单选题TV Commercials and Print Ads Despite the fact that advertisers spend ＄ 44 billion on the major television networks and cable TV advertising, a new study show that consumers think print ads more entertaining and less offensive than television commercials. They study, conducted by Video Storyboard Tests in New York, showed that more consumers considered prints ads "artistic" and "enjoyable". The 2,000 consumers surveyed blasted TV ads compared to their print counterparts: 34 percent of respondents thought print ads were artistic, compared with 15 percent for television ads; 35 per cent thought print ads were enjoyable, compared to 13 percent for television; and, most surprising, 33 percent of consumers felt print ads were entertaining, compared to only 18 percent for TV ads. Much of the artistic impact and positive reaction to print ads comes from the illustrations used. The illustration is primary in creating the mood for a print ad, which ultimately affects consumers' feelings about the image of the brand. While the study's sponsors were somewhat surprised by the survey results, some industry executives felt that print ads were finally getting the credit they deserve. Richard Kirshenbaum, chair and chief creative officer of Kirshenbaum, Bond Partners, a New York advertising and public relations firm, is one such believer. In fact, Kirshenbaum says that when he looks to hire a person for a creative position in his agency, "I always look at the print book first because I think it is harder to come up with a great idea on a single piece of paper. " But as impressed as computers say they are by the aesthetics (美学)and style of print ads, televisions executives (as you might expect )dismiss the findings. One network official said, "Nothing will replace the reach and magnitude of an elaborately produced television spot. TV ads get talked about. Print ads don't. /

单选题While we don"t agree, we continue to be friends.

单选题Everyday Tom had nothing to do but pass away time. A. catch up with B. waste C. kill D. save

单选题Many of these 'decision-support' programs are poorly conceived and can be a waste of both time and money.A. planB. gameC. computerD. software

单选题Accompanied by cheerful music, we began to dance.

单选题I {{U}}notified{{/U}} him that my address had changed.

单选题Such a database would be extremely costly to set up .

单选题Blindness first began creeping up on Barbara Campbell when she was a teenager, and by her late 30s, her eye disease had stolen what was left of her sight. Reliant (依赖于) on a talking computer for reading and a cane for navigating New York City, where she lives and works, Ms. Campbell, now 56, would have been thrilled to see something. Anything. Now, as part of a striking experiment, she can. So far, she can detect burners on her stove when making a grilled cheese, her mirror flame, and whether her computer monitor is on. As part of the experiment, Ms. Campbell now are able to all the following EXCEPTA. walking in the city without the cane.B. seeing her mirror flame.C. telling whether her computer monitor is on.D. detecting burners on her stov

单选题Campbell believes people should pay more attention to health promotion and disease prevention because most of these diseases

单选题A peculiarly pointed chin is his most memorable facial characteristic .

单选题The sun {{U}}encourages{{/U}} the growth of plants.

单选题The walls are made of (hollow) concrete blocks.

单选题The city was Uliterally/U destroyed.

单选题TV Goes Digital Coming soon to your TV: views of the hottest live basketball plays from any seat in the stadium. What a better look at that three-point shot? Call for a replay from behind the basket. Or better yet, follow the "view" of the ball as it goes through the net. While watching, you might use a built-in speakerphone to talk with a fan in the stands. Or send the score via e-mail to your father in Japan. Sounds impossible? It won't be when the computerized television industries combine to create digital TV-machines that receive, send, store, and manipulate TV programs the way computers now manipulate other data. Industry and government representatives recently reached an agreement on how this technology will take place. New digital TVs that allow current TVs to receive digital signals may hit stores by next spring. To understand how the digital revolution will change the way you watch TV it helps to know how TVs work now. Today, TV networks such as CBS and Fox broadcast TV shows as analogue electrical signals. These signals travel via the airwaves, satellites, or cable as a continuous stream of electromagnetic energy(like light and radio waves). But this system leaves a lot of room for error. The main problem is that interference can change the voltage of the signal as it travels. This may result in a distorted or miscolored picture. If we send out the signal in a form that is nearly free from interference-binary(两位数的)code, pictures and colors are not distorted. You'll need to buy a new TV to receive these signals. And the new sets may cost 1,000 US dollars more than today's TVs. But they'll come with other benefits that may make the price worthwhile. For one thing, the screens will be wider, like movie screens. In addition, the color will be richer. And you'll also get digital CD-quality sound. Besides these benefits, digital TVs can offer you a much wider choice of programs. Digital data can expand TV choices because computers can compress digital signals. Broadcasters will be able to send six times as much information on the same "channel".

单选题Better Control of TB Seen If a Faster Cure Is Found The World Health Organization estimates that about one-third of all people are infected with bacteria that cause tuberculosis . Most times, the infection remains inactive. But each year about eight million people develop active cases of TB, usually in their 1 . Two million people die 2 it. The disease has 3 with the spread of AIDS and drug-resistant forms of tuberculosis. Current treatments take at least six months. People have to 4 a combination of several antibiotic drugs daily. But many people stop 5 they feel better. Doing that can 6 to an infection that resists treatment. Public health experts agree that a faster-acting cure for tuberculosis would be more effective. Now a study estimates just how 7 it might be. A professor of international health at Harvard University led the study. Joshua Salomon says a shorter treatment program would likely mean not just more patients 8 It would also mean 9 infectious patients who can pass on their infection to others. The researchers developed a mathematical model to examine the effects of a two-month treatment plan. They 10 the model with current TB conditions in Southeast Asia. The scientists found that a two-month treatment could prevent about twenty percent of new cases. And it might 11 about twenty-five percent of TB deaths. The model shows that these 12 would take place between two thousand twelve and two thousand thirty. That is, if a faster cure is developed and in wide use by two thousand twelve. The World Health Organization 13 the DOTS program in nineteen ninety. DOTS is Directly Observed Treatment, Short-course. Health workers watch tuberculosis patients take their daily pills to make 14 they continue treatment. Earlier this year, an international partnership of organizations announced a plan to expand the DOTS program. The ten-year plan also aims to finance research 15 new TB drugs. The four most common drugs used now are more than forty years old. The Global Alliance for TB Drug Development says its long-term goal is a treatment that could work in as few as ten doses.

单选题The reporter was accused of unprofessional conduct .

单选题Young people all over the world are Ufascinated/U by science.

单选题Many of the normal - weight girls were trying to lose pounds

单选题Which of the following factors does NOT contribute to happiness?

单选题A physician "s sacred duty is to heal the sick.