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元素、框架、逻辑:叙事学视域下的中国故事讲述策略——从我国仙侠剧在YouTube平台的流行谈起

Elements,Framework,and Logic:Research on the Methods of Telling Chinese Stories from the Perspective of Narratology——From the Starting Point of the Popularity of Chinese Xianxia Drama on YouTube
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摘要 从叙事学视角来看,我国仙侠剧与国外奇幻影视剧表层框架的相似性是其能够被YouTube平台用户接受和理解的前提,具体体现在叙事元素、叙事框架、故事讲述的时序性和为观众提供的透视视角等方面。两类剧集又在底层叙事逻辑上形成耦合,即通过经验叙事与虚拟叙事的结合、美学元素的运用,使观众能够通过故事世界和现实生活的相互映射,在观看过程中实现情绪的释放和纾解。借鉴这一经验,可尝试通过提炼社会共性话题的叙事逻辑,发掘具有理解基础的叙事框架,发挥美学元素的跨文化传播能力,提高叙事方式的多平台、多形态生存能力四个维度优化中国故事讲述策略。 From the perspective of Narratology,Chinese Xianxia drama and fantasy film and TV play in other countries have stylistic similarities in framework,such as narrative element,narrative framework,timing of storytelling,and clairvoyant view served to the audience,which is the premise for YouTube users to receive and comprehend Chinese stories.Thus by using the combination of the two antithetical types of narrative(empirical and fictional),and aesthetic elements,these two types of dramas have similarities in the underlying narrative logic,which assists audience to release themselves and the relief of emotions through the mutual mapping of the fictional world and the real world.Drawing on this experience,we can optimize the narrative strategies of China story by the following methods:refining the narrative logic of common social topics,exploring the narrative framework with a mutualunderstanding foundation,cultivating the cross-cultural communication ability of aesthetic elements and improving the narrative capability of multi-platform and multiform viability.
作者 王润珏 辛安怡 Wang Runjue;Xin Anyi
出处 《中国新闻传播研究》 2021年第5期207-221,共15页 China Journalism and Communication Journal
基金 2020年国家社科基金后期资助项目“数字化时代世界性通讯社的权力体系研究”(项目编号:20FXWB027)的阶段性成果 中国传媒大学中央高校基本科研业务费专项资金资助(项目编号:CUC210B006)
关键词 中国故事 讲述策略 叙事元素 叙事框架 叙事逻辑 Chinese story narrative method narrative element narrative framework narrative logic
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