摘要
目的:通过研究扬州剪纸艺术数字文创产品的开发策略与设计方法,探索数字经济时代背景下非遗产品的“活”化路径。方法:运用自顶向下的系统分析方法归纳扬州剪纸数字文创产品的设计要素及其系统模块,分析数字图形场景、文创产品数字化以及数字文创产品设计模块化理念等具体设计方法,对扬州剪纸数字化文创产品的“活”化方法进行了探讨。结果:运用“智能模块设计+多维联动导向机制+活化产品形式+数化艺术设计”创新模式,研究了基于手机应用、IP形象数字衍生设计的“剪纸+文创+数字化”三位一体式设计方法及其实现途径。该方法强调了用户体验与交互式数字文创产品设计理念,可以以新视角和新思维传承扬州剪纸艺术文化。
Objective To explore the"living"path of intangible cultural heritage products under the background of digital economy by studying the development strategy and design method of Yangzhou paper-cut art digital cultural creation products.Methods The top-down system analysis method was used to summarize the design methods and ideas of Yangzhou paper-cut art digital cultural and creative products,and the specific design methods such as digital graphic scene,digital cultural and creative products digitalization and digital cultural and creative products design modularization concept were analyzed.Results Using the innovation model of"intelligent module design+multi-dimensional linkage oriented mechanism+activated product form+digital art design",the three-in-one design method of"paper cutting+cultural creation+digital"based on the digital derivative design of mobile phone APP and IP image was studied,which emphasized the design concept of user experience and interactive digital cultural and creative products.Yangzhou paper-cut art culture can be inherited from a new perspective and new thinking.
出处
《网印工业》
2024年第8期97-101,共5页
Screen Printing Industry
基金
2022年江苏高校哲学社会科学研究一般项目“数字经济视域下扬州非遗文创产品的活化研究”(项目编号:2022SJYB1007)的研究成果
关键词
扬州剪纸
数字文创产品
设计方法
手机应用
Yangzhou paper-cut
Digital cultural and creative products
Design method
Mobile application
