摘要
在开放式创新背景下,从知识共创视角,探索多主体参与对产品创新绩效的影响是实践发展和理论演进的必然结果。将多主体参与、知识共创分别划分为参与主体数、参与总人数,以及嵌入型知识共创、联盟型知识共创的具体维度,从而基于维度层面,构建出多主体参与通过知识共创的单一中介效应和连续中介效应影响产品创新绩效的复合中介机制。以高新技术企业为调查对象的实证结果显示,参与主体数、参与总人数对产品创新绩效具有直接的正向影响;嵌入型知识共创、联盟型知识共创在多主体参与影响产品创新绩效关系中的单一中介效应、连续中介效应均显著。
At present,"the Wikipedia Model"featured by world-orientation and mass collaboration is slowly changing the human life.As a result,the evolution of modern enterprise product innovation activities dominated by open innovation begins a new era,making the impact of multi-agent participation on product innovation performance become normal in enterprise practice and a strategic option for successful product innovation by many enterprises around the world.In other words,with the increasing popularity of open innovation concept,the significant influence of multi-agent participation on product innovation performance has been a consensus in both the practical and theoretical circles.At the same time,knowledge co-creation based on the theory of value co-creation is playing an important mediating role in explaining the relationship between multi-agent participation and product innovation performance.In the process of knowledge co-creation,the enterprise takes the central role in establishing a network relationship with other knowledge sources to jointly create new knowledge.This open innovation behavior makes full use of external operable resources and is highly compatible with product innovation activities of enterprises based on multi-agent participation.Multi-agent participation refers to the participation of multiple agents in product innovation activities.In view of the existence of administrators,employees,customers,suppliers,partners,universities and institutions,governments and other participants as well as their specific participants,multi-agent participation includes two dimensions:the number of agents and the total number of participants.In the context of multi-agent participation in product innovation activities,knowledge co-creation refers to the joint creation of new knowledge by enterprises and other participants.Based on two knowledge processes of"outside-in"and"inside-out",it can be divided into two dimensions:embedded knowledge co-creation and alliance knowledge co-creation.Product innovation performance is the result of enterprise product innovation activities.Then,based on the dimensions,a composite mediation mechanism model is constructed in which multiple agents participate in the synchronous mediation effect and continuous mediation effect created by knowledge,and the specific research hypothesis is proposed.The empirical results of high-tech enterprises show that the number of agents and the total number of participants have a direct positive impact on product innovation performance.Embedded knowledge co-creation and alliance knowledge co-creation have significant synchronous mediating effect on the relationship between the number of agents and the total number of participants.The continuous mediating effect of the number of agents and the total number of participants on the product innovation performance is also significant by influencing the embedding knowledge co-creation and then the alliance knowledge co-creation.Theoretically,taking the key concept of multi-agent participation as the core can push relevant empirical research further.In particular,the proposal of the composite mediation mechanism of knowledge co-creation provides some reference ideas for subsequent empirical studies based on this mechanism,so as to promote the normal researches on the composite mediation mechanism of knowledge co-creation.From the perspective of practice,when carrying out product innovation activities,enterprises should comply with the growing dominant trend of open innovation in the new era,and strongly advocate multi-agent participation so that more interest subjects can participate consciously and actively.In addition,enterprises should stimulate the knowledge co-creation willingness of agents to the largest extent,strive to build an important bridge for knowledge co-creation,and consciously build the relationship transmission chain between embedded knowledge co-creation and alliance knowledge co-creation,so as to improve product innovation performance to the greatest extent.
作者
蒋海萍
许皓
叶岚
JIANG Haiping;XU Hao;YE Lan(School of Business,Anhui University,Hefei 230601,China;School of Foreign Studies,Anhui University,Hefei 230601,China)
出处
《科学学与科学技术管理》
CSSCI
CSCD
北大核心
2020年第7期22-37,共16页
Science of Science and Management of S.& T.
基金
国家自然科学基金项目(71872001)
安徽省哲学社科规划基金项目(AHSKY2019D014)
关键词
多主体参与
知识共创
产品创新绩效
机制
multi-participators
knowledge co-creation
product innovation performance
mechanism
