摘要
面对高校创新创业教育和专业教育"两张皮"的困境,高等院校如何以专业教育为依托,在专业课程授课中充分挖掘创新创业教育资源?如何在专业课程理论和实践教学环节有机融合"双创"教育?该文基于专创融合理念,以消费者行为学课程为研究对象,将教学内容设计为基础模块、理论模块、以OBE为导向的项目式实践模块;在案例教学方式上,采用经典案例+企业案例+"双创"获奖案例的方式;在考核方式上,建立多元化综合考核评价体系。通过课程教学内容、教学方式、考核方式的系统设计,探索"专创协同"的人才培养模式。
In view of the predicament of“two skins”of innovation and entrepreneurship education and professional education in colleges and universities,how should colleges and universities fully tap the resources of innovation and entrepreneurship education on the basis of professional education?How to organically integrate“entrepreneurship and innovation”education in the theoretical and practical teaching links of professional courses?Based on the concept of integration of specialty and innovation,this paper takes the course of consumer behavior as the research object,and designs the teaching content as the basic module,and the project practice module oriented by OBE.In terms of case teaching methods,classic cases+enterprise cases+award-winning cases are adopted.In the assessment methods,a diversified comprehensive assessment and evaluation system is established.Through the systematic design of teaching contents,teaching methods and assessment methods,we explore the talent training mode of“specialty innovation cooperation”.
作者
仲欣
ZHONG Xin(Business School,Ludong University,Yantai Shandong,264000,China)
出处
《创新创业理论研究与实践》
2021年第17期118-120,共3页
The Theory and Practice of Innovation and Enterpreneurship
基金
2020年鲁东大学校级教学研究项目,基于专创融合的消费者行为学课程实践教学模式研究(项目编号:2020J50)
关键词
专创融合
消费者行为学
实践教学
Integration of specialty and innovation
Consumer behavior
Practice teaching model
