摘要
经济一体化进程加快、信息技术的发展、加速的产品生命周期和多样化的顾客需求等因素极大地推动了企业竞争模式的转变,动态竞争条件下企业的生存和发展逐渐成为理论界和实业界共同关注的重要课题。动态竞争行为是动态竞争理论的核心组成部分,本文从行动次序、行动级别和行动内容三个视角对动态竞争行为的维度划分方式和适用性进行了梳理和评价,并分析总结了结构内容分析法、调查访谈分析法和二手数据计量法三种动态竞争行为测量方法的优缺点,然后对动态竞争行为前因和后果的实证研究进行了回顾和评述,最后在剖析现有研究局限的基础上,从测量方式的完善与优化、动态竞争行为决策动因的新探索、动态竞争行为实施效果的新思考和动态竞争行为分析范式的新设想四个方面对未来研究方向进行了展望。
The accelerated process of economic integration,development of information technology,accelerated product life cycle and diversified customer needs have greatly promoted the transformation of enterprise competition mode.The survival and development of enterprises under dynamic competition conditions have gradually become an important issue of common concern to both theoretical and industrial circles.Dynamic competitive behavior is the core component of the dynamic competitive theory.In this paper,the authors review and prospect the research in the field of enterprise dynamic competitive behavior from the aspects of dimension division and measurement,function logic of antecedent and consequence variables,and future research proposals.Firstly,this paper combs and evaluates the dimensionality and applicability of dynamic competitive behavior from the three perspectives of action order,action level and action content.Dynamic competitive behavior division from the perspective of action order can clearly depict the duality of competitive interaction process.Division from the perspective of action level can objectively evaluate the implementation difficulty of dynamic competitive behavior.The advantage of division from the perspective of action content is that we can examine the difference between decision-making motivation of different forms of dynamic competitive behavior in detail.Secondly,this paper summarizes the advantages and disadvantages of the different dynamic competitive behavior measurement methods:structural content analysis method,survey interview analysis method and second-hand data measurement method.Structural content analysis method can reflect the duality of competitive interaction process,but the measurement results are vulnerable to the subjective influence of researchers;survey interview analysis method can be cross-industry and describe the characteristics of competitive behavior relatively adequately,but the sample size is limited.Second-hand data measurement method can analyze large samples and panel data,but the accuracy of measurement needs to be improved.Thirdly,this paper reviews and comments the empirical research on the antecedent and consequence of dynamic competitive behavior.The internal influenced factors of dynamic competitive behavior mainly include the characteristics of organizational structure,the status of organizational resources and the differences of organizational objectives.The external influenced factors of organization mainly include macro-environment and industry environment.The consequences of dynamic competition are basically measured around the enterprise’s economic performance indicators,including the growth of enterprise sales,shareholders’returns and so on.Finally,on the basis of analyzing the limitations of the existing research,this paper prospects the future research directions from four aspects:improvement and optimization of measurement methods,new exploration of dynamic competitive behavior decision-making motivation,new thinking of the implementation effect of dynamic competitive behavior,and new assumption of dynamic competitive behavior analysis paradigm.
作者
徐鹏
白贵玉
Xu Peng;Bai Guiyu(School of Business Administration,Shandong University of Finance and Economics,Jinan 250014,China;Business School,University of Jinan,Jinan 250002,China)
出处
《外国经济与管理》
CSSCI
北大核心
2020年第2期3-16,共14页
Foreign Economics & Management
基金
国家自然科学基金青年项目(71602099,71972117)
山东省自然科学基金青年项目(ZR2016GQ04,ZR2018QG003).
关键词
动态竞争行为
竞争互动
进攻行为
响应行为
dynamic competitive behavior
competition and interaction
offensive behavior
response behavior
