摘要
本文以新颖性和可持续性为判断标准,采用探索性多案例研究法对6家具有相应特征的初创企业进行调研,通过“编码显化分析”和“复制逻辑”,探讨和验证原始性商业模式创新从“0”到“1”的形成机制。研究发现:异质性知识储备与跨界性思维应用是原始性商业模式新颖性形成的关键影响要素;跨界知识的有效融合和利益相关者的支持与认可是实现可持续性,突破“1”的关键影响要素;机会识别、创意形成、概念定义、商业模式开发、商业模式验证是原始性商业模式形成过程的五个阶段,前两个阶段打造新颖性,后三个阶段在迭代与反复过程中实现可持续性。
Taking novelty and sustainability as two criteria of the original business model innovation,this paper applies an exploratory multi-case study to discuss 6 start-ups in mobility industry.It adopts the methods of“explicit analysis”and“replication logic”to analyze the generation mechanism of original business model innovation.It is found that as follows:heterogeneous knowledge base and the application of cross-border thinking are the key factors influencing the formation of novelty of original business model;the effective integration of cross-border knowledge and the support and recognition of stakeholders are the key factors to achieve sustainability and realize the breakthrough of the original business model from“0”to“1”;the generation process of original business models can be divided into five stages,namely opportunity identification,creativity formation,concept definition,business model development and business model verification.The former three stages focus on the realization of novelty,the latter two stages achieve sustainability through iteration and interaction with the former three stages.
作者
蒋贵凰
纪雪洪
Jiang Guihuang;Ji Xuehong(School of Economics and Management,North China University of Technology,Beijing 100144,China)
出处
《创新与创业管理》
2023年第2期39-56,共18页
Management of Innovation and Entrepreneurship
基金
北京市自然科学基金面上项目“北京市科技创新成果转化政策的适应性响应机制研究:多网络依赖与交互作用视角”(9222010)
教育部人文社会科学基金项目“基于CAS的产学研协同创新政策的响应机制研究”(20YJCZH066)
北方工业大学毓优人才培养计划项目“区域产业创新政策对创新绩效的影响效用研究:基于微观企业视角”(XN085)。
