness has been insignificant.
If you don't believe me, try it yourself. Invest in a food cabinet and turn off
your fridge next winter. You may miss the hamburgers but at least you'll get
ride of that terrible hum.
A. The invention of the fridge B. The
pollution caused by fridges C. The widespread need for
fridge D. The days without the fridge E. The
waste of energy caused by fridges F. The fridge's contribution
to commerce
填空题Robots 1.The most sophisticated (先进的) Japanese robots, which have vision systems and work at very high speeds, are still based on American designs. Studies of robots, particularly computer control software, are considered to be generally less advanced in Japan than in America or Europe. 2.Although industrial robots were originally developed as devices for simply handling objects, today their commonest uses are for more skilled work like welding (焊接), spray- painting and assembling components. 3.In Britain, robot sales appropriately peaked in 1984, but have been declining ever since. This is partly because British wage rates are too low to make robots financially attractive and partly because engineers now have more experience with robots and are more aware of the difficulties of introducing them effectively. 4.It has been calculated that a robot uses on average about 100 times more energy than a human to do an equivalent job. 5.It is estimated that 20% of all comic book heroes in Japan are robots. This is an enormous number because comics are so popular that they make up a third of all material published in Japan. 6.The reliability of robots is measured in their M.T.B.F. or mean time between failures. This has risen from about 250 hours in the mid-1970s to about 10,000 hours today (equivalent to working 18 hours a day for two years). One way robot manufacturers have increased reliability is to test every single component they buy, instead of the normal procedure of just testing a small sample. 7.The biggest single benefit of introducing robots claimed by Japanese companies is that they increase quality control. Once programmed, the robots can work more accurately and consistently than humans, who can get tired and bored.
填空题False Fear of Big Fish
Many people believe sharks (鲨鱼) are dangerous and will always try to hurt or even kill humans.
1
A shark exhibition at the National Aquarium (水族馆) in Baltimore, US, proves this. Visitors can touch young sharks, see their eggs develop and watch a dozen different species swim smoothly around a huge tank.
Most people fail to realize that shark attacks don"t happen very often. Humans are more likely to be killed by lightning than by a shark.
2
There, kids can learn, from an early age, not to fear sharks.
"People fear what they don"t know," said Nancy Hotchkiss, an organizer of the exhibition. "Sharks have been around for 400 million years and play an important role in the ocean"s food chain. We want people to discover that sharks are amazing animals that need our respect and protection."
3
A study, published in January in the US magazine,
Science
, found that almost all recorded shark species have fallen by half in the past eight to 15 years. Thousands of sharks are hunted in Asia for special foods, such as shark fin (鱼翅) soup. And many others get caught in nets, while fishermen are hunting other fish.
4
"Some fishing methods are actually cleaning out the ocean for sharks," said Dave Schofield, the manager of the aquarium"s ocean health programme.
5
A. They can watch them develop inside their eggs and feel the skin of the older swimmers.
B. A shocking 100 million sharks are killed every year around the world by humans.
C. In fact, 94 per cent of the world"s 400 species are harmless to humans.
D. It is a worrying situation and some areas have put measures in place to protect these special fish.
E. And to make this point clear, the museum has set up a special touching pool for children.
F. More than half of the sharks caught are smaller than 1 meter long.
填空题Semco At 21, Ricardo Semler became boss of his father's business in Brazil, Semco, which sold parts for ships. Semler Junior worked like a madman, from 7:30 am, until midnight every day. One afternoon, while touring a factory in New York, he collapsed. The doctor who treated him said, "There's nothing wrong with you. But if you continue like this, you'll find a new home in our hospital." Semler got the message. He changed the way he worked. In fact, he changed the ways his employees worked too. He let his workers take more responsibility so that they would be the ones worrying when things went wrong. He allowed them to set their own salaries, and he cut all the jobs he thought were unnecessary, like receptionists and secretaries. (46) . "Everyone at Semco, even top managers, meets guests in reception, does the photocopying, sends faxes, types letters and dials the phone." He completely reorganized the office: instead of walls, they have plants at Semco, so bosses can't shut themselves away from everyone else. (47) . As for uniforms, some people wear suits and others wear T-shirts. Semler says, "We have a sales manager named Rubin Agater who sits there reading the newspaper hour after hour. He doesn't even pretend to be busy. But when a Semco pump on the other side of the world fails, millions of gallons of oil are about to spill into the sea. Rubin springs into action. (48) . That's when he earns his salary. No one cares if he doesn't look busy the rest of the time." Semco has flexible working hours: the employees decide when they need to arrive at work. The employees also evaluate their bosses twice a year. (49) . It sounds perfect, but does it work? The answer is in the numbers: in the last six years, Semco's revenues have gone from $35 million to $212 million. The company has grown from eight hundred employees to 3,000. Why? Semler says it's because of "peer pressure". Peer pressure makes employees work hard for everyone else. (50) . In other words, Ricardo Semler treats his workers like adults and expects them to act like adults. And they do. A. This saved money and brought more equality to the company. B. He knows everything there is to know about our pumps and how to fix them. C. And the workers are free to decorate their workspace as they want. D. Most managers spend their time making it difficult for workers to work. E. If someone isn't doing his job well, the other workers will not allow the situation to continue. F. Also, Semco lets its workers use the company's machines for their own projects, and makes them take holidays for at least thirty days a year.
填空题
Sleeping Giant Right
now, an eruption is brewing in Yellowstone National Park. Sometime during the
next two hours, the park's most famous geyser, Old Faithful, will begin gurgling
boiling water and steam. {{U}} {{U}} 1 {{/U}} {{/U}}
Old Faithful is not only a spectacular sight; it's also a constant
reminder that Yellowstone sits on one of the largest volcanoes in the world. If
you've never heard of Yellowstone's volcano, you're not alone. {{U}}
{{U}} 2 {{/U}} {{/U}}Yet it has erupted three times during the last
2 million years. And one of those eruptions spewed enough volcanic ash and other
debris to blanket half the United States. Yellowstone's volcano
is sometimes called a "supervolcano", or extremely large and explosive caldera
volcano. {{U}} {{U}} 3 {{/U}} {{/U}}This supervolcano formed
over a hot spot, an extremely hot area in Earth's mantle. John Valley, a volcano
professor, said that as the crust moves across a hot spot, the hot spot melts a
section of the plate moving over it, forming "one volcano after
another." The Yellowstone hot spot melts thick continental
crust, which may cause catastrophic eruptions. According to experts the
eruptions that created each of the three calderas in and around Yellowstone
National Park were larger than any other volcanic eruption in recorded history.
The most recent eruption, which happened 640,000 years ago, produced at least
1,000 cubic kilometers of ash and debris, which blanketed most of the western
half of the United States. {{U}} {{U}} 4 {{/U}} {{/U}}
Geological evidence shows Yellowstone has blown its stack every 700,000
years or so. "If nature were truly that regular and reliable, we would be due
for another eruption soon," said Valley. "However, these processes are subject
to variability, so we don't really know when the next eruption will
happen." {{U}} {{U}} 5 {{/U}} {{/U}}It is the
volcanic energy that powers the geysers and hot springs, creates the mountains
and canyons, and generates the unique ecosystems that support Yellowstone's
diverse wildlife. A.Three calderas make up more than a third of
Yellowstone National Park. B.The first Yellowstone eruption, 2
million years ago, released more than double that amount of ash and
debris. C.The volcano is so inconspicuous (不显眼的) that few
people know it exists. D.Then, an enormous fountain will shoot
high into the air. E.While the active geological processes at
Yellowstone do pose some risk to the public, they also make it a unique
treasure. F.Yellowstone National Park attracts the interest of
geologists the world over.
填空题A. Keeping Good Relations with Local Businessmen B. Service Provided by Local Newspapers C. Large Circulation of the National Newspapers D. Special Features of Local Newspapers E. Power of Local Newspapers F. Popularity of Local Newspapers
填空题Interpersonal relationships Since we are social beings, the quality of our lives depends in large measure on our interpersonal relationships. (46) . Social support consists of the exchange of resources among people based on their interpersonal ties. Those of us with strong support systems appear better able to cope with major life changes and daily hassles (困难). (47) . Studies over a range of illnesses, from depression to heart disease, reveal that the presence of social support helps people fend off (挡开) illness, and the absence of such support makes poor health more likely. (48) . First, friends, relatives, and co-workers may let us know that they value us. (49) . Second, other people often provide us with informational support. (50) . Third, we typically find social companionship supportive. Engaging in leisure-time activities with others helps us to meet our social needs while at the same time distracting us from our worries arid troubles. Finally, other people may give us instrumental support, financial aid, material resources, and needed services that reduces stress by helping us resolve and cope with our problems.A. People with strong social ties live longer and have better health than those without such tiesB. They help us to define and understand our problems and find solutions to themC. Our self-respect is strengthened when we feel accepted by others despite our faults and difficultiesD. Social support cushions (缓解) stress in a number of waysE. Helping a sick neighbor with some repair work is an example of social companionshipF. One strength of the human condition is our tendency to give and receive support from one another under stressful circumstances
填空题阅读下面的短文,文章中有5处空白,文章后面有6组文字,请根据文章的内容选择5组文字,将其分别放回文章原有位置,以恢复文章原貌。
{{B}}Time in the Animal World{{/B}} Rhythm controls
everything in Nature. {{U}}(46) {{/U}} The sun provides
a basic time rhythm for all living creatures including humans. Nearly all
animals are influenced by sun cycles and have developed a biological clock in
their bodies following these cycles. The moon also exerts its force and
influence on the sea. Its gravitational attraction causes the rising of the
tide. {{U}}(47) {{/U}} When the moon is behind the Earth, centrifugal
force causes the second tide of the day. Animals living in tidal
areas must have the instinct of predicting these changes, to avoid being
stranded and dying of dehydration. Since the time of the dinosaurs, the king
crab has been laying eggs at the seaside in a set way. To avoid predator fish,
the eggs are always far from seawater and protected by sand. In the following
two months, the eggs undergo dramatic changes related to the cycles of the moon.
When the second spring tide comes, the young king crabs have matured.
{{U}}(48) {{/U}} Most of the mammals, either the giant
elephant or the small shrew, have the same average total number of heartbeats in
their lifetime. Shrews live only for two and a half years, and spend their life
at a high speed and high tempo. Animals like shrews with a pulse rate of 600 per
minute have an average total of eight hundred million heartbeats throughout
their life. The African elephant has a pulse rate of 25 beats per minute, and a
life span of 60 years. The size of the body determines the speed of life.
{{U}}(49) {{/U}} As we get older, our sense of time is
being influenced by the physiological changes of our body. The elderly spend
more time resting, and do few sports. {{U}}(50) {{/U}} For a child, a
week is seen as a long time.A. For an adult, time goes fast year by
year.B. It controls, for example, the flapping of birds' wings, the
beating of the heart and the rising and setting of the sun.C. The
larger the animal is, the longer its life span is and the slower its life tempo
is.D. The tide goes out when the moon moves away and its attraction is
weaker.E. We always tend to think all the animals have the same sense
of time as human beings.F. The second spring tide takes them back to
the sea.
填空题A the nucleus of a cell B cloned human beings C a human being in two years D a law to ban human cloning E a report on human cloning F heavy media coverage
填空题阅读下面的短文,文章中有5处空白,文章后有6组文字,请根据文章的内容选择5组文字,将其分别放回文章原有位置,以恢复文章原貌。
There are about 350 species of sharks. The largest sharks are
the whale shark and the basking shark, which feed on plankton and small fish.
The adult whale shark grows to about 13 meters long, while the basking shark
extends a little over 8 meters.{{U}} (46) {{/U}}On the other hand, there
are a number of them which have attacked and killed swimmers. These sharks
include the great hammerhead, blue, whitetip, and, of course, the great white
shark. {{U}} (47) {{/U}}The great white grows to between
5 and 8 meters long and can weigh more than 1300 kilograms. It can swim through
the eater at speeds reaching 32 kilometers per hour. However, one of the fastest
swimmers in the shark family is the blue shark, which can swim at a speed of
nearly 752 kilometers per hour. {{U}} (48) {{/U}}They
can grow as long as 5 centimeters, and they are very sharp. Unlike humans, who
have two sets of teeth in their life time, some sharks can have as many as 5 or
6 sets. It is rare for a shark to have fewer than 4 sets. It is rare for a shark
to have fewer than 4 sets. As the shark's teeth are worn out, they fall out and
are replaced by the next row. {{U}} (49) {{/U}}In a
lifetime some sharks can grow and lose between 10,000 and 30,000
teeth. Sea biologists have discovered that the shark has a
remarkably large brain and a well-developed sensory system. The animal has an
extraordinary sense of smell and excellent vision. {{U}}
(50) {{/U}}Special sensory pits on the shark's nose and chin can
detect weak electrical fields in the water that are produced by fish and other
animals. Scientists have concluded that sharks associate food with electrical
fields. Scientists also believe that sharks create their own electrical fields
to aim them in knowing where to go in the sea. A. Must of
the species are not particularly cruel. B. Sharks have
lived on earth for more than 180 million years. C. The
great white is the largest and cruelest of all animals known to attack
humans. D. Some sharks can wear out a full set of teeth
in less than 6 months. E. One of the most unusual aspects
of the shark is its teeth. F. But sharks are also
sensitive to electrical fields.
填空题You Need Courage! Shortly after I began a career in business, I learned that Carl Weatherup, president of PepsiCo (百事可乐公司), was speaking at the University of Colorado. I tracked down the person handling his schedule and managed to get myself an appointment. (46) . So there I was sitting outside the university’s auditorium, waiting for the president of PepsiCo. I could hear him talking to the students.., and talking, and talking. (47) He was now five minutes over, which dropped my time with him down to 10 minutes. Decision time. I wrote a note on the back of my business card, reminding him that he had a meeting. “You have a meeting with Jeff Hoye at 2:30 pm.” I took a deep breath, pushed open the doors of the auditorium and walked straight up the middle aisle (过道) toward him as he talked. Mr. Weatherup stopped. (48) Just before I reached the door, I heard him tell the group that be was running late. He thanked them for their attention, wished them luck and walked out to where I was now sitting, holding my breath. (49) He spent the next 30 minutes offering me his time, some wonderful stories that I still use, and an invitation to visit him and his group in New York. But what he gave me that I value the most was the encouragement to continue to do as I had done. (50) When things need to happen, you either have the nerve to act or you don’t.A. I began breathing again and we grabbed (霸占) an office right there at school and closed the door.B. As I sat listening to him, I knew that I could trust him, and that he deserved every bit of loyalty I could give to him.C. I became alarmed: his talk wasn’t ending when it should have.D. He said that it took nerve for me to interrupt him, and that nerve was the key to success in the business world.E. I was told, however, that he was on a tight schedule and only had 15 minutes available after his talk to the business class.F. I handed him the card then I turned and walked out the way I came.
填空题阅读下面的短文,文章中有5处空白,文章后有6组文字,请根据文章的内容选择5组文字,将其分别放回文章原有位置,以恢复文章原貌。
{{U}} (46) {{/U}}Picturephone service, which will
become available commercially in the 1970s, will at first probably be used by
large business corporations.{{U}} (47) {{/U}}It is already clear that
"the next best thing to being there" is going to be a Picturephone
call. {{U}} (48) {{/U}}This "new light", first produced
by scientists in 1960, can beam continuously and with extraordinary
intensity.{{U}} (49) {{/U}}In other words, they are thinking of using
light for the same purpose radio waves are used—to transmit telephone calls, TV
programs, and data messages from one point to another. With the expansion of
Picturephone service and highspeed data communications between computers,
present message-carrying capacities may soon become inadequate. As it turns out
to be technically and economically' sound, the laser might prove to be a major
breakthrough in telephone communications. Current research in
telephone communications is so extensive and changes are coming about so rapidly
that no one can predict with accuracy what the telephone of tomorrow will look
like.{{U}} (50) {{/U}}。 A. But as Picturephone
service becomes available, it will no doubt spread from the office to the
home. B. Instead of using light to see by, telephone
researchers are thinking of ways to use light to communicate by.
C. For many people the most' exciting development in recent years
is Picturephone service. D. One area that is being
seriously considered is communications service "on the move".
E. But there is at least one prediction that can be made with assurance:
There will be more and more telephones in the future, and they will be better
ones. F. Possibly the most significant research now being
conducted is in the use of the laser beam in telephone communications.
填空题Almost Human?
Scientists are racing to build the world"s first thinking robot. This is not science fiction: some say they will have made it by the year 2020. Carol Packer reports machines that walk, speak and feel are no longer science fiction.
Kismet is the name of an android (机器人) which scientists have built at the Massachusetts Institute of Technology (MIT). Kismet is different from the traditional robot because it can show human emotions. Its eyes, ears and lips move to show when it feels happy, sad or bored. Kismet is one of the first of a new generation of androids—robots that look like human beings—which can imitate human feelings. Cog, another android invented by the MIT, imitates the action of a mother. However, scientists admit that so far Cog has the mental ability of a two-year-old.
The optimists (乐观主义者) say that by the year 2020 we will have created humanoids (机器人) with brains similar to those of all adult human being. These robots will be designed to look like people to make them more attractive and easier to sell to the public.
What kind of jobs will they do? In the future, robots like Robonaut, a humanoid invented by NASA, will be doing dangerous jobs, like repairing space stations. They will also be doing more and more of the household work for us. In Japan, scientists are designing androids that will entertain us by dancing and playing the piano.
Some people worry about what the future holds. Will robots become monsters (怪物)? Will people themselves become increasingly like robots? Experts predict that more and more people wilt be wearing micro-computers, connected to the Internet, in the future. People will have micro-chips in various parts of their body, which will connect them to a wide variety of gadgets (小装置). Perhaps we should not exaggerate (夸大) the importance of technology, but one wonders whether, in years to come, we will still be falling in love, and whether we will still feel pain. Who knows?
填空题A over the past 50 years B beneath the earth surface C by more than 50 percent D for more than four decades E as a raw material F for families
填空题The discovery of the genetic code of chimps will be helpful to______
填空题 阅读下面的短文,文章中有5处空白,文章后面有6组文字,请根据文章的内容选择
5组文字,将其分别放回文章原有位置,以恢复文章原貌。
{{B}}
Success Stories{{/B}} One of the most successful fashion
companies in the world is Benetton. The Benetton family opened their first shop
in Italy in 1968. {{U}}(46) {{/U}} Benetton followed four marketing
principles in order to achieve their success. The first
principle is Consumer Concept. To build a successful business, you have to
develop products around things people value, especially quality. {{U}}(47)
{{/U}} He created clothes to match people's wants: the style is casual; the
colors and patterns are bold; and the quality is excellent. The
System Link is another feature of good marketing. For Benetton, this means
waiting to get information about what customers like and what they dislike
before making the clothes. {{U}}(48) {{/U}}. The
Information Link means making sure the company responds quickly to people's
demands. {{U}}(49) {{/U}} This information is then sent to the main
office in Italy. Benetton can use this information to identify popular products
and to continue making them; it can also identify less popular products and stop
making them. A final important marketing principle is the Retail
Link. There are Benentton stores in countries around the world. All the stores
have the same clothing, the same window displays, and the same approach to
sales. {{U}}(50) {{/U}}. The things people like about
Benetton stores are that the quality is always high and the prices are generally
low. And that spells success.A. The founder of Benetton began by asking
people what they wanted.B. There used to be a good reason for this.C.
When something is sold at a Benetton store, the store records information about
the type, size, and color of the item.D. Today, there are Benetton shops in
major cities all over the world.E. This means that customers can go into any
Benetton store in the world and be sure of what they are buying.F. In other
words, Benetton's clothes are made to order.
