{{B}}Part Ⅰ Oral Communication{{/B}}

A. we are all booked up for Flight 802 on that day.B. I'd like to make a reservation to Boston next week.C. what about the fare? Agent: Good morning. The United Airlines. What can I do for you?Caller: Yes,【D1】______Agent: When do you want to fly?Caller: Monday, September 12.Agent: We have Flight 802 on Monday. Just a moment please. Let me check whether there're seats available. I'm sorry【D2】______Caller: Then, any alternatives?Agent: The next available flight leaves at 9- 30 Tuesday morning September 13. Shall I book you a seat?Caller: Er...It is a direct flight, isn't it?Agent: Yes, it is. You want to go first class or coach?Caller: I prefer first class, 【D3】______Agent: One way is $ 176.Caller: OK. I will take the 9: 30 flight on Tuesday.Agent: A seat on Flight 807 to Boston 9' 30 Tuesday morning. Is it all right, sir?Caller: Certainly.

口语表达A. I suppose so—but he knows it.B. Ok, that's

{{B}}ClozeDirections: In this part, there is a passage with 15 blanks. For each blank there are 4 choices marked A, B, C and D. Choose the best answer for each blank and mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.{{/B}}

单选题A. I'm anxious to get started on my thesis. Can we meet sometime before the weekend?B: ______

{{B}}Reading ComprehensionDirections: There are 5 passages in this part. Each passage is followed by 5 questions or unfinished statements. For each of them there are 4 choices marked A, B, C and D. Choose the best one and mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.{{/B}}

问答题Directions:Studythefollowingdrawingcarefullyandwriteanessayaboutthephenomenon.Intheessayyoushould1)describethepictureandinterpretitsmeaning,and2)giveyourcommentsonthephenomenon.3)conclusion.Youshouldwriteatleast150words.

单选题{{B}}Passage Three{{/B}} What's a label worth? A lot, it seems, when it comes to towels in a New York shop. Two Harvard University researchers, Michael Hiscox and Nicholas Smyth conducted an experiment on two sets of towels. One lot carried a label with the logo "Fair and Square" and the following message: These towels have been made under fair labor conditions, in a safe and healthy working environment which is free of discrimination, and where management has committed to respecting the rights and dignity of workers. The other set had no such label. Over five months, the researchers observed the impact of making various changes such as switching the label to the other set of towels and raising prices. The results were striking: not only did sales of towels increase when they carried the Fair and Square label, they carried on increasing each time the price was raised. No wonder companies are keen to appeal to ethically minded consumers, whether on labor standards or green credentials. On greenery, British consumers are divided into four broad groups. About one in ten is passionately green and will {{U}}go out of their way to shop accordingly{{/U}}. At the other end of the spectrum one-quarter are not interested. In-between are those who care but want green consumption to be easy, and those who are vaguely concerned but don't see how they can make a difference. That represents an opportunity: three-quarters of British consumers are interested in the green theme in some way. But even the keenest ethical consumer faces complicated trade-offs, and sometimes the apparently obvious ethical choice turns out to be the wrong one. Surely it must be greener for Britons to buy roses from the Netherlands than ones air-freighted from Kenya? In fact, a study at Cranfield University showed the carbon footprint of the Dutch roses to be six times as large because they had to be grown in heated greenhouses. Consumers are right to be suspicious of the ethical claims made for many products. A recent study of the labels of 1 018 products in big stores in North America by TerraChoice, an environmental marketing agency, found that almost all of them were guilty of some form of "green washing". They did not tell outright lies, but nor did they tell the whole truth.

In general, matters which lie entirely within state borders are the______concern of state government.

单选题Laundry is, after all, just laundry. Except when it's not. And Procter & Gamble Co. recently realized that Tide, its segment-dominating cash cow, despite adding three share points in the past year for a total 42% of the category, was in jeopardy of slipping into mere commodity status. That's when consumers buy on price and habit, which can spell the end of brand growth. The problem. Tide for the past four years had only advertised mundane stain-fighting messages. Such creative indifference hardly did justice to an iconic brand so cool that Kevin Roberts, CEO of Tide agency Saatchi & Saatchi, wrote in his book, Love marks. The Future Beyond Brands. "I saw Neil Young in a recording studio wearing a sleeveless T-shirt with a Tide logo, and it just screamed possibilities." So, in an attempt to cultivate Tide's inner "love mark," new ads now dismiss the notion that laundry detergent is a mere commodity. Instead, they reflect P&G's conviction that the " relationship" women—they're not bothering with men—have with their laundry goes well beyond cleaning grass-stained T-shirts. Indeed, the effort is part of a company wide strategy to reestablish bonds between customers and all of its brands,no matter how mature or mundane Lynne Boyles, P&G global vice-president for advertising, says the company is on a mission to unearth and cultivate the deep connections people have with its products. "We are striving for that with all of our brands." The P&G team concluded that it needed more than Marketing 101 ads. One TV commercial depicts a pregnant woman spilling ice cream on the last shirt that fits. Another shows a mother in white pants rushing from her office today care and then with her daughter to a park. The message: Tide lets women focus on the important things. The new slogan says little about cleaning. Instead, "Tide knows fabric best" is meant to encompass the broader range of Tide products on the shelf today. The Tide ads reflect the mandate of P&G marketing chief James Stengel that brands must speak to consumers eye-to-eye rather than relentlessly driving product benefits. Behind the strategy lies the cold truth that product benefits are quickly copied, whether it's cleaning power or diaper absorbency. So P&G is putting more capital into how a consumer feels toward a brand, a value harder to replicate. As the market leader, P&G's best course is to "stake out the emotional high ground," says Graham Woodall, executive creative director at ad agency JWT Worldwide.