摘要
当代乡村在国家政策、平台资本及新媒介技术的多重作用下被重新激活,成为各方力量争相进入的场所。权力交织下的电商直播到底如何与乡村社会发生互动?在对中部某省一个贫困山村的乡村直播实践展开网络民族志调查之后,研究发现,虽然乡村主播正成为数字劳动者,呈现出一定的异化特征,但地方社会依然保持着一定的韧性和活力。地方政府、地方性小资本与民间社会在平台资本的外部压力下被迫重新团结起来,形成了“地方政府+小资本+民间社会”三维合作的乡村直播模式,这既回应了政治经济学者通过发扬中国特色社会主义制度优势和中国乡村社会的文化传统来抵制平台垄断的期待,也在经验和理论两个层面对数字时代的乡村振兴研究提供了有益的参考。
The contemporary countryside is reactivated under the multiple effects of national policy,platform capital and new media technology.When it becomes a place where all forces compete to enter,how does the e-commerce live broadcast interwoven with power interact with the rural society?After conducting an ethnomographical survey of rural live broadcasting in a poor mountain village in a central province,the study found that although rural anchors are becoming digital laborers,showing a certain alienation trend,and the prices of agricultural products are kept extremely low by platform capital,the local society still maintains a certain degree of resilience and vitality.Local governments,local small capital and the capital of civil society in the platform under external pressure was forced to unite to form the"local government+capital+civil society"three-dimensional unity country live mode,the response to the political and economic scholars both by carrying forward the Chinese characteristic socialist system superiority and cultural tradition of Chinese rural society to resist platform of capitalism,It also provides a useful reference for the research of rural revitalization in the digital era from the perspective of experience and theory.
作者
沙垚
李倩楠
SHA Yao;LI Qian-nan
出处
《新闻大学》
CSSCI
北大核心
2022年第2期84-96,120-121,共15页
Journalism Research
基金
国家社科基金重大项目“乡村振兴视角下新媒体在乡村治理中的角色与功能研究”(21&ZD319)支持
关键词
平台垄断
乡村振兴
数字时代
乡村直播
在地团结
platform capitalism
rural revitalization
digital age
rural live broadcasting
local unity
