摘要
面对基层治理现代化和社会深度媒介化的多重背景,县级融媒体中心作为四级融合布局的基础工程,需要充分适应互联网主阵地的媒介生态环境。基于关系连接视角,县级融媒体中心的提质增效需要传播力的有效提升,本文从“平台建构—资源整合—多元服务”三个维度提出实现路径。向上连接省级技术平台,适应移动互联网传播规律搭建县域媒介平台;横向连接多元治理主体,以数据融通、平台协同打造县域关系网络;向下广泛连接基层群众,通过话语体系、服务模式和组织融合实现县级融媒体中心“建强用好”的发展目标,实现由现代传播体系向公共服务体系的转型。
Faced with the multiple backgrounds of the modernization of grassroots governance and the in-depth mediaization of society,the convergence media center at county-level,as the basic project of the four-level convergence layout,needs to fully adapt to the media ecological environment of the main position of the Internet.Based on the perspective of relational connection,the improvement of quality and efficiency of the convergence media center at countylevel requires the effective improvement of communication power.This paper proposes the realization path from the three dimensions of“platform construction-resource integration-multiple services”.Connect upward to provincial technology platforms and build a county-level media platform in line with the laws of mobile Internet dissemination;horizontally connect multiple governance entities to build a county-level relationship network with data integration and platform collaboration;downward broadly connect grassroots people,through discourse systems,service models and organizational integration,realize the development goal of“building a strong and making good use”of the convergence media center at county-level,and realize the transformation from a modern communication system to a public service system.
作者
丁立捷
许可
许海滨
Ding Lijie;Xu Ke;Xu Haibin
出处
《中国新闻传播研究》
2022年第5期237-249,共13页
China Journalism and Communication Journal
基金
河北省社会科学基金项目“河北县级融媒体中心传播力、引导力、公信力提升对策研究”(项目编号:HB21XW003)的研究成果
关键词
县级融媒体中心
传播力
关系连接
媒介平台
convergence media center at county-level
communication power
relational connection
media platform
