摘要
以信阳毛尖2010-2018年茶叶产量,品牌价值和品牌收益为原始数据.通过构建GM (1,1)模型预测信阳毛尖2019-2023年茶叶产量,品牌价值与品牌收益,并用平均模拟误差检验其精度.通过预测发现未来5年三者均呈现增长趋势,但品牌收益增长结构欠合理,品牌价值转化率呈现持续递减趋势.针对此现状,提出文化参与品牌产品消费,科技附加产品生产,茶域资源附属品牌影响力进行产值输出等策略.从投入,产出,消费三方面提出改进,希望能为信阳毛尖品牌价值转化率提升,品牌产品生产优化,茶农增收以及改善茶产业结构提供决策依据.
Taking Xinyang Maojian’s tea production,brand value and brand income in2010-2018 as the original data.The GM(1,1) model was constructed to predict the tea yield,brand value and brand income of Xinyang Maojian from 2019 to 2023,and the accuracy was tested by the average simulation error.Through the forecast,it is found that all three countries show a growth trend in the next five years,but the growth structure of brand revenue is not reasonable,and the conversion rate of brand value shows a continuous decreasing trend.In response to this situation,it is proposed that the culture participates in the consumption of brand products,the production of technology-added products,and the influence of the brand of tea domain resources on the output value of output.From the aspects of input,output and consumption,it is proposed to improve the brand value conversion of Xinyang Maojian,optimize the production of brand products,increase the income of tea farmers and improve the structure of tea industry.
作者
吕海涛
李大印
顾瑶
LV Hai-tao;LI Da-yin;GU Yao(College of Economics and Management,Hebei University of Engineering,Handan 056038,China)
出处
《数学的实践与认识》
北大核心
2020年第1期83-90,共8页
Mathematics in Practice and Theory
基金
河北省社会科学基金项目:技术转移对河北省经济增长作用的理论与实证研究(HB12YJ028).
