摘要
数字化时代下,传统企业迫切需要通过融入甚至构建数字创业生态系统以持续开发新机会从而成功实现数字化转型。然而,对于数字化转型企业的机会开发机理研究已远远落后于实践的发展,创业生态系统视角为此提供了有效的研究视角。因此,本文结合相关研究,以苏宁、海尔两家企业为案例企业进行对比分析,提炼差异点和共性规律,从而提出生态视角下数字化转型企业的机会开发机理研究模型并提出相应的命题。案例研究发现数字化转型企业的机会开发的核心动力是共生关系的形成,这一过程受外向型组织文化、创业型领导力和客户导向的驱动,而共生关系通过提升数字化转型企业的双元数字创业能力从而驱动机会开发;此外共生关系与数字化转型企业机会开发间存在良性的互动关系,即共生关系可以促进数字转型企业的机会开发,而机会开发将进一步拓展和加强数字转型企业与参与主体间的共生关系。本研究有助于丰富和拓展机会和创业生态系统相关研究,并丰富了数字创业的相关研究,为我国数字化转型企业的机会开发活动提供了有价值的理论指导。
Successful digital transformation should be a cross-sector,cross-industry reformation that requires the full use of collective intelligence.Therefore,traditional enterprises urgently need to integrate into or even build a digital entrepreneurial ecosystem to continuously develop new opportunities,so as to successfully realize digital transformation in the digital context.However,the research on the opportunity development mechanism of digital transformation enterprises has lagged far behind the development of practice.The perspective of entrepreneurial ecosystem provides an effective research perspective for this.Therefore,combined with relevant research,this paper takes Suning and Haier as case enterprises to conduct in-depth comparative analysis,refines the differences and the generic rules based on the cases,puts forward the opportunity development mechanism research model of digital transformation enterprises from the ecosystem perspective,and puts forward the corresponding propositions.Using the exploratory case study,we find that the core impetus of opportunity development in digital transformation enterprises is the formation of symbiotic relationship,which is driven by external oriented organizational culture,entrepreneurial leadership and customer orientation.Symbiotic relationship drives opportunity development by improving ambidextrous digital entrepreneurial capability of digital transformation enterprises.In addition,there is a benign interaction between symbiotic relationship and the opportunity development of digital transformation enterprises.Specifically,symbiotic relationship will promote the opportunity development of digital transformation enterprises,and opportunity development will further extend and strengthen the symbiotic relationship between digital transformation enterprises and the participants in this process.This study contributes to the literature in three ways.First,this study demonstrates the positive impact of symbiosis on the opportunity development of digital transformation enterprises.This will help enrich the research on opportunity development and inspire more scholars to further explore the internal mechanism between symbiosis and opportunity development.Second,we link entrepreneurial ecosystem with opportunity development in the context of digital transformation,and summarize the driving factors of symbiotic relationship and their interaction with opportunity development,which is helpful to deepen the theoretical research of entrepreneurial ecosystem.Third,by the case studies of Haier and Suning,this paper constructs the relationship model of“driving factors-symbiotic relationship-opportunity development”from an ecosystem perspective.The research findings provide valuable and deeper explanations for digital entrepreneurial activities of traditional enterprises in China,and promote the indepth development of digital entrepreneurship research.
作者
郭润萍
韩梦圆
邵婷婷
冯子晴
Guo Runping;Han Mengyuan;Shao Tingting;Feng Ziqing(School of Management,Jilin University,Changchun 130022,China)
出处
《外国经济与管理》
CSSCI
北大核心
2021年第9期43-67,共25页
Foreign Economics & Management
基金
国家自然科学基金项目(72072069,71620107001,71602068)
关键词
数字化转型
机会开发
共生关系
生态系统
双元数字创业能力
digital transformation
opportunity development
symbiotic relationship
ecosystem
ambidextrous digital entrepreneurial capability
