摘要
传统研究生招生宣传模式效果不理想已经引起管理部门的高度重视。从精准定位研究生招生宣传对象、精准策划研究生招生宣传内容、精准筹划研究生招生宣传策略三个方面对研究生招生精准宣传模式进行探析,以期提高研究生招生宣传效率,促进研究生生源质量的提高。
Since the traditional publicity model for the recruitment of graduates has been unsatisfactory,the present article intends to make an analysis of the publicity model for graduate admission job from three aspects:clear targets for the recruitment,accurate contents of publicity,precisely-designed publicity strategies,etc.,so as to improve the efficiency of enrollment publicity,and candidate quality of graduate students as well.
作者
吴瑞华
Wu Ruihua(Department of Admissions and Examination,South China Normal University,Guangzhou,Guangdong 510631,China)
出处
《湖北招生考试》
2020年第2期15-19,共5页
Enrollment and Examination in Hubei
基金
2019年广东省研究生教育创新计划项目“研究生招生考试中考试组织管理机制的探索与研究”(项目编号:2019JGXM34)的阶段性研究成果
关键词
研究生
招生宣传
生源质量
宣传策略
postgraduate
enrollment publicity
candidate quality
publicity strategy
