摘要
跨境电子商务发展指数的构建有利于评价和分析地区跨境电商发展水平.本文从规模指数、成长指数、支撑指数和信息化指数四个方面对跨境电商发展情况进行系统评价,用熵值法确定各个指标权重,构建一个科学可行的跨境电子商务发展指标测度模型,并对广东省2011-2019年跨境电商发展情况进行实证分析.结果表明本文构建的模型能有效直观地反映跨境电商发展情况,对进一步规划跨境电商如何更高效发展有一定的借鉴指导意义.
The construction of the cross-border e-commerce development indices is conducive to the evaluation and analysis of the regional cross-border e-commerce development level.Therefore,in this paper a scientific and feasible cross-border e-commerce development index measurement model is constructed,in which the development of crossborder e-commerce is systematically evaluated with four indices-the scale index,the growth index,the support index and the informatization index and the weights of those four indices are determined with the entropy method.An empirical analysis is carried out on the development of cross-border e-commerce in Guangdong Province from 2011 to 2019.The results show that our model can effectively and intuitively reflect the development of cross-border e-commerce and has a certain reference and guidance significance for further planning on how to develop cross-border e-commerce more efficiently.
作者
蒋雨桥
樊重俊
Jiang Yuqiao;Fan Chongjun(Business School,University of Shanghai for Science and Technology,Shanghai 200093,China)
出处
《数学理论与应用》
2019年第3期113-120,共8页
Mathematical Theory and Applications
关键词
熵值法
跨境电子商务
发展指数
指标体系
Entropy method
Cross-border e-commerce
Development index
Index system
