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应用型本科跨境电商创新创业人才培养探索与实践

An Exploration Cultivation of Cross-Border E-Commerce Innovative and Entrepreneurial Talents in Application-Oriented Universities
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摘要 在创新驱动的国家战略背景下,跨境电商迅猛发展,跨境电商人才培养与行业需求间存在巨大缺口。该文以浙江树人学院为案例,探讨了应用型本科高校跨境电商创新创业人才培养的创新路径。首先,分析了跨境电商创新创业人才培养的难点。该文认为现阶段跨境电商创新创业人才培养面临三大矛盾,包括人才知识能力需求的复合性与专业分散、教师能力的局限性之间的矛盾;跨境电商产业新、迭代快与学科专业建设滞后性之间的矛盾;创新创业教育的精英性与应用性教育的大众性之间的矛盾。其次,分析了浙江树人学院的人才培养改革举措及其成效,归纳了三大举措,包括推进产教深度融合,共建学科专业;组建复合师资队伍,营造育人环境体系;构建立体式实践教学体系,实现“专创融合”。最后,提炼了浙江树人学院跨境电商创新创业人才培养改革整体框架。 Under the background of innovation-driven national strategy, cross-border e-commerce has developed rapidly. However, there is a huge gap between cross-border e-commerce talents cultivation and industry demand.Taking Zhejiang Shuren University as a case, this paper discusses the innovation path of cross-border e-commerce innovation and entrepreneurship talents cultivation in application-oriented undergraduate universities. Firstly, this paper analyzes the difficulties in cultivating innovative and entrepreneurial talents of cross-border e-commerce.It argues that cross-border e-commerce innovation and entrepreneurship talents cultivation faces three major contradictions at the present stage, including the contradiction between the compound requirements on talent’s knowledge and ability and the dispersion of majors, and the limitation of teachers’ ability;the contradiction between rapid iteration of cross-border e-commerce industry and the lag of discipline development;the contradiction between the elite education of innovation and entrepreneurship education and the mass applied education. Secondly, this paper analyzes the measures and results of talent cultivation innovation in Zhejiang Shuren University. Three measures summarized, including promoting the deep integration of industry and education to develop disciplines and majors;setting up a compound team of teachers and creating an education atmosphere;building up a three-dimensional practice education system and integrating major education and innovation and entrepreneurship education. Finally, an overall framework of cross-border e-commerce innovation and entrepreneurship talent cultivation of Zhejiang Shuren University is refined.
作者 黄秋波 苗森 童琦 黎日荣 HUANG Qiubao;MIAO Sen;TONG Qi;LI Rirong(Zhejiang Shuren University,Hangzhou Zhejiang,310015,China)
机构地区 浙江树人学院
出处 《创新创业理论研究与实践》 2023年第3期128-132,共5页 The Theory and Practice of Innovation and Enterpreneurship
基金 教育部产学合作协同育人“跨境电商创新创业人才实战训练基地”(202101217029) 教育部产学合作协同育人(202101010017) 浙江省2019一流课程(社会实践)建设项目“会展项目实训”
关键词 应用型本科 跨境电商 创新创业 产业学院 人才培养 浙江树人学院 Application-oriented universities Cross-border e-commerce Innovative and entrepreneurial Industrial college Cultivation of talents Zhejiang Shuren University
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