摘要
市场营销学是实践性很强的学科,企业经营离不开市场营销学理论的指导,市场营销学也离不开企业的实践。由于中职学生年龄比较小,缺少企业营销实践。因此中职教师有必要在课堂中引入营销案例,有利于学生更直观的学习营销知识,为学生今后进入企业工作做准备。
Marketing is a subject with strong practicality. Enterprise management can not be separated from the guidance of marketing theory,and marketing can not be separated from the practice of enterprises. Due to the relatively young age of secondary vocational school students,there is a lack of enterprise marketing practice. Therefore,it is necessary for secondary vocational school teachers to introduce marketing cases into the classroom,which is conducive to students’ more intuitive learning of marketing knowledge and preparation for students to enter the enterprise work in the future.
作者
吴丽娟
WU Lijuan(Meizhouwan Vocational and Technical School,Xianyou 351254,China)
出处
《当代教研论丛》
2019年第10期132-133,共2页
contemporary Teaching and Research
关键词
案例教学法
中职
市场营销专业
Case teaching method
Secondary vocational school
Marketing major
