摘要
我国体育产业即将迈入快速发展的黄金时期,另一场以互联网+为代表的媒介信息化革新也正悄然而至。在这样的时代背景下,体育养生亟需进行传播策略方面的转型和升级。本研究基于当前的网络直播平台,运用文献资料法、案例分析法与专家访谈法,对体育养生在泛生活网络直播的宣传方式理论层面的研究,以期找出互联网时代传统体育传播的优势,丰富传统体育传播理论。
China’s sports industry is about to enter a golden period of rapid development,and another multimedia information innovation represented by the Internet is quietly coming.In this context,sports health care needs to be transformed and upgraded in terms of communication strategies.Based on the current webcast platform,this paper applies the literature method,case study and expert interview method to study the theoretical level of propaganda mode of sports health care in the pan-life webcast.Through this study,the advantages of traditional sports communication in the Internet era can be found out and the traditional sports communication theories can be enriched.
作者
齐伟伟
张冬琴
周小青
王文清
QI Wei-wei;ZHANG Dong-qin;ZHOU Xiao-qing;Wang Wen-qing(Shanxi Agricultural University,Taigu 030801,China;Beijing Sports University,Beijing 100084,China)
出处
《江科学术研究》
2020年第3期36-41,共6页
Academic Research Of JXUT
关键词
体育养生
泛生活
网络直播
宣传方式
Sports Health Care
Pan-life
Live Webcast
Propaganda Mode
