摘要
自新中国成立迄今,出版业发展面临四大阶段性历史任务转变,前三大阶段性历史任务的解决主要从发行发端满足出版的数量需求,当下面临内容驱动出版业高质量发展的第四大历史性任务转变。在出版业高质量发展现实路径上,需要出版发展新思维、国家顶层设计、出版专业化品牌化发展、技术革新升级助推以及高品质出版人才培养五大路径,而个人"本来美"的成长则为出版业高质量发展奠定了新基础。
From the founding of the People’s Republic of China to date,the development of the publishing industry has faced four major stages of historical tasks.The first three tasks address the quantitative needs of publishing,starting with distribution,while the fourth focuses on the high-quality and content-driven development of the publishing industry with content.For the high-quality development of the publishing industry,we need to focus on innovative thinking in publishing development,national top-level design,publishing specialization and branding development,technological innovation and upgrading,and training of high-caliber publishing talents,while personal growth lays a new foundation for the high-quality development of the industry.
作者
刘浩冰
邱伟杰
Haobing Liu;Weijie Qiu(Institute of Publishing Science,Beijing Normal University;Centre for Aesthetics and Cultural Communication Research,Nanjing University)
关键词
高质量发展
发行驱动
内容驱动
现实路径
品质化
内生性
high-quality development
distribution-driven
content-driven
realistic path
quality
endogenous
