音乐表演艺术机构与观众参与下的价值共创机理研究被引量：4

A Study on the Mechanism of Value Co-creation of Music Performing Institutions with the Participation of Audience

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摘要近年来,艺术领域出现了像沉浸式表演这样带有观众参与要素的新兴艺术形式。全新的观众参与现象的出现,伴随着观众角色的转变,促使艺术机构重新审视观众的价值,也推动文化艺术领域朝着更加大众化的方向发展。本文在已有研究成果的基础上,深入剖析观众参与背景下音乐表演艺术机构价值共创活动及其内涵,并以观众参与现象的产生背景为切入点,分析音乐表演艺术机构商业逻辑的转变,总结音乐表演艺术机构观众参与型价值共创内在机理,凝练相应的理论框架,力图形成具有普适意义的实务操作指导建议。 In recent years,new art forms with audience participation such as immersive performance have emerged in the art field.The new phenomenon of audience participation,accompanied by the change in the role of the audience,has prompted arts institutions to re-examine the value of the audience,and has also pushed the development of the art field towards a more popularized direction.Based on the existing research results,this article analyzes the value co-creation activities of music performing art institutions under the background of audience participation and uses this background as the starting point to analyze the changes in the business logic of music performing art institutions.This article brings about the intrinsic mechanism of the audience participation model of value co-creation in music performing art institutions,summarizes the corresponding theoretical framework,and strive to form a universal practical guidance.

作者韩飞雪 Han Feixue

机构地区中央音乐学院音乐学系

出处《艺术管理（中英文）》 2019年第4期75-81,共7页 Journal of Arts Management

关键词音乐表演艺术机构观众参与价值共创价值链 Music Performing Art Institution Audience Participation Value Co-creation Value Chain

分类号 J692.4 [艺术—音乐]

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