摘要
政治叙事的可信度离不开修辞表达技艺的施展,20世纪80年代中期以来的政治修辞的“叙事转向”关注了政治话语的说服力问题。基于亚里士多德修辞三原则,话语分析的叙事转向凸显了说服诱导、认知框定、记忆沉淀三大机制。在高度不确定性的政治互动情境下,为增强政治修辞的可信度与说服力,叙事者需要使用多元的修辞策略来框定听众注意力。政治修辞技艺作为社会建构过程,凸显了政治话语的武器化。本文围绕政治话语的多维度功能,讨论政治修辞的增强与削弱逻辑,分别讨论了说服、框定与记忆的叙事强化机制,以及修辞强制与再框定的叙事削弱逻辑。在政治互动进程中有效构建叙事剧本,需要把握修辞规律,将说服诱导、认知框定与记忆沉淀结合起来。
The credibility of political narratives cannot be achieved without the exercise of the art of rhetorical expression.Since the mid-1980s the‘narrative turn’in political science research has focused on the persuasiveness of political discourse.Based on Aristotle’s three principles of rhetoric,the narrative discourse analysis highlights three main mechanisms:persuasion induction,cognitive framing and memory deposition.To enhance the credibility and persuasiveness of political rhetoric in highly uncertain political interaction contexts,narrators need to use a plurality of rhetorical strategies to frame their audience’s attention.Political rhetorical techniques as social construction processes highlight the weaponization of political discourse.This article discusses the logic of enhancement and weakening of political rhetoric around the multidimensional functions of political discourse;the narrative reinforcement mechanisms of persuasion,framing and memory,and the narrative weakening logic of rhetorical coercion and re-framing are discussed respectively.Effective construction of narrative scripts in the process of political interaction requires grasping the laws of rhetoric and combining the three mechanisms of persuasion,framing and historical memory.
出处
《中国政治学》
2022年第4期14-36,147-148,共25页
CHINESE POLITICAL SCIENCE
基金
国家社会科学基金青年项目“后疫情时代中美竞争的战略叙事建构与变迁机制研究(项目批准号:21CGJ005)”的阶段性成果
关键词
政治修辞
说服诱导
认知框定
历史记忆
叙事可信度
Political Rhetoric
Persuasion Induction
Cognitive Framing
Historical Memory
Narrative Credibility
