填空题No
1
way exists to explain how to form a good idea. You think about a problem until you are tired, forget it, maybe sleep on it, and then
2
! When you"re not thinking about it, suddenly the answer arrives as a gift from the gods.
Of course, all ideas don"t occur like that but so many do, particularly the most important ones. They burst into the mind, glowing with the heat of
3
. How they do it is a
4
, but they must come from somewhere. Let"s assume they come from the "
5
". This is reasonable, for psychologists use this term to describe
6
processes, which are unknown to the
7
Creative thought depends on what was unknown becoming known.
All of us have
8
this sudden arrival of new idea, but it is easiest to examine it in the great creative
9
. One can draw examples from genius in any field. All truly creative activities depend in some degree on these
10
from the unconscious, and the more highly
11
the person, the shaper and more
12
the signals become.
In the example of Richard Wagner
13
the opening to "Rhinegold", the conscious mind at the moment of creation knew something of the actual processes by which the
14
was found.
As a
15
, Henri Poincare"s finding of the Fuchsian functions make us see the conscious mind
16
the new combinations being formed in the unconscious, while the Wagner story shows the sudden
17
of a new concept into consciousness.
Wagner"s and Poincare"s experiences are
18
of countless others in every field of culture. The unconscious is certainly the source of
19
activity. But in creative thought the unconscious is responsible for the production of new organized forms from relatively
20
elements.
填空题If the entire human species were a single individual, that person would long ago have been declared mad. The insanity would not lie in the
1
of the human mind—though it can be a black and raging place indeed. And it certainly wouldn"t lie in the
2
. The madness would lie instead in the fact that both of those qualities, the savage and the splendid, can exist in one creature, one person,
3
.
We"re a species that is capable of almost dumbfounding kindness. We nurse one another,
4
, weep for one another. Ever since science taught us how, we willingly tear the
5
and give them to one another. And at the same time, we
6
. The past 15 years of human history are
7
of those subatomic particles that are created in accelerators and
8
, but in that fleeting instant, we"ve visited untold horrors on ourselves. As the
9
species the planet has produced, we"re also the lowest, cruelest, most blood-drenched species. That"s
10
.
What does, or ought to, separate human beings with other species is our highly developed
11
, a primal understanding of good and bad, of right and wrong, of what it means to suffer not only our own pain, but also the pain of others. That quality is
12
of what it means to be human. Why it"s an essence that so often spoils, no one can say.
Morality may be a hard concept to grasp, but
13
. Psychologists believe even kids can feel the difference between a matter of morality and one of
14
innately. Of course, the fact is that a child will sometimes hit and won"t feel particularly bad about it either—unless he"s caught. The same is true
15
or despots who slaughter. The rules we know, even the ones we intuitively feel, are by no means
16
.
Where do those intuitions come from? And
17
about following where they lead us? Scientists can"t yet answer those questions, but that hasn"t
18
. Brain scans are providing clues. Animal studies are providing more.
19
are providing still more. None of this research may make us behave better, not right away at least. But all of it can help us understand ourselves—
20
perhaps, but an important one.
填空题Most people would be impressed by the high quality of medicine available to most Americans. There is (1) , a great deal of attention to the individual, a vast amount of (2) , and intense effort not to make mistakes because of the (3) which doctors and hospitals must face in the courts if they (4) . But the Americans are in a mess. The problem is the way in which the health care is (5) Contrary to public belief, it is not just a free competition system. The private system has been joined (6) , because private care was simply not looking after (7) . But even with this huge public part of this system, which this year will eat up (8) —more than 10 per cent of the US Budget— (9) are left out. These include about half the (10) unemployed and those who fail to meet (11) on income fixed on a government trying to (12) where it can. The basic problem, however, is that there's no (13) over the health system. There's no confinement to what doctors and hospitals (14) , other than what the public is able to pay. (15) has shot up and prices have climbed. When faced with toothache, a sick child, or a (16) , all the unfortunate person concerned can do is pay up. Two-thirds of the population are (17) Doctors charge as much as they want, knowing that the insurance company will pay the bill. (18) in the U. S. A. is among the most worrying problems. In 2004 (19) climbed 15.9 per cent--about twice (20)
填空题
To develop a little the line of the poet Edmund Spenser, who
in the sixteenth century wrote, " Sweet Thames run softly, till I end my song":
it still runs softly enough but could never be called sweet in any gustatory{{U}}
(1) {{/U}}. If its brown-black color{{U}} (2) {{/U}}sound
sufficient warning we could, but will{{U}} (3) {{/U}}recalling the
dreadful things that Thames oarsmen say a mere mouthful will do to anyone{{U}}
(4) {{/U}}. Probably Spenser was using the word "sweet" in the sense
of "dear" rather than of{{U}} (5) {{/U}}. Not necessarily though, for
the river was still, a century after Spenser, clear enough for{{U}} (6)
{{/U}}to dive into it from the terraces of their waterside mansions.
However, Spenser would probably{{U}} (7) {{/U}}to learn that today the
river is chemically in better shape than it has been for many years—a fact borne
out by the{{U}} (8) {{/U}}of fish now to be found, and angled for, in
the reaches of Central London, that is, between,{{U}} (9) {{/U}},
Battersea and Tower Bridges. More important, perhaps, than
its{{U}} (10) {{/U}}or opacity, the Thames is an{{U}} (11)
{{/U}}vantage point from which to see London,{{U}} (12) {{/U}}how
the great machine works and how it has changed. The river traffic was once
brisker: engravings of the Thames around London Bridge{{U}} (13)
{{/U}}depict almost as many craft on the water as buildings on the bank.
Traders and ferries plied up, down and across,{{U}} (14) {{/U}}at the
numerous water-steps and warehouses{{U}} (15) {{/U}}. For
Romantics, seeking a location to sympathize with a mood, this is free; the river
is a{{U}} (16) {{/U}}source. By night the floodlighting of St. Paul’s,
the myriad bulbs on Chelsea Bridge,{{U}} (17) {{/U}}the black liquid
ribbon that winds between them. By day there are a hundred visits to make the
spirit{{U}} (18) {{/U}}, from Westminster to the Pool of London, and
downstream to Greenwich. In a gender mood it is pleasant to move upstream, where
the river seems narrower, and there imitate the mud-larks,{{U}} (19)
{{/U}}the shore at Strand-on-the-Green or Isleworth; it is calmer here,
and{{U}} (20) {{/U}}ducks seems almost to bring a whiff of the open
countryside.
填空题Being obese is more than being{{U}} (1) {{/U}}. To determine if someone is obese, doctors and other{{U}} (2) {{/U}}professionals need to measure a person's{{U}} (3) {{/U}}and weight. People gain weight when the body takes in more{{U}} (4) {{/U}}than it burns off. Some of your{{U}} (5) {{/U}}tell your body how to metabolize food. Sometimes{{U}} (6) {{/U}}can fuel obesity as well. One important factor in weight gain is a{{U}} (7) {{/U}}lifestyle, as people are much less active today than they used to be in their spare time. According to the World Health Organization, about{{U}} (8) {{/U}}billion people in the world are overweight and at least 300 million of them are{{U}} (9) {{/U}}, even though obesity is one of the 10 most{{U}} (10) {{/U}}health risks. In the United States, women are slightly more at risk for becoming obese than men. Race and{{U}} (11) {{/U}}also can be factors. Obesity makes a person feel tired and{{U}} (12) {{/U}}, and is also associated with{{U}} (13) {{/U}}problems such as{{U}} (14) {{/U}}and sleep apnea. People who ate obese are more likely to be{{U}} (15) {{/U}}, which can start a vicious cycle. The keys to healthy weight are regular{{U}} (16) {{/U}}and good{{U}} (17) {{/U}}habits. You may also want to keep a food and activity{{U}} (18) {{/U}}. You might also want to consider attending a{{U}} (19) {{/U}}group. Above all, surround yourself with{{U}} (20) {{/U}}and family who can help you tackle these important changes in your life.
填空题Einstein said in 1945, "Now everything has changed (1) our manner of thinking... We shall require a (2) new manner of thinking if mankind is (3) ." Then, what leadership is required today? The first requirement is a new kind of leadership (4) a new manner of thinking. From ancient times to the present, the most (5) leaders have been war leaders, many of them warriors themselves, (6) for their heroic deeds as in the ancient world, more commonly for heroic (7) in the modem world. Many were indeed great leaders, like Churchill, who through eloquence and force of (8) inspired the British people to stand against Hitler's onslaught. But (9) , what was so great about Alexander the Great, who (10) the culture, politics, or religion of the ancient world, whose (11) was one of conquest, destruction, serf-aggrandizement, and savagery? The age of warrior kings and of warrior presidents has passed. The nuclear age (12) a different kind of leadership—a leadership of intellect, judgment, (13) , and rationality, a leadership committed to (14) , to world peace, and to the improvement of the human condition. Today we need a leadership that recognizes that the fundamental challenge in this nuclear hi-tech era is one of psychology and education (15) human relations. It is not the kind of problem that is likely to be resolved (16) —even the sophisticated expertise of our most gifted military thinkers, who (17) exotic weapon systems and strategic doctrines. The attributes (18) are the human attributes of compassion and common sense, of intellect and creative imagination, and of empathy and (19) . As Abraham Lincoln put it in his second (20) to Congress, during the worst days of the Civil War, "As our case is new, so we must think anew and act anew. We must disenthrall ourselves, and then we shall save our country. /
填空题 Today, I speak from this podium a final time as your
president. As I depart, I want to thank all of you, students, faculty, {{U}}
{{U}} 1 {{/U}} {{/U}}, with whom I have been privileged to work over
these past years. Some of us have had our disagreement, but I know that which
unites us {{U}} {{U}} 2 {{/U}} {{/U}}. Some
things look different to me than they did five years ago. The world that today's
Harvard's graduates are entering is {{U}} {{U}} 3 {{/U}}
{{/U}}than the world administrators entered. It is a world where
opportunities {{U}} {{U}} 4 {{/U}} {{/U}}for those who know how
to teach children to read, or those who know how to {{U}} {{U}} 5
{{/U}} {{/U}}; never greater for those who can master {{U}} {{U}}
6 {{/U}} {{/U}}legal codes, faith traditions, computer platforms,
{{U}} {{U}} 7 {{/U}} {{/U}}. It is also a world
where some are left further and further behind, those who are not educated,
those {{U}} {{U}} 8 {{/U}} {{/U}}, those for whom equal
opportunity is just {{U}} {{U}} 9 {{/U}} {{/U}}.
Scientific and technological advances are enabling us to comprehend the
{{U}} {{U}} 10 {{/U}} {{/U}}the cosmos, the most basic
constituents of matter, and {{U}} {{U}} 11 {{/U}} {{/U}}. At the
same time, today, {{U}} {{U}} 12 {{/U}} {{/U}}of human beings
imperil not only life on the planet, but {{U}} {{U}} 13 {{/U}}
{{/U}}. Globalization is making the world smaller, faster and richer. Still, 9/11,
avian flu, and war remind us that a smaller, faster world is {{U}} {{U}}
14 {{/U}} {{/U}}. Our world is bursting with knowledge,
but desperately {{U}} {{U}} 15 {{/U}} {{/U}}. Now, when sound
bites are getting shorter, when {{U}} {{U}} 16 {{/U}} {{/U}},
and when individual lives grow more frenzied, college graduates {{U}}
{{U}} 17 {{/U}} {{/U}}are what our world needs. For all these
reasons I believed, and I believe even more strongly today, in {{U}}
{{U}} 18 {{/U}} {{/U}}of universities. Universities
are where the wisdom we cannot afford to lose is {{U}} {{U}} 19
{{/U}} {{/U}}. Among all human institutions, universities can {{U}}
{{U}} 20 {{/U}} {{/U}}to future possibilities, can look through
current considerations to emergent opportunities.
填空题Posters have been put up all over Jakarta,
1
Indonesians to make a success of the people"s consultative assembly. But
2
, there"s very little chance of things
3
for President Suharto. Most of the members of the assembly are strong Suharto loyalists. The few who might
4
dissent from re-appointing Mr. Suharto for
5
will not get their voices heard. Most of the assembly"s discussions over the next eleven days
6
the public. As he already has
7
of Indonesia"s most powerful institutions, the armed forces in the
8
Golkar Party, there was never any real possibility of President Subarto
9
, despite the severe economic crisis in Indonesia and the fact that there is
10
corruption and president"s
11
. He is already 76 years old. Critics have described the assembly meetings as
12
a coronation than an election. But Mr. Suharto is taking no chances.
13
troops and police have been deployed in Jakarta alone, to prevent any trouble from
14
. Over the past months, towns across Indonesia
15
by food riots and there have been several demonstrations in the capital.
16
is now as high as anyone here can remember, and yet with opposition groups fragmented and
17
the security forces head on, there"s little chance of Mr. Suharto being forced to
18
Even some of the president"s most strident critics acknowledge that he still has
19
in his hands, and for now,
20
can decide who should replace him and when.
填空题There are three different body types: ectomorph, mesomorph and endomorph. Learning about all three and knowing which body type you are will help you understand why certain aspects of diet and workout are
1
and
2
for you than they are for other people. The main differences between the three different body types are
3
speed and bone structure. Ectomorph is the naturally
4
body type. Born with a super
5
metabolism, the ectomorph can
6
pretty much whatever they want and never get fat. However, the same quick metabolism also makes it extremely
7
for an ectomorph to gain weight and muscle. Endomorph is the naturally
8
body type. It"s basically the complete
9
of the ectomorph. An endomorph could eat
10
as much as other people and still gain
11
. Born with the slowest metabolism, the endomorph gains weight the quickest and easiest. Unlike the ectomorph and the endomorph that both have a
12
and
13
side, the mesomorph has the best of both worlds. They gain muscle almost as well as an
14
, yet can lose fat almost as well as an ectomorph. You can"t change your
15
. It"s just not possible. However, you can still be your own
16
. You just need to tailor your
17
and workout accordingly. The endomorph can lose weight. The ectomorph can gain weight and muscle. The
18
can do all of the above. Whether you are an ectomorph, mesomorph or endomorph, it is you, through hard work and dedication, proper diet and
19
, that decide what your body wii1 become. The three different body types are just a natural
20
point.
填空题Extinction is
1
speed. The world"s rain forests are being
2
at an alarming rate. Oceans are being
3
of fish. Pastures are turned into
4
jungles. To support biodiversity, we need to eat
5
. What we eat
6
our relationship with nature.
Fast food is an ecological
7
. Fast food chains
8
rain forests for cattle grazing. The land beneath rain forests has to be
9
within a few years. Fast food chains serve the
10
food all over the world. Local farmers abandon their
11
crops and try to grow the
12
needed for the very limited international
13
.
In supermarkets, the diversity is only in the
14
, while the
15
is always the same. Food choices are being dangerously
16
. Multinational corporations have already succeeded in
17
many plants and animals.
To preserve biodiversity, we can choose to eat in
18
restaurants rather than fast food chains, buy local
19
produce and avoid buying
20
fruits and vegetables.
填空题
In the United States, older people rarely live with their
adult children. But in many other cultures children are expected to care for{{U}}
(1) {{/U}}. In some parts of Italy, the percentage of adult children
who reside with their parents{{U}} (2) {{/U}}. In Thailand, too,
children are expected to care for their elderly parents; few Thai elderly{{U}}
(3) {{/U}}. What explains these differences in{{U}}
(4) {{/U}}across cultures? Modernization theory linked{{U}} (5)
{{/U}}household to low levels of economic development. In{{U}} (6)
{{/U}}, the elderly live with their children in large extended family
units{{U}} (7) {{/U}}. But with modernization, children move to urban
areas, leaving old people behind in{{U}} (8) {{/U}}. Yet modernization
theory can't explain why extended family households{{U}} (9) {{/U}}in
the United States or England, or why families in Italy, which is{{U}} (10)
{{/U}}, maintain a strong tradition of intergenerational living. Clearly,
economic development alone cannot explain{{U}} (11) {{/U}}living
arrangements. Another theory associated intergenerational living
arrangements with{{U}} (12) {{/U}}. In some cultures, the stem family
pattern of inheritance predominates. {{U}}(13) {{/U}}, parents live with
a married child, usually the oldest son, who then{{U}} (14) {{/U}}when
they die. The stem family system was once common in Japan, but changes in
inheritance laws, {{U}}(15) {{/U}}broader social changes brought about
by{{U}} (16) {{/U}}and urbanization, have undermined the tradition. In
1960 about 80 percent of Japanese{{U}} (17) {{/U}}lived with their
children; by 1990 only 60 percent did—a figure that is still high by U.S.
standards, but which has been{{U}} (18) {{/U}}. In Korea, too,
traditional living arrangements are eroding:{{U}} (19) {{/U}}who live
with a son declined from 77 percent in 1984 to 50 percent{{U}} (20)
{{/U}}.
填空题
It is difficult to give a description of{{U}} (1)
{{/U}}because they vary from state to state and city to city.
Some towns allow the sale of very weak, {{U}}(2) {{/U}}, known as
"three-two" beer. Some places{{U}} (3) {{/U}}of any alcohol on Sundays,
not only in bars but also in shops. You may find a locked bar over the alcohol
shelves. In many parts of America, you are not allowed to drink
alcohol{{U}} (4) {{/U}}. That is, you may not sit in a park or{{U}}
(5) {{/U}}drinking beer, and you cannot even take a nice bottle of
wine{{U}} (6) {{/U}}. In some public places, people can be seen taking
drinks from cans{{U}} (7) {{/U}}. These are not cans of Coca-Cola.
{{U}}(8) {{/U}}you are not allowed to drink alcohol while driving, or
even{{U}} (9) {{/U}}container in the car. Some bars{{U}} (10)
{{/U}}only for beer and wine. Others are also allowed to sell spirits and
thus, as Americans say, "{{U}} (11) {{/U}}". Many bars
have a period{{U}} (12) {{/U}}, often longer than an hour, when they
sell drinks with prices{{U}} (13) {{/U}}. This is usually around 5p.m.
and may be only{{U}} (14) {{/U}}of the week. Legal
drinking age varies from state to state but is generally{{U}} (15)
{{/U}}. Some states permit{{U}} (16) {{/U}}at 18 but spirits only at
21. Others permit the consumption only of "three-two" beer from 18 to 21.
{{U}}(17) {{/U}}, in some parts of the USA, young people{{U}} (18)
{{/U}}, marry, raise children, keep full-time jobs, be tried in courts as
adults, join the army and even buy guns but not{{U}} (19) {{/U}}. In
some places 18 to 21 year olds are allowed into bars but not allowed to
drink. Another even more interesting aspect of American
drinking-age laws is that in some places people{{U}} (20) {{/U}}are not
even allowed to sell alcohol.
填空题When you enter into a conversation, you expect the other person to communicate exactly as you do, and the other person expects you to communicate just as he or she does. If these expectations are not met, communication
1
begins. On the other hand, in some situations, a person may expect the other person not to communicate in a
2
style. When two people start to develop an
3
relationship, complementary communication
4
often emerge. Once you begin to know and like another individual, you accept or become
5
of his or her communication style and the inherent
6
and weakness. It would not be
7
for you to manage communication conflicts if you remember the following
8
-step process: First, you should understand your own
9
style of communication. Second, you should be able to
10
the other person"s dominant style of communication. Third, you need to use different
11
of communication to deal with different expectations, so as to accomplish your
12
. Fourth, you will develop new expectations for your
13
communication activity. A person"s communication style is
14
and
15
influenced. Your personality also interacts with your style of communication. Remember descriptions of
16
such as charming, rude, dynamic, boring, pleasant, and dishonest are not communication style characteristics. In the process of analyzing and
17
communication events, the first step is to identify the other person"s style of communication. The next step is to
18
your style to meet the other person"s
19
. By controlling your style of communication, you can learn to control the
20
of the communication activity.
填空题 My questions for discussion today are. What are the
requirements to become a good leader? Are {{U}} {{U}} 1 {{/U}}
{{/U}}inherent? The answers to these questions in a layman
language can be given like this: a leader is one who {{U}} {{U}} 2
{{/U}} {{/U}}, who can control the behavior of others and who can manage
others to {{U}} {{U}} 3 {{/U}} {{/U}}. Leadership is not limited
to position, experience, training, title or authority. After studying the
biography of hundreds of {{U}} {{U}} 4 {{/U}} {{/U}}it can be
concluded that up to some extent leadership qualities {{U}} {{U}}
5 {{/U}} {{/U}}, but good leaders are created or made and they are not
born because these inherent qualities need to {{U}} {{U}} 6
{{/U}} {{/U}}. But this also does not mean that if a person does not possess
those inherent qualities he {{U}} {{U}} 7 {{/U}} {{/U}}. The
fact is that a person can become a leader if he {{U}} {{U}} 8
{{/U}} {{/U}}to become a successful leader and on his way he constantly
develops himself {{U}} {{U}} 9 {{/U}} {{/U}}, training and then
experience. Now how does a person become a {{U}} {{U}}
10 {{/U}} {{/U}}? It is a simple five-step process. This process can
make you a successful leader. The steps are as follows:
{{U}} {{U}} 11 {{/U}} {{/U}}: A leader cannot exist without a
vision. He should have a clear view of {{U}} {{U}} 12 {{/U}}
{{/U}}that he wants to achieve in his life. A leader should know
{{U}} {{U}} 13 {{/U}} {{/U}}: A wise leader is one who has a
clear knowledge of his strengths and weaknesses. Without self-analysis he will
not be able to {{U}} {{U}} 14 {{/U}} {{/U}}.
{{U}} {{U}} 15 {{/U}} {{/U}}: A good leader is one who has high
targets and {{U}} {{U}} 16 {{/U}} {{/U}}to achieve those
targets. Right choice for {{U}} {{U}} 17
{{/U}} {{/U}}for right work: A good leader is one who has capabilities enough
to select the right person {{U}} {{U}} 18 {{/U}}
{{/U}}. Commitment-bound: A good leader {{U}} {{U}}
19 {{/U}} {{/U}}. He always strives for perfection and to achieve goals
for the satisfaction of others and also takes care of {{U}} {{U}}
20 {{/U}} {{/U}}of his group members.
填空题 As I applied to study {{U}} {{U}} 1
{{/U}} {{/U}}at the University of Illinois in 1978, my father {{U}}
{{U}} 2 {{/U}} {{/U}}objected, and quoted me a {{U}} {{U}}
3 {{/U}} {{/U}}. "Every year, {{U}} {{U}} 4 {{/U}}
{{/U}}performers compete for 200 available roles on Broadway." Some years later,
when I graduated from film school, I came to {{U}} {{U}} 5
{{/U}} {{/U}}my father's concern. It was nearly unheard of for a Chinese
newcomer to make it in the American film industry. I struggled {{U}}
{{U}} 6 {{/U}} {{/U}}six years of {{U}} {{U}} 7
{{/U}} {{/U}}, hopeless uncertainty. Much of the time, I was helping film
{{U}} {{U}} 8 {{/U}} {{/U}}with their equipment or working as
editor's assistant. My most painful experience involved touting a {{U}}
{{U}} 9 {{/U}} {{/U}}at more than 30 production companies and
meeting with {{U}} {{U}} 10 {{/U}} {{/U}}rejection each time.
That year, I {{U}} {{U}} 11 {{/U}} {{/U}}30. Yet, I couldn't
even support myself. What could I do? Give up my dream? My wife gave me
{{U}} {{U}} 12 {{/U}} {{/U}}support. She worked
at a small {{U}} {{U}} 13 {{/U}} {{/U}}research lab after
graduation and her income was terribly {{U}} {{U}} 14 {{/U}}
{{/U}}. To {{U}} {{U}} 15 {{/U}} {{/U}}my own feelings of
{{U}} {{U}} 16 {{/U}} {{/U}}, I took on cooking, cleaning,
taking care of our son—in addition to reading, {{U}} {{U}} 17
{{/U}} {{/U}}films and writing scripts, which was rather {{U}} {{U}}
18 {{/U}} {{/U}}for a man. Afterward, I enrolled in a computer course at
a nearby community {{U}} {{U}} 19 {{/U}} {{/U}}. For the days
that followed, I descended into malaise. So my wife said, "Ang, don't forget
your dream." And today, I've finally won that golden statue. I think my own
perseverance and my wife's immeasurable {{U}} {{U}} 20 {{/U}}
{{/U}}have finally met their reward.
填空题Advertising is important to companies because no company can make a
1
on any product unless it advertises it first in the
2
. There are three categories of media: print, broadcast and
3
. The print media consist of newspapers and
4
. Newspapers ads can reach large numbers of people, but they are not very
5
or glamorous. Magazine advertisement allows a business to direct its ads to the people who are most
6
in the product, but it can be very expensive. The broadcast media include
7
and television. Of all the media, television is the most dramatic, so television ads easy to
8
.
What"s more, almost everybody watches TV, and most TV programs are broadcast
9
. TV ads are viewed by millions of people all over the country. TV advertisement is enormously
10
.
The most common direct medium is the
11
. The advantage is that the ad goes directly in the
12
customer"s hands. But these ads are often called "
13
mail", and are thrown away without being
14
.
Another direct medium is
15
, those huge signs on the street. The message on billboards is
16
, but it has to be very
17
. The third type of direct medium is signs and
18
, which are usually used in point of purchase advertising and can be found in
19
and shop windows. The advantage is that they are
20
.
填空题News can be something the authorities want you to know, or something they would rather keep secret: an announcement of a
1
, denial of a failure, or a secret scandal that nobody really wants you to
2
. If the authorities want to tell the world some good news, they issue statements, communiques, and call
3
. Or politicians make speeches. Local newspapers, radio and television help to
4
to what is going on. And by making contacts with
5
, journalists can ask for more information or explanations to help them
6
.
Unless the correspondent is an
7
, it is rare to trust any single source. Officials have a policy to defend, and
8
want to attack it. Rumor and gossip can also confuse the situation. So, you have to
9
as much as possible, using common sense and experience as final checks to help establish just what"s likely to be the truth, or
10
.
Just getting the news is only half the job. A correspondent may be well-informed, but his job is to
11
, the public. So, once the information is available it has to be written
12
which is also easily understood. Particularly for radio, since, while a newspaper reader can turn back and reread a sentence or two, the radio listener has
13
. This also means that only a limited number of facts can be contained in a sentence and that there should be an
14
. And vital information necessary to understand the latest development should be presented
15
in ease the producer of a news program decides to
16
an item, by cutting for example the last sentence or two.
Finally, the style of presentation must
17
. A cheerful voice might be perfect for a
18
. But it would be sadly out of place for a report of a
19
. And this would also confuse and distract the listener, probably
20
just what had happened and to whom.
单选题1.
单选题1.
单选题.
