问答题Conversation 3

填空题Please make sure you book me on a ______ flight.

问答题{{B}}PART ONE{{/B}} · You are the Manager of Market Development Division, and are about to hold a monthly meeting to discuss a teamwork approach to secure a larger market share. · Write a memo to all Marketing Division personnel: · giving the time and place for the meeting · stating the purpose of the meeting · asking for their ideas about business development. · Write 40-50 words. · Write on the separate answer paper provided. {{B}} Memorandum{{/B}} To: From: Date: Subject:

问答题{{B}}PARTTWO{{/B}}·Yourcompanyexportstoanumberofcountriesaroundtheworldandislookingforanewagentforinternationalfreight.TheExportSalesManagerhasaskedyoutowriteaproposalsayingwhichagentyourecommend.·Readthetwoadvertisementsbelow,onwhichyouhavealreadymadesomenotes.·Then,usingallyourhandwrittennotes,writeyourproposalfortheExportSalesManager.·Write120-140wordsonaseparatesheet.

单选题·Read the text below about different kinds of consumer goods. ·Choose the best word to fill each gap from A, B, C or D on the opposite page. ·For each question 19-33, mark one letter (A, B, C or D). In the field of marketing, consumer goods are classed according to the way in which they are {{U}} (19) {{/U}}The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be{{U}} (20) {{/U}}that all of these types are based on the way shoppers think about products, not on the{{U}} (21) {{/U}}of the products themselves. What is regarded as a convenience {{U}}(22) {{/U}}in France (wine, for example) may be a specialty in the United States. People do not{{U}} (23) {{/U}}a great deal of time shopping for such convenience items as groceries, newspapers,toothpaste, and candy. The buying of convenience goods may be done{{U}} (24) {{/U}}, as some families buy groceries once a week. Sometimes convenience products are bought on{{U}} (25) {{/U}}: someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items. Shopping goods are items for which customers search.They{{U}} (26) {{/U}}prices, quality, and styles, and may visit a number of stores{{U}} (27) {{/U}}making a decision.Buying an automobile is often done this way. Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration{{U}} (28) {{/U}}Specialty goods can{{U}} (29) {{/U}}almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics. Unsought goods are items a consumer does not {{U}} (30) {{/U}}want or need or may not even know about. {{U}} (31) {{/U}}or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be{{U}} (32) {{/U}}standard services, such as life insurance, for which most people will usually not{{U}} (33) {{/U}}shopping.

填空题{{B}}PART THREE{{/B}}{{B}} ·Look at the following text and questions over the page. ·Each question has four suggested answers or ways of finishing the sentence, A, B, C and D. ·Mark one letter A, B, C or D on your answer sheet, for the answer you choose.{{/B}} Anyone who lives in the eastern part of the United States or Canada and gazed skyward on Tuesday evening may have noticed something strange in their west-northwest sky. At around 9 p.m. ET, a small, bright, silvery circular cloud of light suddenly appeared. Over the next 25 minutes, the cloud appeared to gradually expand and fade, finally becoming invisible to the unaided eye. Those who saw it, wondered exactly what it might have been. John Bottle, a well-known amateur astronomer with over four-decades of experience of sky observing first caught sight of the cloud at 9:03 p. m. from his home in Stormville, New York. Initially, he thought the cloud was as bright as zero or first magnitude and upon examining it carefully with binoculars, thought that it "... resembled the petals of a day lily." By 9:30 p. m. , he reported that the cloud had faded completely from his view. From the North Fork of Long Island, Bill Bogardus and his wife were out observing when they took note of the cloud "... about the size of the moon" in the northwest sky. "It was a roundish, yet not all that round, object drifting towards our location very slowly, slower than most satellites because it took at least twenty minutes to move from where we first saw it to pretty much our zenith." After studying it for a while through an 8-inch telescope, Bogardus noticed two points of light, "... like a satellite would appear, in line and above a jet of gas that seemed to come from them." Observing from Ithaca, New York, Joseph Storch used 7×50 binoculars on the cloud and reported a star-like point or nucleus and four butterfly shaped petals radiating outward. Other reports, received as far west as Toronto, tell of people who initially thought that what they were seeing was the moon behind a cloud. Typical was the comment: "For a second I thought it was the moon, then I realized the moon was in the east." What was it? Quite a few people who saw this strange, expanding cloud thought that it might have been an atmospheric experiment sent aloft by a sounding rocket. Over the years, those living along the East Coast have been accustomed to occasionally seeing unusual brightly colored clouds caused when exotic chemicals such as barium and trimethylaluminum were released into the Earth's ionosphere by rockets launched from NASA’s Wallops Island, Virginia site. NASA was indeed responsible for the unusual cloud formation on Tuesday night, but it was not part of a planned experiment. It was, in reality, a fuel dump of the Centaur stage involved in the NRO-1 satellite launch from Cape Canaveral late Tuesday afternoon. Dumping excess fuel is the usual practice for all Centaur-booster assisted launches. It happens after spacecraft separation; the fuel bleeding off from a Centaur upper rocket stage on its second orbit after launch. Being just after nightfall, the cloud of fuel was still sunlit at that altitude. And those who were fortuitously outside when the dump occurred, were the ones who saw this very unusual sight!

填空题BPART ONE/B· Look at the statements below and the information about newspaper stories.· Which story (A, B, C or D) does each statement refer to?· For each sentence1—7, mark one letter (A, B, C or D) on your Answer Sheet.· You will need to use some of the letters more than once. BA/BChief Michael Omisade, a lawyer, has been appointed chairman of the National Bank of Nigena. He succeeds Mr. C S. O. Akande, who relinquished the post at the end of his three-year term. The Board of Directors of the Bank has also been reconstituted with the appointment of five new persons: Mr. M A. AdAeniran, Mr. G. L. Oyawola, Chief Femi Oyebanjo, Mr. Tunde Oyefodunnn, Mr. ,J. O. Turki, Mr. S. O. Banjo (the managing director) and Mr. J. A. Ogunbiyi.BB/BUnion officials from Australia, Barbados, Britain, Canada, India, Sierra Leone and Tanzania have been named as the steering committee of the newly-formed Commonwealth Trade Union Council (CTUC) . Dennis McDermott, President of the Canadian Labour Congress, was appointed chairman of the council, whose chief aim is promoting the interests of trade unions and some 25m workers in the Commonwealth, specially those in the developing countries of Africa, Asia and the Caribbean. Mr. Len Murray, General Secretary of the British Trades Union Congress, said he hoped the new organization, officially formed on March 1, could help further the dialogue between the nations of the industrialized North and the developing South.BC/BThe Sokoto Match Factory, opened in 1978, has been closed down due to acute shortage of spare pans, lack of raw materials and cash flow problems. The general manager of the company? Mr. Nasir Mikhali, regretted the closure because he had thought the project was viable. The factory was a joint venture of the Sokoto State Government, Messrs Alawa A/C factory, and PAPCO (Nigeda) Ltd. It had 50 employees and was producing about 27,000 canons of good quality matches a year. The workers went on strike.BD/BThe meeting of the international Tin Council in London earlier this month decided to raise the price range of the buffer stock by ten percent. This lifted the "floor" from 1,500 ringgit (Malaysian dollars) per picul (133 1/31bs) to M 1,650 per picul and the "ceiling" from M 1,950 to M 2,145. At last week's exchange rates that would make the floor a bit under 6,000 a tonne and the ceiling over 7,250 a tonne, with the middle belt, where the buffer stock manager may neither buy nor sell without special permisson, from about 6,150 a tonne just over 6,700 a tonne.

填空题The Federal Reserve SystemCorrect Commonly known as the Federal Reserve Bank or the "Fed", this is the centralWhich bank of the United States which founded in 1913, it determines the Reserve34 Requirement within limits set out by the US Congress. The function of the Fed is35 economic stabilization operate through the management of the national money36 supply. The Federal Reserve System comprises with a board of governors with37 seven members both stationed in Washington D. C. The responsibilities of the38 Fed system are carried out through 12 Regional Federal Reserve Banks39 controlling. The members of the Fed include the commercial banks, i.e. those40 with the national chartered commercial banks and approximately to 10% of the41 State-chartered commercial banks. These member banks buy stock from their42 Regional Federal Reserve Banks is the larger body of the Fed system which43 determines what the interest rates of the USA. Through the purchasing and44 selling of securities, the Fed is able to control the money supply. Its open-market45 operations may well effect the reserve base, thus restricting the credit and loan market in the USA.

单选题A Brief History of CokeNowadays, Coca-Cola's trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacob's Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pemberton's partner and bookkeeper thought two "C"s would look good in advertising and wrote "Coca-Cola" in the flowering script so famous today.It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Coke's popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.Under Candler's leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candler's campaign paid off.Candler was a creative talent at advertising, but showed little imagination in understanding Coke's marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.'s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottler's agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.In the early 20th century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.

填空题Lookatthenotebelow.Youwillhearamanphoningaboutsomearrangementsforameeting.