语言类
公务员类
工程类
语言类
金融会计类
计算机类
医学类
研究生类
专业技术资格
职业技能资格
学历类
党建思政类
填空题No 1 way exists to explain how to form a good idea. You think about a problem until you are tired, forget it, maybe sleep on it, and then 2 ! When you"re not thinking about it, suddenly the answer arrives as a gift from the gods. Of course, all ideas don"t occur like that but so many do, particularly the most important ones. They burst into the mind, glowing with the heat of 3 . How they do it is a 4 , but they must come from somewhere. Let"s assume they come from the " 5 ". This is reasonable, for psychologists use this term to describe 6 processes, which are unknown to the 7 Creative thought depends on what was unknown becoming known. All of us have 8 this sudden arrival of new idea, but it is easiest to examine it in the great creative 9 . One can draw examples from genius in any field. All truly creative activities depend in some degree on these 10 from the unconscious, and the more highly 11 the person, the shaper and more 12 the signals become. In the example of Richard Wagner 13 the opening to "Rhinegold", the conscious mind at the moment of creation knew something of the actual processes by which the 14 was found. As a 15 , Henri Poincare"s finding of the Fuchsian functions make us see the conscious mind 16 the new combinations being formed in the unconscious, while the Wagner story shows the sudden 17 of a new concept into consciousness. Wagner"s and Poincare"s experiences are 18 of countless others in every field of culture. The unconscious is certainly the source of 19 activity. But in creative thought the unconscious is responsible for the production of new organized forms from relatively 20 elements.
进入题库练习
填空题If the entire human species were a single individual, that person would long ago have been declared mad. The insanity would not lie in the 1 of the human mind—though it can be a black and raging place indeed. And it certainly wouldn"t lie in the 2 . The madness would lie instead in the fact that both of those qualities, the savage and the splendid, can exist in one creature, one person, 3 . We"re a species that is capable of almost dumbfounding kindness. We nurse one another, 4 , weep for one another. Ever since science taught us how, we willingly tear the 5 and give them to one another. And at the same time, we 6 . The past 15 years of human history are 7 of those subatomic particles that are created in accelerators and 8 , but in that fleeting instant, we"ve visited untold horrors on ourselves. As the 9 species the planet has produced, we"re also the lowest, cruelest, most blood-drenched species. That"s 10 . What does, or ought to, separate human beings with other species is our highly developed 11 , a primal understanding of good and bad, of right and wrong, of what it means to suffer not only our own pain, but also the pain of others. That quality is 12 of what it means to be human. Why it"s an essence that so often spoils, no one can say. Morality may be a hard concept to grasp, but 13 . Psychologists believe even kids can feel the difference between a matter of morality and one of 14 innately. Of course, the fact is that a child will sometimes hit and won"t feel particularly bad about it either—unless he"s caught. The same is true 15 or despots who slaughter. The rules we know, even the ones we intuitively feel, are by no means 16 . Where do those intuitions come from? And 17 about following where they lead us? Scientists can"t yet answer those questions, but that hasn"t 18 . Brain scans are providing clues. Animal studies are providing more. 19 are providing still more. None of this research may make us behave better, not right away at least. But all of it can help us understand ourselves— 20 perhaps, but an important one.
进入题库练习
填空题Most people would be impressed by the high quality of medicine available to most Americans. There is (1) , a great deal of attention to the individual, a vast amount of (2) , and intense effort not to make mistakes because of the (3) which doctors and hospitals must face in the courts if they (4) . But the Americans are in a mess. The problem is the way in which the health care is (5) Contrary to public belief, it is not just a free competition system. The private system has been joined (6) , because private care was simply not looking after (7) . But even with this huge public part of this system, which this year will eat up (8) —more than 10 per cent of the US Budget— (9) are left out. These include about half the (10) unemployed and those who fail to meet (11) on income fixed on a government trying to (12) where it can. The basic problem, however, is that there's no (13) over the health system. There's no confinement to what doctors and hospitals (14) , other than what the public is able to pay. (15) has shot up and prices have climbed. When faced with toothache, a sick child, or a (16) , all the unfortunate person concerned can do is pay up. Two-thirds of the population are (17) Doctors charge as much as they want, knowing that the insurance company will pay the bill. (18) in the U. S. A. is among the most worrying problems. In 2004 (19) climbed 15.9 per cent--about twice (20)
进入题库练习
填空题 To develop a little the line of the poet Edmund Spenser, who in the sixteenth century wrote, " Sweet Thames run softly, till I end my song": it still runs softly enough but could never be called sweet in any gustatory{{U}} (1) {{/U}}. If its brown-black color{{U}} (2) {{/U}}sound sufficient warning we could, but will{{U}} (3) {{/U}}recalling the dreadful things that Thames oarsmen say a mere mouthful will do to anyone{{U}} (4) {{/U}}. Probably Spenser was using the word "sweet" in the sense of "dear" rather than of{{U}} (5) {{/U}}. Not necessarily though, for the river was still, a century after Spenser, clear enough for{{U}} (6) {{/U}}to dive into it from the terraces of their waterside mansions. However, Spenser would probably{{U}} (7) {{/U}}to learn that today the river is chemically in better shape than it has been for many years—a fact borne out by the{{U}} (8) {{/U}}of fish now to be found, and angled for, in the reaches of Central London, that is, between,{{U}} (9) {{/U}}, Battersea and Tower Bridges. More important, perhaps, than its{{U}} (10) {{/U}}or opacity, the Thames is an{{U}} (11) {{/U}}vantage point from which to see London,{{U}} (12) {{/U}}how the great machine works and how it has changed. The river traffic was once brisker: engravings of the Thames around London Bridge{{U}} (13) {{/U}}depict almost as many craft on the water as buildings on the bank. Traders and ferries plied up, down and across,{{U}} (14) {{/U}}at the numerous water-steps and warehouses{{U}} (15) {{/U}}. For Romantics, seeking a location to sympathize with a mood, this is free; the river is a{{U}} (16) {{/U}}source. By night the floodlighting of St. Paul’s, the myriad bulbs on Chelsea Bridge,{{U}} (17) {{/U}}the black liquid ribbon that winds between them. By day there are a hundred visits to make the spirit{{U}} (18) {{/U}}, from Westminster to the Pool of London, and downstream to Greenwich. In a gender mood it is pleasant to move upstream, where the river seems narrower, and there imitate the mud-larks,{{U}} (19) {{/U}}the shore at Strand-on-the-Green or Isleworth; it is calmer here, and{{U}} (20) {{/U}}ducks seems almost to bring a whiff of the open countryside.
进入题库练习
填空题Being obese is more than being{{U}} (1) {{/U}}. To determine if someone is obese, doctors and other{{U}} (2) {{/U}}professionals need to measure a person's{{U}} (3) {{/U}}and weight. People gain weight when the body takes in more{{U}} (4) {{/U}}than it burns off. Some of your{{U}} (5) {{/U}}tell your body how to metabolize food. Sometimes{{U}} (6) {{/U}}can fuel obesity as well. One important factor in weight gain is a{{U}} (7) {{/U}}lifestyle, as people are much less active today than they used to be in their spare time. According to the World Health Organization, about{{U}} (8) {{/U}}billion people in the world are overweight and at least 300 million of them are{{U}} (9) {{/U}}, even though obesity is one of the 10 most{{U}} (10) {{/U}}health risks. In the United States, women are slightly more at risk for becoming obese than men. Race and{{U}} (11) {{/U}}also can be factors. Obesity makes a person feel tired and{{U}} (12) {{/U}}, and is also associated with{{U}} (13) {{/U}}problems such as{{U}} (14) {{/U}}and sleep apnea. People who ate obese are more likely to be{{U}} (15) {{/U}}, which can start a vicious cycle. The keys to healthy weight are regular{{U}} (16) {{/U}}and good{{U}} (17) {{/U}}habits. You may also want to keep a food and activity{{U}} (18) {{/U}}. You might also want to consider attending a{{U}} (19) {{/U}}group. Above all, surround yourself with{{U}} (20) {{/U}}and family who can help you tackle these important changes in your life.
进入题库练习
填空题Einstein said in 1945, "Now everything has changed (1) our manner of thinking... We shall require a (2) new manner of thinking if mankind is (3) ." Then, what leadership is required today? The first requirement is a new kind of leadership (4) a new manner of thinking. From ancient times to the present, the most (5) leaders have been war leaders, many of them warriors themselves, (6) for their heroic deeds as in the ancient world, more commonly for heroic (7) in the modem world. Many were indeed great leaders, like Churchill, who through eloquence and force of (8) inspired the British people to stand against Hitler's onslaught. But (9) , what was so great about Alexander the Great, who (10) the culture, politics, or religion of the ancient world, whose (11) was one of conquest, destruction, serf-aggrandizement, and savagery? The age of warrior kings and of warrior presidents has passed. The nuclear age (12) a different kind of leadership—a leadership of intellect, judgment, (13) , and rationality, a leadership committed to (14) , to world peace, and to the improvement of the human condition. Today we need a leadership that recognizes that the fundamental challenge in this nuclear hi-tech era is one of psychology and education (15) human relations. It is not the kind of problem that is likely to be resolved (16) —even the sophisticated expertise of our most gifted military thinkers, who (17) exotic weapon systems and strategic doctrines. The attributes (18) are the human attributes of compassion and common sense, of intellect and creative imagination, and of empathy and (19) . As Abraham Lincoln put it in his second (20) to Congress, during the worst days of the Civil War, "As our case is new, so we must think anew and act anew. We must disenthrall ourselves, and then we shall save our country. /
进入题库练习
填空题 Today, I speak from this podium a final time as your president. As I depart, I want to thank all of you, students, faculty, {{U}} {{U}} 1 {{/U}} {{/U}}, with whom I have been privileged to work over these past years. Some of us have had our disagreement, but I know that which unites us {{U}} {{U}} 2 {{/U}} {{/U}}. Some things look different to me than they did five years ago. The world that today's Harvard's graduates are entering is {{U}} {{U}} 3 {{/U}} {{/U}}than the world administrators entered. It is a world where opportunities {{U}} {{U}} 4 {{/U}} {{/U}}for those who know how to teach children to read, or those who know how to {{U}} {{U}} 5 {{/U}} {{/U}}; never greater for those who can master {{U}} {{U}} 6 {{/U}} {{/U}}legal codes, faith traditions, computer platforms, {{U}} {{U}} 7 {{/U}} {{/U}}. It is also a world where some are left further and further behind, those who are not educated, those {{U}} {{U}} 8 {{/U}} {{/U}}, those for whom equal opportunity is just {{U}} {{U}} 9 {{/U}} {{/U}}. Scientific and technological advances are enabling us to comprehend the {{U}} {{U}} 10 {{/U}} {{/U}}the cosmos, the most basic constituents of matter, and {{U}} {{U}} 11 {{/U}} {{/U}}. At the same time, today, {{U}} {{U}} 12 {{/U}} {{/U}}of human beings imperil not only life on the planet, but {{U}} {{U}} 13 {{/U}} {{/U}}. Globalization is making the world smaller, faster and richer. Still, 9/11, avian flu, and war remind us that a smaller, faster world is {{U}} {{U}} 14 {{/U}} {{/U}}. Our world is bursting with knowledge, but desperately {{U}} {{U}} 15 {{/U}} {{/U}}. Now, when sound bites are getting shorter, when {{U}} {{U}} 16 {{/U}} {{/U}}, and when individual lives grow more frenzied, college graduates {{U}} {{U}} 17 {{/U}} {{/U}}are what our world needs. For all these reasons I believed, and I believe even more strongly today, in {{U}} {{U}} 18 {{/U}} {{/U}}of universities. Universities are where the wisdom we cannot afford to lose is {{U}} {{U}} 19 {{/U}} {{/U}}. Among all human institutions, universities can {{U}} {{U}} 20 {{/U}} {{/U}}to future possibilities, can look through current considerations to emergent opportunities.
进入题库练习
填空题Posters have been put up all over Jakarta, 1 Indonesians to make a success of the people"s consultative assembly. But 2 , there"s very little chance of things 3 for President Suharto. Most of the members of the assembly are strong Suharto loyalists. The few who might 4 dissent from re-appointing Mr. Suharto for 5 will not get their voices heard. Most of the assembly"s discussions over the next eleven days 6 the public. As he already has 7 of Indonesia"s most powerful institutions, the armed forces in the 8 Golkar Party, there was never any real possibility of President Subarto 9 , despite the severe economic crisis in Indonesia and the fact that there is 10 corruption and president"s 11 . He is already 76 years old. Critics have described the assembly meetings as 12 a coronation than an election. But Mr. Suharto is taking no chances. 13 troops and police have been deployed in Jakarta alone, to prevent any trouble from 14 . Over the past months, towns across Indonesia 15 by food riots and there have been several demonstrations in the capital. 16 is now as high as anyone here can remember, and yet with opposition groups fragmented and 17 the security forces head on, there"s little chance of Mr. Suharto being forced to 18 Even some of the president"s most strident critics acknowledge that he still has 19 in his hands, and for now, 20 can decide who should replace him and when.
进入题库练习
填空题There are three different body types: ectomorph, mesomorph and endomorph. Learning about all three and knowing which body type you are will help you understand why certain aspects of diet and workout are 1 and 2 for you than they are for other people. The main differences between the three different body types are 3 speed and bone structure. Ectomorph is the naturally 4 body type. Born with a super 5 metabolism, the ectomorph can 6 pretty much whatever they want and never get fat. However, the same quick metabolism also makes it extremely 7 for an ectomorph to gain weight and muscle. Endomorph is the naturally 8 body type. It"s basically the complete 9 of the ectomorph. An endomorph could eat 10 as much as other people and still gain 11 . Born with the slowest metabolism, the endomorph gains weight the quickest and easiest. Unlike the ectomorph and the endomorph that both have a 12 and 13 side, the mesomorph has the best of both worlds. They gain muscle almost as well as an 14 , yet can lose fat almost as well as an ectomorph. You can"t change your 15 . It"s just not possible. However, you can still be your own 16 . You just need to tailor your 17 and workout accordingly. The endomorph can lose weight. The ectomorph can gain weight and muscle. The 18 can do all of the above. Whether you are an ectomorph, mesomorph or endomorph, it is you, through hard work and dedication, proper diet and 19 , that decide what your body wii1 become. The three different body types are just a natural 20 point.
进入题库练习
填空题Extinction is 1 speed. The world"s rain forests are being 2 at an alarming rate. Oceans are being 3 of fish. Pastures are turned into 4 jungles. To support biodiversity, we need to eat 5 . What we eat 6 our relationship with nature. Fast food is an ecological 7 . Fast food chains 8 rain forests for cattle grazing. The land beneath rain forests has to be 9 within a few years. Fast food chains serve the 10 food all over the world. Local farmers abandon their 11 crops and try to grow the 12 needed for the very limited international 13 . In supermarkets, the diversity is only in the 14 , while the 15 is always the same. Food choices are being dangerously 16 . Multinational corporations have already succeeded in 17 many plants and animals. To preserve biodiversity, we can choose to eat in 18 restaurants rather than fast food chains, buy local 19 produce and avoid buying 20 fruits and vegetables.
进入题库练习
填空题 In the United States, older people rarely live with their adult children. But in many other cultures children are expected to care for{{U}} (1) {{/U}}. In some parts of Italy, the percentage of adult children who reside with their parents{{U}} (2) {{/U}}. In Thailand, too, children are expected to care for their elderly parents; few Thai elderly{{U}} (3) {{/U}}. What explains these differences in{{U}} (4) {{/U}}across cultures? Modernization theory linked{{U}} (5) {{/U}}household to low levels of economic development. In{{U}} (6) {{/U}}, the elderly live with their children in large extended family units{{U}} (7) {{/U}}. But with modernization, children move to urban areas, leaving old people behind in{{U}} (8) {{/U}}. Yet modernization theory can't explain why extended family households{{U}} (9) {{/U}}in the United States or England, or why families in Italy, which is{{U}} (10) {{/U}}, maintain a strong tradition of intergenerational living. Clearly, economic development alone cannot explain{{U}} (11) {{/U}}living arrangements. Another theory associated intergenerational living arrangements with{{U}} (12) {{/U}}. In some cultures, the stem family pattern of inheritance predominates. {{U}}(13) {{/U}}, parents live with a married child, usually the oldest son, who then{{U}} (14) {{/U}}when they die. The stem family system was once common in Japan, but changes in inheritance laws, {{U}}(15) {{/U}}broader social changes brought about by{{U}} (16) {{/U}}and urbanization, have undermined the tradition. In 1960 about 80 percent of Japanese{{U}} (17) {{/U}}lived with their children; by 1990 only 60 percent did—a figure that is still high by U.S. standards, but which has been{{U}} (18) {{/U}}. In Korea, too, traditional living arrangements are eroding:{{U}} (19) {{/U}}who live with a son declined from 77 percent in 1984 to 50 percent{{U}} (20) {{/U}}.
进入题库练习
填空题 It is difficult to give a description of{{U}} (1) {{/U}}because they vary from state to state and city to city. Some towns allow the sale of very weak, {{U}}(2) {{/U}}, known as "three-two" beer. Some places{{U}} (3) {{/U}}of any alcohol on Sundays, not only in bars but also in shops. You may find a locked bar over the alcohol shelves. In many parts of America, you are not allowed to drink alcohol{{U}} (4) {{/U}}. That is, you may not sit in a park or{{U}} (5) {{/U}}drinking beer, and you cannot even take a nice bottle of wine{{U}} (6) {{/U}}. In some public places, people can be seen taking drinks from cans{{U}} (7) {{/U}}. These are not cans of Coca-Cola. {{U}}(8) {{/U}}you are not allowed to drink alcohol while driving, or even{{U}} (9) {{/U}}container in the car. Some bars{{U}} (10) {{/U}}only for beer and wine. Others are also allowed to sell spirits and thus, as Americans say, "{{U}} (11) {{/U}}". Many bars have a period{{U}} (12) {{/U}}, often longer than an hour, when they sell drinks with prices{{U}} (13) {{/U}}. This is usually around 5p.m. and may be only{{U}} (14) {{/U}}of the week. Legal drinking age varies from state to state but is generally{{U}} (15) {{/U}}. Some states permit{{U}} (16) {{/U}}at 18 but spirits only at 21. Others permit the consumption only of "three-two" beer from 18 to 21. {{U}}(17) {{/U}}, in some parts of the USA, young people{{U}} (18) {{/U}}, marry, raise children, keep full-time jobs, be tried in courts as adults, join the army and even buy guns but not{{U}} (19) {{/U}}. In some places 18 to 21 year olds are allowed into bars but not allowed to drink. Another even more interesting aspect of American drinking-age laws is that in some places people{{U}} (20) {{/U}}are not even allowed to sell alcohol.
进入题库练习
填空题When you enter into a conversation, you expect the other person to communicate exactly as you do, and the other person expects you to communicate just as he or she does. If these expectations are not met, communication 1 begins. On the other hand, in some situations, a person may expect the other person not to communicate in a 2 style. When two people start to develop an 3 relationship, complementary communication 4 often emerge. Once you begin to know and like another individual, you accept or become 5 of his or her communication style and the inherent 6 and weakness. It would not be 7 for you to manage communication conflicts if you remember the following 8 -step process: First, you should understand your own 9 style of communication. Second, you should be able to 10 the other person"s dominant style of communication. Third, you need to use different 11 of communication to deal with different expectations, so as to accomplish your 12 . Fourth, you will develop new expectations for your 13 communication activity. A person"s communication style is 14 and 15 influenced. Your personality also interacts with your style of communication. Remember descriptions of 16 such as charming, rude, dynamic, boring, pleasant, and dishonest are not communication style characteristics. In the process of analyzing and 17 communication events, the first step is to identify the other person"s style of communication. The next step is to 18 your style to meet the other person"s 19 . By controlling your style of communication, you can learn to control the 20 of the communication activity.
进入题库练习
填空题 My questions for discussion today are. What are the requirements to become a good leader? Are {{U}} {{U}} 1 {{/U}} {{/U}}inherent? The answers to these questions in a layman language can be given like this: a leader is one who {{U}} {{U}} 2 {{/U}} {{/U}}, who can control the behavior of others and who can manage others to {{U}} {{U}} 3 {{/U}} {{/U}}. Leadership is not limited to position, experience, training, title or authority. After studying the biography of hundreds of {{U}} {{U}} 4 {{/U}} {{/U}}it can be concluded that up to some extent leadership qualities {{U}} {{U}} 5 {{/U}} {{/U}}, but good leaders are created or made and they are not born because these inherent qualities need to {{U}} {{U}} 6 {{/U}} {{/U}}. But this also does not mean that if a person does not possess those inherent qualities he {{U}} {{U}} 7 {{/U}} {{/U}}. The fact is that a person can become a leader if he {{U}} {{U}} 8 {{/U}} {{/U}}to become a successful leader and on his way he constantly develops himself {{U}} {{U}} 9 {{/U}} {{/U}}, training and then experience. Now how does a person become a {{U}} {{U}} 10 {{/U}} {{/U}}? It is a simple five-step process. This process can make you a successful leader. The steps are as follows: {{U}} {{U}} 11 {{/U}} {{/U}}: A leader cannot exist without a vision. He should have a clear view of {{U}} {{U}} 12 {{/U}} {{/U}}that he wants to achieve in his life. A leader should know {{U}} {{U}} 13 {{/U}} {{/U}}: A wise leader is one who has a clear knowledge of his strengths and weaknesses. Without self-analysis he will not be able to {{U}} {{U}} 14 {{/U}} {{/U}}. {{U}} {{U}} 15 {{/U}} {{/U}}: A good leader is one who has high targets and {{U}} {{U}} 16 {{/U}} {{/U}}to achieve those targets. Right choice for {{U}} {{U}} 17 {{/U}} {{/U}}for right work: A good leader is one who has capabilities enough to select the right person {{U}} {{U}} 18 {{/U}} {{/U}}. Commitment-bound: A good leader {{U}} {{U}} 19 {{/U}} {{/U}}. He always strives for perfection and to achieve goals for the satisfaction of others and also takes care of {{U}} {{U}} 20 {{/U}} {{/U}}of his group members.
进入题库练习
填空题 As I applied to study {{U}} {{U}} 1 {{/U}} {{/U}}at the University of Illinois in 1978, my father {{U}} {{U}} 2 {{/U}} {{/U}}objected, and quoted me a {{U}} {{U}} 3 {{/U}} {{/U}}. "Every year, {{U}} {{U}} 4 {{/U}} {{/U}}performers compete for 200 available roles on Broadway." Some years later, when I graduated from film school, I came to {{U}} {{U}} 5 {{/U}} {{/U}}my father's concern. It was nearly unheard of for a Chinese newcomer to make it in the American film industry. I struggled {{U}} {{U}} 6 {{/U}} {{/U}}six years of {{U}} {{U}} 7 {{/U}} {{/U}}, hopeless uncertainty. Much of the time, I was helping film {{U}} {{U}} 8 {{/U}} {{/U}}with their equipment or working as editor's assistant. My most painful experience involved touting a {{U}} {{U}} 9 {{/U}} {{/U}}at more than 30 production companies and meeting with {{U}} {{U}} 10 {{/U}} {{/U}}rejection each time. That year, I {{U}} {{U}} 11 {{/U}} {{/U}}30. Yet, I couldn't even support myself. What could I do? Give up my dream? My wife gave me {{U}} {{U}} 12 {{/U}} {{/U}}support. She worked at a small {{U}} {{U}} 13 {{/U}} {{/U}}research lab after graduation and her income was terribly {{U}} {{U}} 14 {{/U}} {{/U}}. To {{U}} {{U}} 15 {{/U}} {{/U}}my own feelings of {{U}} {{U}} 16 {{/U}} {{/U}}, I took on cooking, cleaning, taking care of our son—in addition to reading, {{U}} {{U}} 17 {{/U}} {{/U}}films and writing scripts, which was rather {{U}} {{U}} 18 {{/U}} {{/U}}for a man. Afterward, I enrolled in a computer course at a nearby community {{U}} {{U}} 19 {{/U}} {{/U}}. For the days that followed, I descended into malaise. So my wife said, "Ang, don't forget your dream." And today, I've finally won that golden statue. I think my own perseverance and my wife's immeasurable {{U}} {{U}} 20 {{/U}} {{/U}}have finally met their reward.
进入题库练习
填空题Advertising is important to companies because no company can make a 1 on any product unless it advertises it first in the 2 . There are three categories of media: print, broadcast and 3 . The print media consist of newspapers and 4 . Newspapers ads can reach large numbers of people, but they are not very 5 or glamorous. Magazine advertisement allows a business to direct its ads to the people who are most 6 in the product, but it can be very expensive. The broadcast media include 7 and television. Of all the media, television is the most dramatic, so television ads easy to 8 . What"s more, almost everybody watches TV, and most TV programs are broadcast 9 . TV ads are viewed by millions of people all over the country. TV advertisement is enormously 10 . The most common direct medium is the 11 . The advantage is that the ad goes directly in the 12 customer"s hands. But these ads are often called " 13 mail", and are thrown away without being 14 . Another direct medium is 15 , those huge signs on the street. The message on billboards is 16 , but it has to be very 17 . The third type of direct medium is signs and 18 , which are usually used in point of purchase advertising and can be found in 19 and shop windows. The advantage is that they are 20 .
进入题库练习
填空题News can be something the authorities want you to know, or something they would rather keep secret: an announcement of a 1 , denial of a failure, or a secret scandal that nobody really wants you to 2 . If the authorities want to tell the world some good news, they issue statements, communiques, and call 3 . Or politicians make speeches. Local newspapers, radio and television help to 4 to what is going on. And by making contacts with 5 , journalists can ask for more information or explanations to help them 6 . Unless the correspondent is an 7 , it is rare to trust any single source. Officials have a policy to defend, and 8 want to attack it. Rumor and gossip can also confuse the situation. So, you have to 9 as much as possible, using common sense and experience as final checks to help establish just what"s likely to be the truth, or 10 . Just getting the news is only half the job. A correspondent may be well-informed, but his job is to 11 , the public. So, once the information is available it has to be written 12 which is also easily understood. Particularly for radio, since, while a newspaper reader can turn back and reread a sentence or two, the radio listener has 13 . This also means that only a limited number of facts can be contained in a sentence and that there should be an 14 . And vital information necessary to understand the latest development should be presented 15 in ease the producer of a news program decides to 16 an item, by cutting for example the last sentence or two. Finally, the style of presentation must 17 . A cheerful voice might be perfect for a 18 . But it would be sadly out of place for a report of a 19 . And this would also confuse and distract the listener, probably 20 just what had happened and to whom.
进入题库练习
单选题1.
进入题库练习
单选题1.
进入题库练习
单选题.
进入题库练习