摘要
医患关系是健康中国战略中重要的一环。然而,近年来医患冲突愈演愈烈,医患关系越发紧张。本研究从受众对医患事件的解读框架和情感的角度出发,分析受众在观看医疗纪录片《急诊室故事》时的弹幕。研究发现,受众对医患事件的解读框架有两类——支配式解读和协商式解读;当医患事件与社会热点事件结合时,受众的情感起伏较大。
The doctor-patient relationship is an important part of the"Health in China"strategy.However,in recent years,the doctor-patient conflict has been gaining momentum,and the doctor-patient relationship has become tenser.This study analyzes the audience’s bullet screen when watching the medical documentary Emergency Roomfrom the perspective of the audience’s interpretation framework and emotion of the doctor-patient event.The study has found that there are two types of audience interpretation frameworks for doctor-patient events:dominant interpretation and negotiated interpretation;and when doctor-patient events are combined with social hot events,ups and downs of the audience’s emotion are greater.
作者
李激
董道力
黎思
Li Ji;Dong Daoli;Li Si
出处
《中国网络传播研究》
CSSCI
2018年第2期-,共13页
China Computer-Mediated Communication Studies
基金
国家社科基金重点项目“国家治理现代化视域下的全媒体传播体系构建研究”(项目编号:20AZD057)
广州市人文社科重点研究基地“广州城市舆情治理与国际形象传播研究中心”课题资助
广东外语外贸大学新闻与传播学院“跨文化传播与国际传播院级创新团队”项目
关键词
受众解读
弹幕
医疗纪录片
医患关系
计算传播
文本挖掘
audience interpretation
bullet screen
medical documentary
doctor-patient relationship
computational communication
text mining
