摘要
在新时代文化创意产业蓬勃发展的浪潮中,赣南苏区红色文化显现出其独特的历史意义和文化价值,成为当今社会不可或缺的重要组成部分。本文以赣南苏区红色文化为研究背景,深入探讨了红色文创设计的激活机制和红色IP的构建。通过对赣南红色文化资源的深入挖掘,结合现代设计理念和技术手段,成功实现对红色文化的创新、再造和IP价值的构建,为传承和弘扬赣南红色文化开辟了崭新的思路和方法。
In the wave of vigorous development of cultural and creative industries in the new era,the red culture of Gannan Soviet Area shows its unique historical significance and cultural value,and becomes an indispensable and important part of today's society.Taking the red culture of Gannan Soviet Area as the research background,this paper discusses in depth the activation mechanism of red cultural and creative design and the construction of red IP.Through the in-depth excavation of Gannan red cultural resources,combined with modern design concepts and technical means,it successfully realizes the innovation,reengineering and IP value construction of red culture,which opens up a brand-new way of thinking and methods for the inheritance and promotion of Gannan red culture.
出处
《网印工业》
2024年第8期87-89,共3页
Screen Printing Industry
基金
江西省2023年度研究生创新专项资金项目“新时代赣南苏区红色文创的设计激活与IP构建研究”(项目编号:YC2023-S875)的研究成果
关键词
赣南苏区
红色文化
红色文创
红色IP
Gannan soviet area
Red culture
Red cultural creation
Red IP
