摘要
新媒体时代,泉州海丝文化的影像传播面临着新媒体的优势利用不充分、影像作品质量参差不齐、品牌效应不明显等问题。因此要认清泉州海丝文化影像传播的现状和问题,充分挖掘新媒体在影像传播中的优势,创作高质量的泉州海丝文化影像作品、讲好泉州的海丝文化故事、打造有影响力的泉州海丝文化影像品牌,以实现泉州海丝文化影像传播的效果最大化。
In the era of new media,the image dissemination of the Quanzhou sea silk culture faces the problems of insufficient use of the advantages of new media,uneven quality of video works,and insignificant brand effects.So that it is necessary to recognize the current situation and problems of the Quanzhou sea silk Culture image dissemination,the advantages of the new media in the image transmission are fully explored,To improve the quality of the transmission subject,to tell the story of the Quanzhou sea silk Culture,to strengthen the innovation of the content,can the effect of the transmission of the image of the sea silk culture.
作者
薛呈永
XUE Chengyong(Liming Vocational University,Quanzhou Fujian,362000,China)
出处
《豫章师范学院学报》
2020年第2期117-120,共4页
Journal of Yuzhang Normal University
关键词
新媒体
泉州海丝文化
影像传播
传播主体
传播内容
new media
Quanzhou sea silk culture
image transmission
communicator
communication content
