摘要
短视频是跨文化传播的重要媒介形式,在华外国视频博主以其特殊的国别身份成为中国对外宣传中“助力的他者”,也因现实语境中的多重审视而被迫沦为外媒话语建构中“想象的他者”,陷入“双重他者”境遇。本文运用批判性话语分析、内容分析等研究方法,剖析外媒的报道文本、对应评论区内容以及在华外国人的回应视频,发现在华外国视频博主卷入中西话语博弈,在偏见与反偏见的对抗中重塑身份认同。我国应以“双重他者”困境为鉴,在未来的对外传播中做好“三个转变”。
Short video is an important media form of intercultural communication.Foreign video bloggers in China have become“‘the other’as helpers”in Chinese external publicity with their special country identities.Due to the multi-game situation in reality,they are also forced to become“‘the other'in the imagination”constructed by foreign media's discourse,falling into the “double otherness”situation.By using critical discourse analysis,content analysis and other research methods,this paper analyzes the foreign media reports and their related comments,as well as the response videos from foreigners in China,finding that foreign video bloggers in China are involved in the discourse game between China and the West,which reviews and reshapes their identities during the struggle against prejudice and anti prej udice.China should learn from the dilemma of“double otherness”,and then make"three changes"in the future external communication.
作者
刘徐州
郝文
Liu Xuzhou;Hao Wen
出处
《中国新闻传播研究》
2022年第6期179-195,共17页
China Journalism and Communication Journal
关键词
他者
媒介偏见
话语建构
身份认同
跨文化传播
the other
media prejudice
discourse construction
identity
intercultural communication
