摘要
目前传统村落旅游开发多呈“千村一面”等问题,而良好的传统村落旅游形象有利于促进其旅游经济发展,是实现乡村振兴的举措之一。研究以云南省泸西县彝族传统村落城子古村为例,利用网络游记文本数据,通过文本分析法和扎根理论对城子古村进行认知形象和情感形象分析,了解游客眼中的城子古村旅游形象,再进行城子古村旅游形象感知特征研究,识别出城子古村重点旅游特色,并基于研究结果,提出城子古村旅游振兴策略。
At present,the tourism development of traditional villages often presents problems such as thousands of villages with the same features.A good tourism image of traditional villages is conducive to promoting the development of tourism economy,which is one of the measures to realize rural revitalization.A case study of Chengzi Ancient Village,a traditional Yi village in Luxi County,Yunnan Province was carried out.Using online travel text data,the cognitive image and emotional image of Chengzi Ancient Village was analyzed by text analysis and grounded theory to understand its tourism image in the eyes of tourists.Then the tourism image perception characteristics of Chengzi Ancient Village were studied to identify its key tourism characteristics.Based on the results of the study,the tourism revitalization strategies of Chengzi Ancient Village were put forward.
作者
谭雪平
张军
韩菡
张雪
TAN Xue-ping;ZHANG Jun;HAN Han;ZHANG Xue(School of Architecture and Planning,Yunnan University,Kunming 650504,China)
出处
《湖北农业科学》
2022年第S01期389-394,共6页
Hubei Agricultural Sciences
基金
国家社科艺术学西部项目(2020BA02585)
关键词
乡村振兴
传统村落
形象感知
文本分析
策略
城子古村
rural revitalization
traditional villages
image perception
text analysis
strategy
Chengzi Ancient Village
