摘要
传承与弘扬长征精神是走好新时代长征路的重要内容,新媒体广泛运用与不断发展为传播长征精神提供了新载体。新媒体在传播长征精神方面的优势表现为覆盖面更广、互动性更强、实效性更好;针对当前长征精神新媒体传播面临内容建设与形式设计不统一、载体开发与实际运用不匹配、商业价值的实现与教育价值的发掘不协调等困境,提出加强传播内容建设、提升传播载体运用能力、增强长征精神教育实效性等对策。
Inheriting and carrying forward the spirit of the Long March is important work of the new era long march.The wide application and continuous development of new media provides a new carrier for spreading the spirit of the Long March.The advantages of new media to spread the spirit of the Long March are shown wider,more interactive and more effective.In view of the current long march spirit education,the new media communication shall face the difficulties of content construction and non-unified form and design.The carrier development and practical application are not matched and the commercial value and the exploration of educational value are not coordinated.To solve the problems,the paper puts forward to strengthen the construction of communication content,to improve the ability of communication carrier and to enhance the effectiveness of the long march spiritual education and other countermeasures.
出处
《红色文化学刊》
2019年第4期83-89,112,共8页
Journal of Red Culture
