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论个人秀场电竞直播场景化商业模式下的社群效应 被引量:8

Community Effect of the Scenario-based Business Model of Esports Personal Live Broadcast
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摘要 在个人秀场电竞直播中,直播间、直播平台、消费用户社群与直播行为本身,共同构成场景化商业模式中的"场景四要素"。具有不同场景体验需求、"各自为政"的零散用户,在与直播间主播进行场景化互动的过程中,逐渐汇聚成一个具有强大组织性和影响力的新用户社群,并展现出巨大的社群效应,促成新的场景消费。以场景为入口,以"人的链接"为中心,场景化商业模式下的个人秀场电竞直播突破了生产与消费的关系壁垒;在场景化商业模式的社群效应影响下,个人秀场电竞直播不仅会创造社群经济,也会聚合形成特定的社群文化。 In the esports personal live broadcast,live broadcast room,live broadcast platform,consumer user community and the live broadcast itself constitute"the four elements of scene"in the scenario-based business model.Scattered users with different needs of scene experience and different ways of doing things gradually converge into a new user community with strong organization and influence in the process of scenario-based interaction with streamers in the broadcast room,thus exerting a significant community effect and contributing to new consumption.With the scene as the entrance and the"human link"as the center,the esports personal live broadcast under the scenario-based business model breaks through the relationship barrier between production and consumption.Under the influence of community effect of scenario-based business model,esports personal live broadcast will not only create community economy,but also converge to form a specific community culture.
作者 曾照智 欧阳友权 ZENG Zhao-zhi;OUYANG You-quan(School of Literature and Journalism,Central South University,Changsha 410083,Hunan,China)
出处 《河南大学学报(社会科学版)》 CSSCI 北大核心 2020年第6期131-136,共6页 Journal of Henan University(Social Sciences)
基金 湖南省研究生科研创新项目“基于共生理论的数字出版产业链研究”(CX2018B071)阶段性成果
关键词 个人秀场电竞直播 场景化商业模式 用户社群 社群效应 Esports personal live broadcast scenario-based business model user community community effect
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