摘要
科普短视频蓬勃发展,已成为重要的科普产品形态和面向公众传播科学的重要渠道。但在其繁荣发展的背后也存在内容同质化、伪科学、侵权抄袭、过度娱乐商业化等问题,亟须构建科普短视频评价指标体系来加强内容监管和审核。本文在明晰科普短视频评价指标体系概念和价值的基础上,从基本资质、内容、形式和影响力4个维度构建了包括合规性、科学性、引领性、通俗性、艺术性、技术性和影响力7项二级指标和21项三级指标的科普短视频评价指标体系,以期为创作者、平台方、相关管理部门提供科学有效的创作引导和评价参考,助推科普短视频创作与传播生态的健康有序发展。
The development and prosperity of science short video has become an important form of popular science products and an important channel for disseminating science to the public.However,there are also some problems behind the prosperity of science popularization short videos,such as content homogenization,pseudoscience,tort plagiarism,excessive entertainment commercialization and so on.There is an urgent need to build an evaluation index system to strengthen content supervision and review.In this paper,on the basis of clarifying the concept and value,the evaluation index system of science popularization short is constructed from the four dimensions of basic qualification,content,form and influence,including seven secondary indicators and 21 tertiary indicators,including compliance,science,guidance,popularity,artistry,technicality and influence.We hope that it can provide scientific and effective creative guidance and evaluation references for creators,platforms and relevant management departments,promote the healthy and orderly development of science popularization short ecology.
作者
黄荣丽
王大鹏
金梦瑶
陈玲
Huang Rongli;Wang Dapeng;Jin Mengyao;Chen Ling(China Research Institute of Science Popularization,Beijing 100081)
出处
《科普研究》
北大核心
2023年第6期32-40,95-96,共11页
Studies on Science Popularization
关键词
科普
短视频
评价指标体系
science popularization
short videos
evaluation index system
