问答题Task Sheet for Candidate A Task Sheet 1A: Staff promotion: the importance of promoting employees with great achievementsB: Customer relations: how to set up an effective customer services systemC: Advertising: how to advertise a new product effectively Task Sheet for Candidate B Task Sheet 2A: Recruitment: how to ensure that job advertisements attract appropriate applicantsB： Staff management: the importance of assessing staff performance effectivelyC: Transport: the importance for a company to provide free transport for its employees

填空题{{B}}TASK TWO—WHO THE SPEAKER IS{{/B}}·For questions 18-22, match the extracts with the speakers, listed A-II.·For each extract, choose the person who speaks.·Write one letter (A-II) next to the number of the extract.A a sales managerB a managing directorC a search consultantD Director of Strategic CompanyE a job applicant of an entrepreneurG a recruitment advisorH a marketing professor

判断题Firms should offer the same compensation package to their workers in foreign countries that they offer employees in their home country.

填空题Transport and communications (make) the world a smaller place than it (is), so we all now (live) in what Marshall McLuhan (call) the 'global village'. And because we (become) a 'global village' we all (depend) on indirect production which (mean) co-operating to provide goods and services, so we are now interdependent with every country (depend) on another country or countries for survival. For a long time the East European Countries (import) food from the West, and the West (import) oil from the Middle East, and in return it (export) finished products so that it (pay) for its imports. Therefore there (be) no country that (can say) it (be) totally independent.

判断题Negative reinforcement motivates employees by encouraging them to behave in a manner that avoids unfavorable consequences.

单选题 · For each question 23-30, mark one letter A, B or C for the correct answer.

问答题Is advertising important or not? What factors must one take into account when developing advertising strategy?

填空题Investors who are not underwriters but will guarantee insurance.