摘要
后现代的两大根本特征使后现代主义商业文化也具有了浓厚的不确定性和内在性的特点。在不确定性的文化平台上,商务交际语言具有模糊性和包容性的特点,而在内在适应性的文化平台上商务语言具有情感性特点。除此之外,由于商品化的逻辑浸渍到人们的思维,后现代文化还具有商品性特征,它使语言交际行为类似于商品交换。
Postmodernist culture has very strong characteristics of indeterminacy and inherent adaptability owing to the two essential features of postmodern times:indeterminacy and immanency.Business communicative language is characterized by ambiguity on the platform of cultural indeterminacy,inclusivity,etc.and by emotionality on the platform of cultural immanency.Besides,postmodernist culture has the characteristic of commercialization as it is soaked in postmodernist thinking,which makes business discourse communication similar to commodity exchange.
作者
甘长银
GAN Changyin(Faculty of Foreign Languages,Chongqing Three Gorges University,Wanzhou,Chongqing 404000,China)
出处
《商务外语研究》
2019年第2期7-11,共5页
Business Languages and Communication
关键词
后现代语境
商务语言
特征
不确定性
情感性
商品化
postmodernist context
business communicative language
features
indeterminacy
emotionality
commercialization
