摘要
短视频以碎片化、操作简单的特点吸引了大批用户制作和发布。个性化定制页面是抖音短视频不同于其他社交媒体平台的地方,但与此同时,个性化推荐意味着有些知识生产内容无法被用户看到,因此抖音存在用户之间的知识生产差距。本文将传统知识沟假说从知识获取沟过渡到知识生产沟,以抖音短视频平台为切入点,通过量化分析证明抖音中知识生产沟的存在,描述抖音用户知识生产的现状,探究知识生产沟反馈效果的影响因素,同时从科技发展的角度解释知识生产沟产生的原因。研究发现:用户的性别、年龄、地区归属、认证情况等因素均会导致知识生产的不平等。科学技术的发展、抖音算法过滤机制以及商业模式的推动是知识生产沟存在的原因。
Short videos have attracted a large number of users to make and publish videos due to their fragmentation and simple operation.Personalized customized pages are what makes Tiktok short videos different from other social media platforms,but at the same time,personalized recommendations mean that some knowledge production cannot be seen by users,so Tiktok has knowledge production gaps between users.This article transitions the traditional knowledge gap hypothesis from the knowledge acquisition gap to the knowledge production gap,and uses the Tiktok short video platform as the starting point to prove the existence of the knowledge production gap in Tiktok through quantitative analysis,describe the current situation of Tiktok users’knowledge production,and explore knowledge The influencing factors of the feedback effect of the production gap and the explanation of the causes of the knowledge production gap from the perspective of scientific and technological development.The study found that factors such as the user’s gender,age,regional affiliation,and certification status all lead to inequality in knowledge production.The development of science and technology,the filtering mechanism of Tiktok algorithm and the promotion of business model are the reasons for the existence of the knowledge production gap.
作者
张杰
赵雨非
Zhang Jie;Zhao Yufei
出处
《中国网络传播研究》
2022年第2期141-160,221-222,共22页
China Computer-Mediated Communication Studies
基金
国家社科基金重大项目“提升面对重大突发风险事件的媒介化治理能力研究”子课题“重大突发事件风险‘样态’及媒介化治理理论体系研究”(21&ZD316)的阶段性成果
关键词
抖音
内容生产
反馈效果
算法推荐
Tiktok
content production
feedback effect
algorithm recommendation
