摘要
在国家乡村振兴政策不断聚焦、新一轮国土空间规划编制的关键时期,识别淘宝村发展的关键要素,有助于政府及相关部门制定乡村发展政策,实现土地、资金和人才等各类要素的高效配置。从时间、空间、价格3个维度构建"网络交易时空特征"指标,利用淘宝网电子商务平台数据,精细化识别并测度2020年全国28个典型淘宝村集群的网络交易时空特征,认为:①淘宝村集群在平台同类细分商品网络交易中的市场占比较高;②部分淘宝村集群的网络交易时间离散指数较高,交易时间离散分布活跃;③淘宝村集群并非以销售廉价商品为主,约50%淘宝村集群销售的商品价格超过平台上同类商品的平均价格。电子商务经济形成了更强的地理空间锁定效应。相比传统专业村镇,淘宝村集群正在成为更大规模商品专门化的生产—交易空间节点。
Under the background of rural revitalization and national territory spatial planning, conducting systematic and in-depth research on Taobao Village development can help the government and management departments invest talents, funds, land and other resource elements more efficiently. Using Taobao e-commerce platform data, this paper measures the e-trading spatialtemporal characteristics of 28 typical Taobao Village clusters in China in 2020. The conclusions are as follows: Taobao Village clusters have a relatively high market share in the online transaction of similar subdivided commodities on the e-commerce platform(Taobao.com), and the e-Trading Space Cluster Index of 30% Taobao Village clusters is more than 0.5. Some Taobao Village clusters have a high dispersion index of online transaction time. Taobao Village clusters are not mainly about selling cheap goods. About 50% of the goods sold by Taobao Village clusters are more expensive than the average price of similar goods on the platform. This paper suggests that the e-commerce economy has formed a stronger lock-in effect in geographic space. Compared with traditional specialized villages and towns, Taobao Village clusters are becoming larger-scale productiontransaction spatial nodes with specialized commodities.
作者
周静
王帅
赵越
曾越
田静
于立
ZHOU Jing;WANG Shuai;ZHAO Yue;ZENG Yue;TIAN Jing;YU Li
出处
《上海城市规划》
北大核心
2021年第2期23-28,共6页
Shanghai Urban Planning Review
基金
国家自然科学基金项目“电子商务对农村社会网络的影响及作用机制研究——以江苏‘淘宝村’为例”(编号51508365)
江苏高校优势学科建设工程资助项目资助
关键词
网络交易
淘宝村集群
e-TSC指数
时空特征
e-trading space
Taobao Village cluster
e-TSC index
spatial-temporal characteristics
