摘要
1921年至1949年间的上海电影期刊在传播电影知识、推广民族电影的同时,还参与了电影明星的制造,形成了以影片为中心和以明星为中心的两种制造模式,并让观众参与其中。以影片为中心的制造模式主要是为影片打通市场并建立起一定的市场信心。以明星为中心的制造模式则把明星与时尚结合起来,成为都市文化的重要组成部分,进一步凸显了明星的社会作用。而观众参与制造电影明星,既是对明星个人的认可,也是对电影文化消费市场的巩固与拓展。作为当时最重要的电影宣传媒介,上海电影期刊在电影明星的制造中有着举足轻重的作用,既提高了自身的销量,也丰富了上海的都市生活与文化。
From 1921 to 1949,the Shanghai film periodicals not only disseminated the film knowledge and popularized the national films,but also participated in the manufacture of film stars.The film manufacturing mode is mainly to open up the film market and establish a certain market confidence The star centered manufacturing mode combines star with fashion and becomes an important part of urban culture,further highlighting the social role of stars.But the audience participates in making the movie star,is both to the star individual approval,is also to the movie culture expense market consolidation and the expansion,As the most important film media at that time,Shanghai film periodicals played an important role in the production of film stars,which not only increased their sales,but also enriched Shanghai's city life and culture.
出处
《都市文化研究》
2023年第2期405-421,共17页
Urban Cultural Studies
关键词
上海电影期刊
电影明星
制造
都市生活
Shanghai Film Periodicals
Film Stars
Manufacturing
City Life
