摘要
随着电子商务在一二线城市的充分拓展,其发展潜力巨大。与此同时,下沉市场的购买力不断觉醒,已成为拉动我国消费增长的新生力量。面对具有巨大潜力的下沉市场,电子商务渠道下沉已经成为电商发展的主流趋势。以2013-2019年我国25个省市自治区面板数据为研究样本,实证检验了农村电商与商贸基础设施之间的关系。研究发现:农村通信网络、农村运输道路与农村仓储物流设施状况与农村电商发展呈正向变动关系,农村商品交易场所情况与农村电商发展无显著关系。最后,本文从提升农村通信网络服务、加强农村道路建设与维护、优化农村仓储物流体系等方面对下沉市场中农村电商协调发展提出建议。
With the full expansion of e-commerce in first-and second-tier cities,its development potential is huge.At the same time,the purchasing power of the sinking market is constantly awakening,which has become a new force driving the growth of China’s consumption.Facing the sinking market with great potential,the sinking of e-commerce channel has become the mainstream trend of e-commerce development.Taking the panel data of 25 provinces,municipalities and autonomous regions in China from 2013 to 2019 as research samples,this paper empirically tests the relationship between rural e-commerce and business infrastructure.It is found that rural communication networks,rural transportation roads and rural warehousing and logistics facilities have a positive change relationship with the development of rural e-commerce,while the situation of rural commodity trading places has no significant relationship with the development of rural e-commerce.Finally,this paper puts forward some suggestions on the coordinated development of rural e-commerce in the sinking market from the aspects of improving rural communication network services,strengthening rural road construction and maintenance,and optimizing rural warehousing and logistics system.
出处
《价格理论与实践》
北大核心
2021年第3期35-38,共4页
Price:Theory & Practice
基金
国家社会科学基金项目“数字化转型背景下流通供应链体系优化与创新研究”(19CJY048)
关键词
市场下沉
农村电商
商贸基础设施
固定效应分析
the market sinks
rural e-commerce
business infrastructure
fixed effect analysis
