摘要
基于顺应论的理论框架,以马云在香港大学学位颁授典礼上的致辞为语料,探讨了在公共演讲语境下商业公众人物建构的语用身份和可能动因。研究结果显示,马云通过对公共演讲交际语境相顺应,建构了名誉博士、企业家、支持者和未来展望者的不同的语用身份。语用身份的建构与顺应的根本目的是为了满足观点和情感表达的需要,达到更好的演讲效果。
Taking Ma Yun’s speech in Degree Awarding Ceremony of the University of Hong Kong as an example,the study aims to probe into pragmatic identities’types and motivations constructed in public speeches by public business figures.The theoretical framework is linguistic adaptation theory.The results demonstrate that Ma Yun has constructed different pragmatic identities like the honorary doctor,the entrepreneur,the supporter and the futurist with adaptation to the communicative context.The fundamental goal is to satisfy the needs of idea expression and emotion expression so as to achieve better public speech effects.
作者
王燕
WANG Yan(School of Foreign Languages,Hefei Normal University,Hefei 230601,China)
出处
《合肥学院学报（综合版）》
2020年第1期52-55,共4页
Journal of Hefei University：Comprehensive ED
基金
2019年度安徽高校人文社会科学研究重点项目“商业公众人物公共演讲语用身份的建构和动因研究”(SK2019A0609)资助.
关键词
马云
公共演讲
语用身份
动因
Ma Yun
public speech
pragmatic identity
motivation
